Samsung, LG go head-to-head at MWC 2016
There’s no beating around the bush. Fierce Korean rivals Samsung and LG are gearing up for a head-to-head match at Mobile World Congress 2016 in Barcelona later this month.
Both companies have already sent out invites to the launch events of their respective flagship smartphones, both happening on February 21st. LG has announced LG G5 Day at 2 pm, while Samsung is set to unveil the Galaxy S7 and S7 Edge at 7 pm.
LG’s G5 teasers are more cryptic. Starting with “Play Begins” and now “Come and meet new friends on the playground.” We have no idea how any of this relates to the new phone. What we can say is that LG’s upcoming flagship is going to be completely redesigned, shunning last year’s plastic and leather combo for a more premium metallic build. LG is also relocating its trademark backside volume buttons to its sides where you’d usually find it on a smartphone, leaving a fingerprint scanner slash power button and two rear cameras in its place.
Samsung is expected to use virtual reality to launch the Galaxy S7 and S7 Edge. A source tells GadgetMatch, “the launch itself will blow you away.” The tech giant’s new smartphone will improve on the design of last year’s metal and glass smartphone with a focus on durability and ergonomics. Samsung is also bringing back features like expandable memory and waterproofing, and making dramatic improvements to camera performance and battery life. The S7 will retain the 5.1-inch form factor of its predecessor, while the S7 Edge will be phablet sized, 5.7 inches to be exact.