‘New Mac’ scented candle is as ridiculous as it sounds

An unboxing that never ends

One of our guilty pleasures during unboxings is that brand-new gadget smell, and we’re certain you can’t resist to sniff your fresh toys, either. A company called Twelve South caught on to this, and has launched a candle that smells like a newly unboxed Mac computer. Wait, what?

Simply named the New Mac Candle, the wax product comes in a black container and has a wick at the center to light up the scent. The website doesn’t specify which Apple product it smells like exactly. Could it be the latest MacBook, or last year’s iMac? Let’s just assume they all smell the same.

In line with our website’s policy to dish out all of a product’s features, here are the specs: made of 100 percent soy wax; hand poured in Charleston, South Carolina; contains mint, peach, basil, lavender, mandarin, and sage scent notes; and has a burn time of 45 to 55 hours. Just like an actual candle!

New Mac Candle

It can be placed on a desk, beside your bed, or wherever you see fit. It can even be used to brighten up a room when your light bulbs and flashlight suddenly decide to give up on life.

A writer from MacStadium went ahead and reviewed the New Mac Candle. His verdict? He gives the smell an accuracy of 9 out of 10. Not bad for a first-generation item.

What’s even more ludicrous is the fact that the $24 product is sold out. Sold out! This proves that a market for such scented candles actually exists, and Apple fanatics really do have too much money on their hands.

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It might be a marketing gimmick to boost brand awareness, but Twelve South does make serious products, too. As expected, they’re only for Apple devices.

Source: Twelve South

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