In a world where photos are mostly shot with smartphones, one brand challenges the smartphone reign with a unique camera. Marketed precisely at the selfie-loving group, Casio is making a splash with the uniquely shaped TR mini camera (model name TR-M11).

Look at this girl powdering her nose. Notice anything special? No? Look closely.

Casio TR mini selfie camera

That compact she’s looking at — it’s the Casio TR mini. The top part houses the camera in the middle, and around it, an LED ring light. That’s eight LED lights, too! There’s also a single LED light at the bottom which acts as fill lighting for better selfies.

Casio selfie camera make-up compact

The Casio TR mini is equipped with a 10.5-megapixel camera and it features a 2.5-inch LCD screen to view your photos on. Below are the specs:

Casio TR mini selfie camera specs

The best part about this camera? Aside from its cute form factor, it has built-in filters, a beauty mode, make-up mode, and even mole removers. You can also adjust the LED lighting to get different selfie effects.

Casio TR mini selfie camera effects

It comes in green, white, violet, and two types of pink!

Casio TR mini selfie camera colors.

Unfortunately, these selfie cameras are only available in China, Hong Kong, Singapore, and Taiwan. They’ll retail for slightly more than US$ 500.

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