Vivo has a new smartphone to offer to customers in its most important overseas market. The China-based phone maker today launched the Vivo Y55L in India, the rather poorly named successor to a phone it announced in the country in January this year.
October sounds too early a month to be rolling out a replacement model of a phone that hasn’t spent much time on shelves, but that’s how some smartphone companies roll these days. Xiaomi has been extra busy lately, pushing out devices left and right; LeEco, another Chinese company, has been keeping tech writers busy all year. Both companies are expected to make a strong push for the fickle U.S. market over the coming years.
Vivo, meanwhile, has cast its eyes over the Far East where it is doing incredibly well. It has already shipped one million phones in India in the quarter of June 2016. It is reportedly targeting a 10 percent market share in the country by next year.
Vivo currently has a solid portfolio of “value for money” devices. And the Y55L seems to already have a foot in that space. The handset looks a bit like the Vivo V3 (a good thing), except it has visible antenna bands that run along the top and bottom of the rear cover. It runs Android 6.0 Marshmallow on Qualcomm’s Snapdragon 430 system-on-a-chip with 2GB of RAM, 16GB of expandable storage, and support for both LTE data and voice services.
It also features a split-screen mode, like the one Google employs in Android Nougat, though users might not be too keen to try it on a 5.2-inch display.
The Vivo Y55L will retail for 11,980 rupees, or around $180, and will be available online and offline across India.