ASUS Philippines added yet another handset to its ZenFone line, this time designed for first-time smartphone owners who are not looking to spend too much on a mobile device. The ASUS ZenFone Go 4.5 is an entry-level model sporting a modest 4.5-inch diagonal and equally modest internals.
Underneath its smooth, brushed-finish back panel is a no-frills Qualcomm Snapdragon 200 processor tucked with 1GB of RAM and 8GB of expandable onboard storage. The configuration is about as basic as it gets for a modern smartphone, though it should still run Android 5.1 Lollipop just fine.
The 8- and 2-megapixel rear and selfie cameras are par for the course for a bargain-basement phone as well. The main shooter’s f/2.0 aperture lens is icing on the cake for those who consider themselves amateur mobile photographers.
Then there’s the price: P3,995 (roughly $90), which is a fair enough sum for what the ASUS ZenFone Go 4.5 offers. We’re told the device is already sold in stores in the Philippines, and that it’s available in black, red, and white color options.
A report by IDC in 2015 revealed that ASUS had an 8.3 percent market share in the region and was ranked second among smartphone brands in Southeast Asia, trailing only Samsung. IDC cited ASUS’ low price points for its ZenFone Go series as one of the major reasons for its commercial success.