ASUS used to be the king of confusing model names until Huawei started its own awful naming schemes. Now, ASUS wants its crown back.

In an absolutely nonsensical move (but do prove me wrong, if you please), the Taiwanese company is rebranding its camera-centric ZenFone 3 Zoom to ZenFone Zoom S in some Asian markets, starting with Thailand.

According to a source, this could apply to the Malaysian and Indonesian markets, as well. Why the Philippines is different enough to own the “normal” ZenFone 3 Zoom moniker is beyond our pedestrian understanding of corporate thinking.

These were taken from the official regional websites:

Spot the…

… difference

Rest assured, the ZenFone Zoom S has identical specifications and features with the ZenFone 3 Zoom we covered and reviewed since its launch last January. This includes the dual-camera setup, large 5000mAh battery, 5.5-inch AMOLED display, and even the ZE553KL identification.

We imagine ASUS saying “Hold my beer” after seeing Huawei create so much model naming confusion with its growing stable of smartphones. We’re certainly complaining, and have called them out in our most recent Facebook Live video.

Will they listen? Probably not. It’s looking like these two brands and more will continue to speak in code.

SEE ALSO: OnePlus 3T vs ASUS ZenFone 3 Zoom: Camera Shootout

OnePlus 3T vs ASUS ZenFone 3 Zoom: Camera Shootout