Leica has been around for ages, and is well known for releasing absurdly expensive cameras. Except now: The German company decided to make something a little more affordable, and it’s called the Sofort, which translates to “immediate” in English. How’s this possible? It’s an instant film camera, and looks just like the older (and even cheaper) Fujifilm Instax mini 90.
On top of resembling the stylishly retro Instax camera, the Leica Sofort uses Fujifilm’s instant film to produce photos on the spot. Shooting is mostly automatic, but there are some manual settings Leica seems to be proud of, like adjusting the exposure and activating the flash.
In addition to the expected selfie mode, you also get access to macro mode for close-up shots, bulb for controlled shutter speeds, self-timer for tripod setups, and other modes labeled “Party and People,” “Sport and Action,” and “Double Exposure.” That last one sounds like the most fun, since you can combine two photos in one frame.
There are three colors to choose from: mint, orange, and white. Leica is also offering a suite of accessories to pair up with the camera, including colorful cases and straps. For the specs nuts, the Sofort has a 60mm lens (equivalent to 34mm in 35mm format) with an aperture of f/12.7, as well as shutter speeds ranging from 1/8 to 1/400 seconds.
The Sofort will cost $299 and come out in November. While it’s cheap for Leica standards, it’s still quite a jump from Fujifilm’s Instax series. Is there any advantage to buying this instant shooter? Well, it has that nice red logo, and you can brag to your friends about finally owning a Leica.