Features
Project Ara’s story is all about wasted potential
After rumors recently surfaced about the cancellation of Project Ara, we now have confirmation from Google that their highly ambitious modular phone will no longer reach the consumer market. Reasons were somewhat vague, but what we do know is that it’s being done to “streamline the company’s hardware efforts.”
It was only last May when we witnessed a revived desire from Google to push the product, complete with a cool trailer and announcement of a possible consumer launch next year. Progress before and after the unveiling was typically silent, and we’ve finally confirmed that it’s been an internal structure issue all along. Now, we think about what could have been a savior for the smartphone industry.
The beginning of the end
Imagine presenting a prototype of your company’s next big thing in front of a worldwide audience, only for it to freeze during bootup and fail to even reach the home screen. No, I’m not talking about an episode of Silicon Valley. That’s actually the nightmare Google experienced back in 2014 when it presented a “working” prototype of its first modular smartphone. Thinking about it now, the incident summarizes the current situation really well.
In the most recent build of Project Ara, you had all the functions you’d expect from the modern-day smartphone you’re accustomed to, along with the ability to plug in your choice of modules to add greater functionality. Upgrades ranging from cameras to replaceable batteries stylishly fit into the main frame to create one unified pocket computer. If you think the process is as simple as playing with Lego blocks, you’re absolutely right.
An eternity in the tech world
What could this have meant for consumers had it become a commercial product? It would have been a possible game-changer in terms of phone upgrade cycles. With a smartphone having limitless module options to keep you busy, ordering that newly launched Samsung Galaxy or Apple iPhone wouldn’t be as tempting anymore.
However, it’s been a long two years since the initial reveal, and much has changed.
It’s important to take note that Project Ara was no longer a fully modular smartphone as of May 2016. The Google phone had its core components fixed into the main frame, meaning you couldn’t touch the processor, internal storage, RAM, and front display. This became a potential deal-breaker for enthusiasts wanting a PC-like handheld gadget they can fiddle around with on the go. The development led to disappointment from the community and the product’s eventual downfall, but it might have also been able to entice a more mainstream market wanting a simpler package.
In exchange for the loss of complexity, the last build came with welcome refinements. Plug and play was possible with certain modules, wherein you could hot swap the unit while the phone was on and even share with other Ara users on the spot. If you wanted to get fancy, saying “Okay Google, eject the camera” commanded the phone to do as it’s told.
Google’s very own
Looking back, it’s easy to forget how big of a deal Project Ara was when it was first announced at Google I/O 2014. Modular phone schematics were tossed around brainstorming sessions prior to that, but it was only when Google unveiled a (partially) working prototype that this concept became closer to commercial reality. Still, the fact that it froze shortly after being turned on established how much of a pipe dream it was back then, and how it continues to be one now.
During Project Ara’s downtime, a couple of companies took a crack at modular designs in attempts to overshadow the hype Google built and lost. The Fairphone 2 was the first modular phone to officially hit the market, and the LG G5 garnered even bigger headlines as a totally revamped flagship device with modular Friends you could attach to its Magic Slot. Most recently, Lenovo launched the Moto Z series, which proves that even partial modularity is still alive and kicking.
And yet, the latest announcement from Google I/O 2016 was more than just about a potential date and a sweet new trailer for Project Ara. Google was finally going to release a smart device that’s truly theirs – free of any partnership from the likes of Huawei or HTC in their long-running Nexus program.
The company’s previous attempt at controlling the hardware process came when it acquired Motorola in 2012. Google then became a competitor for a long list of smartphone brands that rely on Android as their sole operating system. This didn’t fly well with major players such as LG and Samsung, who subsequently secured backups in WebOS and Tizen, respectively, in case Google would suddenly favor its own manufacturing process for the latest Android updates, ultimately discriminating against loyal associates.
It’s uncertain how Project Ara would have impacted the search giant’s relationship with hardware partners as an indirect competitor, since modular phones might create a category of their own some day.
Let’s not get ahead of ourselves
Ironically, the highly customizable Project Ara proved that you didn’t have total control over the aesthetics and feel. While the dimensions and weight of the device vary depending on the components equipped, you’re going to end up with a bulky, blocky handset no matter what. LG saw through the weaknesses of a largely modular phone to produce the G5 we’re enjoying today. By allowing only partial modularity from the bottom end of its current flagship, the primary build remains largely intact, so there’s no need to worry about assembling a hideous product.
Our recent unboxing and hands-on review of the G5 and its add-ons showcased how much promise there is in upgrading your handset before committing to a completely different phone the following year or two. Lenovo followed shortly after with the Moto Z and its growing lineup, but it’s too early to gauge its success.
We’ve been wanting these possibilities for a while now. Smartphone technology in general has stagnated in the past years, with every manufacturer heavily focusing on simply improving on the touchscreen-optimized formula Apple established nearly a decade ago with the original iPhone. If your current smartphone already has a high-resolution display, fast-acting camera, accurate fingerprint scanner, and either a glass or metal physique, there isn’t much more you can ask for outside the realm of modularity. Well, probably better battery life, but we’ll never be satisfied with that, right?
Speaking of batteries, with news of entire Samsung Galaxy Note 7 units being recalled because of a single part, swappable components might be the solution to new-age manufacturing woes.
Or maybe, we simply aren’t ready yet for the complexity of a fully modular smartphone. Consumers have finally moved past DIY solutions for PCs in exchange for the simplicity of owning a razor-thin notebook or all-in-one laptop with as much, if not more, power. Complicating the everyday smartphone could just as easily backfire, and discriminate against users who aren’t that tech-savvy.
It’s not just about the modules anymore
Going back to Google I/O 2014, one of the presenters posed this question: Why choose a phone for its camera, when you could choose a camera for your phone? Project Ara’s vision remained the same until its demise, but we now have a more daunting question to ask: Since we’ve already reached the pinnacle of touchscreen-smartphone convenience, when will we be ready to embrace a more complex form factor?
Project Ara’s Twitter account once wondered if fans were still around after one of its long hiatuses. We, the consumers, haven’t left yet, and taking a look at the official website shows how the developers themselves haven’t let go of the project either.
[irp posts=”7634″ name=”Cancelled Project Ara prototype shows up, reveals specs”]
Image Credit: Maurizio Pesce
The Infinix Note 40 Pro+ 5G prides itself in its charging technologies. But what about its camera capabilities? Well, here’s a quick round-up of the many photos we took around the time the Note 40 series was launched in Kuala Lumpur Malaysia.
The NOTE 40 Series features a 108MP main shooter with 3x Lossless Superzoom. It also has OIS for steadier shots when taking videos.
The edits applied to the photos here only some resizing and cropping to make the page easier to load. Take a look at all these sample shots
Infinix Note 40 Pro series launch day
Kwai Chai Hong/ ‘Little Ghost Lane’
Petaling Street (Chinatown)
In and around Central Market
Bank Negara Malaysia Museum and Art Gallery
Istana Negara entrance
Merdeka Square
Malaysian Bak Kut Teh and more
Petronas Twin Towers at night
Steady shooter
The Infinix Note 40 Pro+ 5G isn’t a stellar shooter. But at its price point, it’s pretty darn decent for capturing different scenarios. Take these photos into some editing software and you can certainly elevate their look.
The NOTE 40 Pro+ 5G is priced at PhP 13,999. It may be purchased through Infinix’s Lazada, Shopee, and TikTok Shop platforms, where customers can get up to PhP 2,000 off. Additionally, the first 100 buyers can get an S1 smartwatch or XE23 earphones. Alternatively, customers may opt for the Shopee-exclusive NOTE 40 Pro (4G variant) for PhP 10,999.
Get your game on with the Lenovo LOQ 2024. This capable laptop is your entry point to PC Gaming and a lot more.
It comes an absolutely affordable price point: PhP 48,995.
You get capable hardware and the hood to support gaming and more. The Lenovo LOQ 15IAX9I runs on the 12th Gen Intel Core i5 processor and Intel Arc Graphics.
Those are key to bringing unreal graphics to this segment. Supporting latest tech like DirectX 12 Ultimate, players are able to enjoy high frame rates on the Lenovo LOQ.
Creating content? It comes with AI Advantage to help boost performance. Engines and accelerators boost the media processing workloads especially for creatives. It also works with Intel’s X Super Machine Learning, Leading to images that are as close to reality.
The laptop supports a configuration of up to 32GB of RAM and 1TB of SSD Storage.
As for its display, the device has a large 15.6-inch, Full HD panel that is more than enough for gaming, video editing, content consumption, and whatever else you do on a laptop. This display has 144Hz refresh rate, 300 nits brightness, and anti-glare.
Videos come out clear, crisp, and realistic. Audio is punchy and as loud as it gets. Windows Sonic elevates it more when you use headphones. And it just takes a few minutes to render HD videos on editing software.
As it runs on Windows 11, if you are going to use it for work, you can take advantage of various features. The Lenovo Vantage Widget is there for constant reminders, Copilot will help you organize your tasks, and Microsoft Edge is there for casual browsing.
There is an assortment of ports at the back for easy connectivity. And as this is meant for gaming, we put it to the test. Racing that looks better with high frame rate? Check. Shooting titles that require heavy work? Not a problem. You can play all your favorites and not worry about performance.
Best of all, it takes less than an our to juice up this laptop all the way to 100%.
So, whether you’re looking to get started with PC Gaming, or an upgrade for work and entertainment needs, the Lenovo LOQ has you covered.
This feature is a collaboration between GadgetMatch and Lenovo Philippines.
With all the options available in the market, shopping for TVs can get overwhelming.
One brand Michael Josh recommends whenever someone asks? It’s none other than Samsung.
They have TVs for every price point and every feature a user might prioritize.
But which one is right for you?
Keep watching our 2024 Buyer’s Guide to find out the latest Samsung TV that best matches your needs.
-
Events2 weeks ago
Stellar Blade: PlayStation taps cosplayers to play Eve for game’s launch
-
Features1 week ago
Fortify your home office or business setup with these devices
-
Gaming2 weeks ago
The Rogue Prince of Persia looks like an ultra-colorful roguelite
-
Accessories2 weeks ago
Logitech unveils G Pro X 60 gaming keyboard: Price, details
-
Reviews1 week ago
realme 12+ 5G review: One month later
-
Gaming2 weeks ago
Lenovo confirms development of a Legion Go 2
-
Deals2 weeks ago
TCL P635 TV: Big savings for TCL’s anniversary
-
Gaming1 week ago
New PUMA collection lets you wear PlayStation’s iconic symbols