Companies love to exaggerate the potential of their products during keynotes, but sometimes, there are some real numbers to back up the claims.
Apple announced a number of new devices including the Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, and this… the iPhone X. The iPhone X didn’t come as a surprise, because we already saw its leaks months ago. But, that doesn’t take away all the excitement it brought to Apple fans and smartphone enthusiasts alike.
New iPhones, fancy photography tricks, and a demo failure in front of millions — there was no shortage of things to talk about after Apple’s grand event. Less highlighted, however, was the company’s strong push for augmented reality (AR) games on mobile. There’s actually a good reason for that.
Craig Federighi, Senior Vice President of Software Engineering at Apple, went on stage to present the iPhone X’s most polarizing new feature, Face ID — except it didn’t exactly go as planned.
Apple wastes no time in showing off what their hardware can do with their newest smartphone features. One specific function caught my eye — and for good reason. The newly introduced Portrait Lighting mode promises casual smartphone users like yours truly to capture photographs and recreate studio lighting effects on the new iPhones.
If you told anyone in 2007 that the iPhone will experience over a decade of success, they’d simply nod and think you’re out of it. Yet here we are, ten years in with Apple’s game-changing smartphone continuing to set sales records. To commemorate the impenetrable longevity and ten solid years of smartphone manufacturing, Apple has introduced the iPhone X, which in itself is a masterpiece — with or without the pressure of being the beloved anniversary edition.