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The Top 10 Global Smartphone Brands of 2017

And the winners are…

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How well did your favorite smartphone brand grow in 2017? 

Here are some interesting insights form IHS Markit, a renowned market research firm, that recently published its findings on the leading global smartphone brands of 2017.

Gold and Silver go to…

Samsung was the leading Smartphone brand of 2017 by shipped unit volume. Its dominance is unchallenged with a total market share of 22% or 316.2 million. Samsung shipments grew 2% last year.

Apple is a distant second at 15% or 215.8 million units — this despite an amazing fourth quarter, where the iPhone X was the bestselling smartphoneApple, however, flatlined this year with zero growth rate.

A Chinese brand takes Bronze

Huawei in third is creeping up on Apple with an 11% market share or 153.1 million shipped units, a plus of 10% compared to the previous year, but ran into speed bumps breaking into the US market. The company only sold around 200,000 units in the fourth quarter of 2017, despite the promising showing of the Huawei Mate 10 Pro in other parts of the globe.

In January, AT&T pulled out from negotiations, days before a partnership was scheduled to be announced at CES 2018. In addition, a proposed bill seeking to ban Huawei from doing business in the US might further hurt the company’s chances of securing all important carrier partnerships for its flagship devices.

Better together

Sister companies OPPO and Vivo took fourth and fifth, respectively. Both companies posted double-digit year-on-year growth rates, 23%  and 18%, respectively. Together, both brands shipped 212.8 million units, enough to get dangerously close to Apple and well ahead of Huawei. Both brands opened flagship stores in China allowing them to boost brand recognition and drive home an image of value for money.

The growth winners are

But when it comes to growth numbers, the clear winners are Xiaomi at sixth and Motorola at ninth. The two brands saw growth rates well beyond any other brand, both enjoying a 58% year-over-year growth.

Motorola now controls 3% of the market while Lenovo, as the owner of the Motorola Mobility name, reached only a 1% market share.  This is a clear validation of Lenovo’s go-to-market strategy to focus on the beloved Motorola brand. In 2018, expect Lenovo to continue to shift away from Lenovo-branded smartphones in favor of Motorola-branded handsets.

What about the other South Korean player?

While LG maintained almost the same unit volume as in 2016 with a growth of just 1%, they climbed up one spot to number seven due to the weak performance of ZTE. LG is struggling to get market recognition for its high-end devices, and with a limited marketing budget compared to other brands, this might not change in the foreseeable future.

And the losers

ZTE and Gionee are the biggest losers of 2017. ZTE declined by 20%, dropping to the eighth spot. Ginoee also declined by 14%.

The overall market

The global smartphone market grew only slightly by 3% equaling a total unit volume of 1.44 billion shipped phones compared to 1.4 billion in 2016. The fourth quarter of 2017 saw a decline of 4.5%, ringing in trouble ahead and laying the foundation for more changes to come in 2018.

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Apple announces new special event for iPads

Scheduled for May 7

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The next Apple event is coming! Two weeks ahead of the big launch, the iPad maker has announced an upcoming event dedicated to the tablet.

As always, Apple has added a tagline to tease what’s coming for the brand. This time, it’s “Let loose.”

Now, you won’t get a lot of clues from something so vague. Thankfully, the graphic is much more telling. It features a hand clearly grasping an Apple Pencil. For sure, the event will focus on new iPads.

The special event will start on May 7, 10AM ET. Interested viewers can watch the event live.

There’s no confirmation what models are getting new faces for the event. However, rumors are swirling that we’re getting a new iPad Pro. We can likely expect a new Apple Pencil too, especially since the stylus is a main focus for the invite.

New iPhones are likely out, though. Apple usually holds the event for those later in the year. That leaves the Macs and the Vision Pro in the less-likely-but-still-possible realm.

That said, if you’re looking for new tablets, it’s time to wait a bit.

SEE ALSO: Apple might update its iPad lineup this week

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MediaTek eyes video generative AI for mobile, next-gen sat broadband, more

MediaTek sets its eyes on the future

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Without question, AI-powered features have been integral for smartphones nowadays. And although it’s still “limited” what users can do with AI on their phones, MediaTek is trying to bring more advanced capabilities to mobile devices. This, as the semiconductor company is eyeing video generative AI for mobile, as part of its goals for the near future.

A few months ago at MWC 2024, MediaTek showcased on-device generative AI video diffusion powered entirely by its Dimensity 9300 processor. This leading smartphone chip incorporates the world’s first hardware-based generative AI Engine with secure, personalized AI. It is capable of bandwidth reduction, LoRA Fusion, and 8X faster generative AI performance, compared to MediaTek’s preceding AI processor.

Sooner rather than later, users can perhaps elevate the short video-editing experience on their smartphones by leveraging video generative AI, something reserved for heavyweight devices and software programs for now.

World’s first 5G-advanced satellite broadband

Aside from video generative AI on mobile devices, MediaTek is working on improving connectivity across various technologies. For instance, the company is working on a 5G-NR-NTN satellite chip that can deliver broadband speeds of up to 100mbps. They are working with Rohde & Schwarz for this innovation. One industry that will surely benefit from this is the automotive industry, with MediaTek utilizing advanced LEO satellite support over the Ku-band.

New platforms for 5G IoT, wearables

Meanwhile, the newly-announced MediaTek T300 platform will make it easy for IoT designers to transition to 5G-NR especially for applications requiring ultra-efficient connectivity and long-lasting battery life. This includes wearables, lightweight AR devices, and always-connected IoT devices. MediaTek likewise demonstrated at MWC 2024 how it can achieve consistent low latency for AR and IoT devices. This was made possible by the company’s new RedCap RFSoC using the Keysight UXM5G Wireless Test Platform.

5G CPE for better performance

Moreover, MediaTek showcased its latest 5G CPE devices powered by the T830 platform. Using three transmission antennae (3TX) applicable across 5G NR band combinations, MediaTek eyes performance enhancements for Wi-Fi routers, promising low latency, low loss, and a significant reduction in network delay.

Auto industry collaborations

Earlier in the year, MediaTek also released AI-driven chipsets specifically for smart cars. This is another aspect the company wants to build on. Using OpenSynergy Hypervisor technology, MediaTek wants advanced safety-first features through a virtualized OS within the vehicle. Additionally, MediaTek and ACCESS Twine4Car are working together to develop richer multiscreen entertainment and interactive services. Of course, the former already has the Dimensity Auto smart cockpit and infotainment platforms working to provide highly capable processing.

These platforms can handle demanding processes. These include multiple operating systems, wireless connectivity feeds, and multiple concurrent video playbacks. It can even support advanced 3D graphics and generative AI for the driver and passengers in the vehicle, elevating the overall smart car experience.

Smart home IoT connectivity

Lastly, MediaTek is envisioning a “home gateway” concept which it calls “Ambient Computing.” This will allow users to manage their network of IoT devices in a better, faster, and more direct manner. This will be done by having the technology solve the indoor-outdoor network barrier through bypassing third-party networks.

In other words, users will be able to control everything from their mobile device, minus third-party services. And because multiple devices are working together, a user may technically use a PC to accelerate tasks on the smartphone — beyond what’s possible on a mobile chip. That extends the phone’s life considerably, too.

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Xiaomi Redmi A3 Philippine pricing, availability

Budget smartphone with high refresh rate display

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Redmi A3

Xiaomi is bringing high refresh rate displays to its budget line with the announcement of the Redmi A3. The latest addition to the entry-level Redmi line boasts of an expansive 6.71-inch HD+ display with up to a 90Hz refresh rate.

The Redmi A3 is available in Midnight Black, Star Blue, and Forest Green. The smartphone is priced at PhP 3,399 (3GB+64GB) and PhP 3,999 (4GB+128GB) respectively for its two configurations.

Customers may preorder the phone until April 27 via Lazada, Shopee, and TikTok. General sale begins April 26th in all Xiaomi stores nationwide. Freebies are a Basic Piston Earphone for online purchases and a 3-month Viu Premium subscription for in-store purchases.

The Redmi A3’s immersive screen allows users to consume various content in high-definition with better smoothness, a boost for a phone of its price point. The screen has Corning Gorilla Glass 3 protection as well, and DC dimming to reduce blue light exposure.

The phone also sports a refined design that lets go of the iPhone-looking camera arrangement. Instead, the main camera is now in the middle as part of a watch face-looking setup similar to other Android phone offerings.

Speaking of, an 8MP main shooter highlights the back of the Redmi A3. In front is a 5MP front camera. The phone is powered by a MediaTek Helio G36 processor and runs on an Android 14-based OS. Furthermore, it has a 5,000mAh battery with 10W of USB-C charging.

Other handy Redmi A3 features for users to utilize include a 3.5mm jack, Face Unlock, and Fingerprint Unlock.

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