Companies love to exaggerate the potential of their products during keynotes, but sometimes, there are some real numbers to back up the claims.
Apple announced a number of new devices including the Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, and this… the iPhone X. The iPhone X didn’t come as a surprise, because we already saw its leaks months ago. But, that doesn’t take away all the excitement it brought to Apple fans and smartphone enthusiasts alike.
New iPhones, fancy photography tricks, and a demo failure in front of millions — there was no shortage of things to talk about after Apple’s grand event. Less highlighted, however, was the company’s strong push for augmented reality (AR) games on mobile. There’s actually a good reason for that.
Craig Federighi, Senior Vice President of Software Engineering at Apple, went on stage to present the iPhone X’s most polarizing new feature, Face ID — except it didn’t exactly go as planned.