About that 5.5-inch ASUS ZenFone 3 Max that got us all excited last month: It now has an official price, which was revealed during the phone’s recent launch in India.
That and the release date were the only pieces of information missing, so there’s no more guessing this time around. Although there’s no mention of availability beyond India, we do know the 5.5-inch ZenFone 3 Max variant will cost INR 17,999, which is close to $270.
While it may seem a little expensive, you have to consider its feature set first. As mentioned in our previous article, this smartphone is a mashup of the smaller 5.2-inch ZenFone 3 Max and 5.5-inch ZenFone 3 Laser, mixing the battery of the former with the camera capabilities of the latter.
This naturally places the larger Max above the two lower-end handsets, but still below the original ZenFone 3. For comparison, the 5.2-inch Max costs PhP 8,995 ($183), the Laser is PhP 11,995 ($244), and the plain 5.2-inch ZenFone 3 retails for PhP 16,995 ($346). The 5.5-inch Max would cost around PhP 13,250 ($270) if it lands in the Philippines.
So, what do you get out of it? A Full HD display, Qualcomm’s lower-end Snapdragon 430 processor, 32GB of native storage (expandable via microSD), and 3GB of RAM, but the amount of memory might increase or decrease depending on where you purchase the handset.
The bigger story lies in the battery capacity and cameras: a generous 4100mAh capacity for the former, and a pair of 16- and 8-megapixel cameras for the back and front, respectively. The primary shooter is assisted by both laser and phase detection autofocus.
Does the pricing announcement taper our fondness for the 5.5-inch ZenFone 3 Max? Not really. It just happens to be the most expensive ZenFone Max to date, and it’s priced as much as last year’s powerful ZenFone 2; hence, we can’t get that false sense of “empowering luxury” out of our heads.
We still hope more countries will receive the larger ZenFone 3 Max. It would help broaden the number of quality choices at this price point; the OPPO F1s, Vivo V3 Max, Moto G4 Plus, and Samsung Galaxy J7 Prime are all waiting.