The EF-M 28mm f/3.5 Macro IS STM is the first Canon macro lens for the EOS-M range of mirrorless cameras, but you don’t have to pay close attention to its name to appreciate how your macro shots and portraits can benefit from it. Because unlike other lenses of comparable focal length and aperture, this one includes two ring flashes built into the front of the lens.
For those unfamiliar with camera gear, shooting with a ring flash can produce an even spread of light, resulting in some great shots at close range. Canon says the lights can be programmed to suit different shooting situations, even allowing you to use one light at a time.
The EF-M 28mm f/3.5 Macro IS STM will hit stores sometime in June with a $300 price tag.