An information technology minister in India confirmed that Apple will indeed begin manufacturing iPhones in India soon, in what will be the company’s next major step in world domination.
We’ve been following the news for some time and heard all these rumors up until last month. Now, we have a set date for the arrangement, which should be by the end of April according to Priyank Kharge, the same Indian minister.
While it seems like a conventional move for Apple to increase its workforce and provide more jobs in a developing nation, the real implications for creating “Make in India” iPhones is to allow the Cupertino brand to begin setting up official retail stores in the country.
Because of a rule requiring companies to have at least 30 percent of their products produced in India before establishing physical outlets, Apple had no choice but to comply in order to set foot in one of the world’s largest markets.
Now that the legalities are out of the way and factories by Taiwan’s Wistron Corporation will be placed in India’s tech capital of Bangalore, Apple’s next issue to resolve is how to sell expensive iPhones in a market that heavily favors entry-level handsets.
Apple would have to compete against Samsung’s affordable Galaxy J series phones, local leader Micromax, and a diverse Lenovo-Motorola lineup. But if Apple’s popularity in China is anything to go by — it’s near the top together with OPPO, Vivo, and Huawei — consumers will buy iPhones for the name alone.
Still, a lot of work has to be done. Apple managed to ship 2.5 million iPhones in India last year, but that only accounted for two percent of total shipments, and barely let the brand into the top-10 smartphone manufacturers ranking in the country.
The American company hasn’t provided its own official statement yet, but we’re all ears for what CEO Tim Cook has to say.