It’s such a weird name, but I guess we really have to call it the Essential Phone.

The Verge broke the news earlier today that Android founder Andy Rubin revealed the phone he’s been hyping since March. Again, it’s called the Essential Phone, and it unsurprisingly runs on Google’s Android operating system.


There are five things you must know.

One: It’s a high-end smartphone designed to compete against the iPhone and Pixel. A top-shelf Snapdragon 835 processor, a combination of ceramic and titanium materials, and a Mi Mix-like bezel-hating face do that. It also costs $699, which puts it above the cheapest Pixel and iPhone, but below the Galaxy S8.

Two: The Essential Phone (ugh) is semi-modular, meaning you can attach accessories like a 360-degree camera on the back for added functionality. It’s an implementation similar to what Lenovo has been doing with its Moto Z series. How practical it’ll be in real-world usage is still questionable.

Three: There’s an awkwardly placed front-facing camera at the top of the phone, and it splits the notification bar in half. The company explains that the top-center of your phone is rarely filled up, making it non-essential (haha) in the first place.

Four: There’s no headphone port. Shucks. It’ll ship with a dongle (yay), though.

Five: The smartphone (I refuse to write its name again) makes use of a dual-camera setup similar to Huawei’s implementation with the P10; one image sensor is monochrome, while the other has every other color. This leads to richer photos with greater focus on details.

No demo, release date, or hands-on videos have been published yet. All we know is it’ll be shipping in the US first, and it’s expensive for a newcomer.

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