5 reasons to get excited about the 5.5-inch ASUS ZenFone 3 Max

As much as we adore the ZenFone 3 Max with its large battery and sleek physique, we can’t help but feel ASUS could do better — and, we may be right. Based on a newly launched product page on the company’s official website, there’s a larger 5.5-inch model on the way. With a ZC553KL model name, it looks to be more than a cosmetic update. Here are five reasons why we think the upcoming ZenFone 3 Max will rock.

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IFA 2016: ZenWatch 3 is first round smartwatch of ASUS

Squarish designs and poor battery life plagued early smartwatches because of technological limitations, but now, the newest models are looking more like traditional, not-as-smart watches and performance is certainly improving. ASUS is the latest company to jump on the round watchface ship with the ZenWatch 3, and it couldn’t have come at a better time.

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ASUS ZenFone 3 Ultra unboxing and review

This is it: the final entry in our supersized smartphone series. After covering large handsets that specialize in selfies, look like a premium flagship, and load up on the specs sheet, we’re now looking at a phone prioritizing an ultra size above all else. Indeed, the 6.8-inch ASUS ZenFone 3 Ultra will astound you with its absurd proportions and premium packaging.

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ASUS ZenFone 3 Max arrives in stores in PH

Phones that can last longer have risen to popularity lately, in large part thanks to Pokémon Go, essentially a smartphone battery’s worst nightmare.

And if, you’re still in the market for something that can get you past the first day, the ZenFone 3 Max is among the better choices out there. It’s fitted with a 4,100mAh battery for up to 18 hours of web browsing or up to 87 hours of music playback (ASUS’ words, not ours).

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ASUS ZenFone 3 PH prices are expensive compared to a year ago

ASUS today unveiled pricing details for the ZenFone 3 and its multiple variants in the Philippines. And man, are they expensive compared to a year ago.

To put into context how the current price compares to the previous generation, recall that the ZenFone 2 came in at P14,995, or $320, for the version with as much RAM and storage as the new ZenFone.

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ASUS ZenFone 3 review

Back in 2014, ASUS debuted its own line of smartphones amid declining PC sales. And despite being the new kid on the block, the Taiwanese electronics maker managed to do relatively well in a market that has tripped up so many others, some of which had been in the business for decades and were considered infallible.

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ASUS ZenFone 3 unboxing

As many of you know, we’re only a few short weeks away from seeing ASUS’ signature smartphone series hit the streets in many parts of the world.

As of this month, it’s reportedly already available in Taiwan, Hong Kong, and Macau. Next up are Indonesia, Malaysia, Thailand, Vietnam, and the Philippines in August. A ZenFone 3 launch event is expected to take place in India sometime in September. Shipments could be headed to Europe, Japan, and the United States later in the year.

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ASUS ZenFone 3 Laser hands-on

Besides the ZenFone 3, ZenFone 3 Ultra, and ZenFone 3 Deluxe, there’s another ASUS smartphone you should watch for in 2016: the ZenFone 3 Laser.

But unlike the other ZenFone 3 models launched in May, the newly unveiled Laser feels less like a luxury phone and more like a step above most phones in the budget category. It’s certainly an upgrade over its predecessor, last year’s ZenFone 2 Laser, not just in looks—the 2016 version is easier to hold and use, and is encased in a metal unibody construction—but also in performance.

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Zenbo is the home robot you’ve always wanted

At the 35th annual Computex 2016 in Taiwan, within the walls of the biggest computer trade show in Asia, one homegrown company stole our hearts.

And not just because its upcoming smartphones proved to be everything we wanted, and more, but also because at least one more product in its diversified portfolio is just as exciting — if not even more so.

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Water-cooled ROG GX800 is ASUS’ latest mobile gaming behemoth

Just as you thought water-cooling in a gaming notebook was overkill with last year’s ROG GX700, ASUS has upped the ante once again with its successor, the ROG GX800. Built with the same monstrous cooling system, the latest gaming laptop is now equipped with Intel’s most powerful Core i7 mobile processor and a pair of graphics cards that work together.

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Go big or go home: ASUS makes ZenFone 3 official

The wait is over. And ZenFone fans can finally exhale in relief (and squirm with excitement), as ASUS has at last made its big smartphone announcement of 2016 in its native Taiwan. The ZenFone 3 is now official, and so are its higher-end spinoffs, the ZenFone 3 Deluxe and ZenFone 3 Ultra. And, yes, we know: These phones look nothing like the plastic ZenFones that came before them.

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ASUS ZenFone 3 preview: Everything we think we know

Taiwan’s Computex 2016 trade show will run from May 31 to June 4, and one of its key moments will be the announcement of the ASUS ZenFone 3, which we’ve discussed on more than one occasion (see here and here, for example). A lot has been said about the phone, and yet ASUS has largely kept mum about its features and specs, leaving us to speculate what’s in store for us come May 30, when it makes its first appearance.

To that end, we’ve sifted through months’ of hearsay and published a video outlining everything we think we know about ASUS’ upcoming signature smartphone line.

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ASUS ZenFone 3 gets teased ahead of launch

We all know — and feel free to agree — the ASUS ZenFone 3 is due to launch in May or June this year. What has been shrouded with mystery, however, is the exact launch date of the much-anticipated midrange smartphone.

Thankfully, we can finally put all the guessing to rest, as ASUS has published a teaser video for the upcoming ZenFone, one that reveals the date in question.

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ASUS ZenFone 3 now has a launch date

ZenFone fans can finally breathe a sigh of relief because the ASUS ZenFone 3 now has a debut date set a few weeks from today.

According to the company’s countdown page, ASUS has scheduled the Zenvolution event on May 30 at Computex in Taiwan (yes, in its home turf), though for those who are not covering the announcement, it can be viewed live online at 2:00 p.m. Central time.

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Asus Zenfone 2 Laser 5.5 S Unboxing & Giveaway

We’re always excited to hear about sub-$200 smartphones.

After all, just because you can’t afford the shiniest new phone being talking about, it shouldn’t mean you can’t get a good smartphone to match your needs.

In this particular price range however it gets tougher to find a phone that you’ll enjoy using.

But there are gems like Asus’ Zenfone 2 Laser. The phone has been around for almost a year now and it appears the company intends on keeping it around for a while longer.

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ASUS ZenFone 2 Laser 5.5S ups performance ante without upping cost substantially

Apparently, ASUS isn’t done recycling 2015’s ZenFone design language, what with the Taiwanese manufacturer introducing yet another smartphone touting the ZenFone 2 aesthetic.

Consider hearing us out, though, as the new ASUS ZenFone 2 Laser 5.5S brings more power and multitasking chops compared to its predecessor without upping the cost too much.

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Zenfone Max Unboxing & Initial Impressions

38 days of standby time and the ability to power another smartphone — the monster battery of the Asus Zenfone Max hasn’t been a secret for a while now.

The Taiwanese company itself teased the phone several times last year, first at a press event in India in August, and then later at the IFA Consumer tech show in Berlin last September.  

We saw it again at the Consumer Electronics Show in Vegas last January, shortly before it began rolling out around the globe, and finally, last week it arrived at the GadgetMatch lab.

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