Did you know that every time you buy red Apple products, you’re also contributing to the fight against acquired immune deficiency syndrome, more commonly known as AIDS?
Apple and (RED) are celebrating a new milestone this year in time for World AIDS Day today, December 1. This 2017, (RED) will surpass the US$ 500 million mark in funds raised for the Global Fund with Apple as the organization’s largest corporate donor with over US$ 30 million of donation.
Since the partnership started back in 2016, Apple customers helped provide an equivalent of 475 million days of lifesaving medication which prevents the transmission of HIV from mothers to their unborn babies sub-Saharan Africa.
In celebration of this, customers will have more opportunities to support (RED). If you visit the App Store, you’ll see a Today tab takeover to deliver the campaign’s message and additional partnership with game developer King for limited-edition bundles for various Candy Crush titles. All proceeds go to the Global Fund.
Not only that, for every Apple Pay transaction made at a retail location, online, or in-app, US$ 1 will be donated.
More than 400 Apple stores across the globe will have a red Apple logo for a week. Inside the stores, 20 red Apple devices known as Product (RED) are available for purchase and on display throughout the year.
Apple is not the only brand to support the nonprofit goals of (RED), with over 70 brands creating (RED)-themed goods including Gap T-shirts and Vespa scooters. Get to know more about (RED) through their website.