The only thing that’s really stopping Xiaomi from ranking higher in global smartphone sales is their international availability.
While a US expansion still isn’t planned, the Chinese company’s entry into Europe is the next best step.
Xiaomi opened two official stores in Madrid, Spain earlier this week — at the Xanadu and La Vaguada malls, to be precise.
Having reviewed the two smartphones recently, we can attest to the quality Xiaomi is bringing to Western Europe.
But more than anything, the brand’s focus on producing affordable yet high-performance gadgets is the true lure for the country that’s in need of more options.
The Mi Mix 2 retails for EUR 499 (US$ 582) and the Mi A1 goes for EUR 229 (US$ 267), which are both close to what most countries sell them for.
Image source: Topes de Gama