It’s official. Facebook Philippines is now open for business.
Not that the country is a stranger to Facebook or vice versa. 49 million Filipinos access the social networking site each month, and the Philippines is where Facebook tests out many of its big ideas including Internet.org and Facebook Reactions.
But starting April 21st, Facebook sets up shop in the country, opening a local office run by locals. Heading the team is former Samsung Philippines Mobile Business Director Digs Dimagiba.
“The Philippines is a country that has seen a tremendous growth in connectivity in recent years, creating one of the world’s most highly engaged online populations. I’m excited to lead the dynamic Facebook team in Manila, and to help our partners innovate and achieve their business goals,” said Dimagiba.
The move comes at a time where Filipino entrepreneurs are coming online to leverage the power of social media in making business connections. Facebook says, 2 out of 3 Filipinos are connected to a business Page on Facebook, and they’re using the platform to discover new brands and products.
Just like its done across the region, the Philippine team will focus on sales, reaching out to businesses of all sizes, and engaging the use of its lucrative Ads platform, where Facebook makes most of its money.
The announcement was made today at an exclusive event in Makati. For everyone else that couldn’t make it, Facebook Vice President for Asia-Pacific, Dan Neary went Live.