360 cameras have been all the rage these days, but none of the new camera releases have really excited me — until now. Insta360’s newest device promises a new camera experience, and it may very well be a game-changer in the video department.

The Insta360 ONE is the latest release from the Shenzen-based company known for their 360-degree cameras. With the launch of this new gadget and following the success of their last plug-and-play devices, I was left wondering: What more could they do with the technology?

Insta360 ONE boxed

The answer? A lot more.

The Insta360 ONE is a tiny device that fits in the palm of my hand and is capable of 4K 360-degree videos, 24-megapixel photos, real-time 360 video streaming, and video stabilization.

Insta360 ONE camera

At the bottom of the device, we find a micro-USB port for charging and a small switch to release the Lightning connector for your iPhone. The Insta360 ONE is only compatible with iPhones at the moment, but Android users need not worry as there’s an Android version coming soon.

Insta360 ONE lightining socket

On one side, the Insta360 ONE has a socket for screwing on any standard tripod mount or even selfie sticks. The same side houses the microSD card slot which allows you to take photos and videos even without plugging the camera into your phone!

Insta360 ONE standard tripod mound and microSD card slot

The camera also comes with this handy cover case which may be turned into a stand — pretty convenient!

Insta360 ONE on stand

Plugged into your phone, the camera looks like this. It’s not the most stable mount but, surprisingly, it hasn’t fallen off my phone in the two days I’ve been using it — yet.

Insta360 ONE plugged into the iPhone

The Insta360 ONE comes with the Insta360 app. Once downloaded, you just plug the camera in and start shooting.

If you’ve used the Insta360 Nano, the app interface will be quite familiar to you — it has similar menus and you still have to use it with your iPhone upside down. The whole phone flipping bit still bothers me (as it bothered me when I used the Nano), though I do realize that until Apple decides to relocate their ports to the top of the phone, Insta360 has no choice in the matter.

Insta360 ONE app

What has changed with the app is the new editing tool. This addition may very well be what could revolutionize video shooting on 360 cameras, and I’m not even exaggerating here. 😳

Insta360 ONE app

The Insta360 app allows you to go through the 360 video footage you just shot and frame your video according to whatever point-of-view you’d prefer. Think this: You’re reshooting the same scene with the benefit of having the whole 360-degree view, only this time around, you have control of what you see on your non-360 video.

Let’s be real: As cool as 360 videos are, unless you have the patience or the right tech for it, we don’t really watch them as much.

With the Insta360 ONE, that may change. This device allows for a more practical application to 360 videos — one that allows people to create and consume videos shot on the 360-degree format the way they would with normal videos.

Girl taking photo with the Insta360 ONE

In theory, this seems like the most awesome thing ever. Undeniably, I’m very excited to try this new camera out more. Just think of all the vlog possibilities!

The Insta360 ONE retails at US$ 300.

SEE ALSO: Insta360 Camera Review

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