Globe Telecom just announced a set of no-contract data plans for smartphones (and tablets with SIM slots), starting at P600 per month for 500MB of data and going up all the way to P3,000 monthly for 20GB of data, among other perks.
And before you get too excited, neither of the plans include a mobile device, meaning you only get a SIM card and, presumably, some documentation upon signing up.
This isn’t Globe trying to be America’s T-Mobile and going the “Uncarrier” route; rather, it is the most predictable course of action after seeing smartphone prices plunge to a record low. In the Philippines, locally branded Android phones can cost as low as P900, or $20, while feature phones with Internet access go for less.
And with prices expected to fall further, now isn’t the time to be locked in to a carrier. Unless, of course, you’re doing it to score the latest flagship phone from Apple or Samsung. (Not that we encourage you to buy something you can’t afford in the long term.)
But to be fair, Globe has laid out some pretty convincing reasons to get prepaid customers and would-be smartphone owners to change their spending habits and agree to a postpaid agreement without attachments.
Besides offering twice the monthly data allowance compared to existing plans, all no-contract offers come with free calls and texts to Globe and TM subscribers, plus free SMS to all local networks.
Baiting customers with cheap data plans with more data and no lock-ins is a good strategy, especially now that there’s been a lot of talk about Internet speeds in the Philippines.
At best, no-contract plans establish a win-win relationship between Globe and its subscribers: For the telecom company, there’s the potential to convert its massive customer base into monthly paying customers; on the flip side, anyone unhappy with the service can opt out at any time.