If you want to make a premium smartphone even more desirable, you could manufacture it out of ceramic. The magic worked on the Mi Mix we recently reviewed, and now Xiaomi gave the same treatment to its newer Mi 6 flagship.
The Mi 6 Ceramic Edition looks gorgeous in both promotional materials and real life. Internally, it’s no different from the regular Mi 6 we covered last month; it’s the outside that matters.
On top of the pleasingly curved ceramic body, there are 18K gold rims around the camera lenses, just like on the Exclusive Edition of the Mi Mix. Sounds a little over the top, but its added premium isn’t that much, and people are actually buying it at a rapid pace.
In mere seconds, the first flash sale of the Mi 6 Ceramic Edition ended with all units sold out. The sale was done through the official website, although Xiaomi didn’t disclose how many were actually in stock.
We can see why it’s such a hit: It has Qualcomm’s flagship Snapdragon 835 processor, 6GB of memory, and a dual-camera setup similar to the iPhone 7 Plus’ — all for the low, low price of only CNY 2,999 ($435). That’s nearly half the value of Samsung’s Galaxy S8+ model!
Xiaomi hasn’t announced the next flash sale yet, but we bet it’s going to be another hit.