If there’s one brand that strongly resonates with the entire camera community, it’s Leica. While the iconic manufacturer isn’t as innovative as it once was during the film era, photographers around the world acknowledge the craftsmanship of every new iteration. Let’s take a moment to appreciate the just-launched M10.

As the company’s latest digital rangefinder in the long-running M series, the M10 clearly has the latest technology Leica could dig up. Gone are the bulky growing pains from the German company’s transition to digital designs; the M10 is just as slim as the M4 of 1967.

It’s Leica’s thinnest post-film rangefinder, as well. And that matters a lot, with models like the full-frame Sony RX1 making most new-age compacts look like disposable film cameras in comparison. Leica counters its closest competition by simply calling the M10, “The Camera.”

Bold words, but the refinement of the M10 after years and years of makeovers in the M series proves just how close to a perfect digital Leica it truly is. Within its traditional physique is an all-new 24-megapixel image sensor capable of pushing an ISO sensitivity as high as 50,000.

To make full use of the wider ISO range, Leica added a dial on the top plate, allowing you to adjust the setting even while the camera is turned off. Combined with the dials for aperture and shutter speed, all three exposure settings are as easy to access as the power button.

The M10 has really been scaled down to focus more on pure photography, rather than Instagram-like filters and a multitude of shooting modes. You’ll notice it lacks video recording, touchscreen functionality for its display, and connectivity ports. The back has only four control buttons: live view, play, menu, and the directional pad.

Although those seem like a step back, features such as built-in Wi-Fi for smartphone connectivity, a faster processor that allows up to five full-resolution photos taken per second, and an improved viewfinder make the experience all the more satisfying.

Of course, like any Leica available in the market, the M10’s price tag is not for the feint-hearted. If you’re actually interested, it’s already available for $6,595 or the equivalent of several other full-frame cameras combined. Color options are very expensive silver or really pricey black.

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