Accessories
ITZY named Casio G-SHOCK ambassador
Group to appear on ads, movie
World-famous Korean girl group sensation ITZY has been announced as Casio’s new ambassador for its G-SHOCK brand.
The collaboration will allow for ITZY to be featured in G-SHOCK’s advertising visuals, a movie, and more. Most of these will be seen mostly in Japan and other parts of Asia. Both parties see the partnership as a perfect match.
As of the start of the month, the popular group has over 18 million followers on Instagram, over 10 million followers on TikTok, and close to 8 million YouTube subscribers.
If you’re guessing which particular G-SHOCK models will be promoted by the group, here are some watches ITZY’s members are wearing as of the moment:
GM-S2100
Price — SG$ 299
This watch has a stainless-steel metal bezel in G-SHOCK’s iconic octagonal form. A circular hairline finish is applied to the surface of the bezel while a vapor deposition is seen on the dial.
GM-S5600
Price – SG$ 269 to SG$ 289
The GM-S5600 inherits the form of the very first G-SHOCK (DW-5000C), making it into a smaller form factor that suits slimmer wrists better. It also features a metal bezel for a more chic look.
GM-S110
Price – SG$ 299
Lastly, the mid-size version of the GA-110 combines both digital and analog elements of a watch. It has a distinctively dimensional dial, while separate hairline and mirror finishes are applied to the shaped metal bezel.
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> Nomad Universal Cable for Apple Watch
Accessories
Unboxing EVERY Color of the very exclusive iPhone Pocket
And why it got sold out instantly!
In this video, we’re unboxing the iPhone Pocket in ALL ITS COLORS!
Also, it gives us a glimpse of Apple’s shared history with ISSEY MIYAKE.
Lastly, THE Michael Josh will show you what fits and how to style it.
Here’s our first look at this very exclusive accessory, the iPhone Pocket.
Accessories
BOYA mini 2: A step-up for content creators, more
Sub-US$ 60 package where audio quality, convenience, and portability align
In today’s vertical-first, voice-over-heavy social media world, audio isn’t just important; it’s the dealbreaker. Better audio sets the tone instantly.
Content creators know this, especially that production for social media consumption has changed dramatically over the past half decade.
It’s only vital for creators to resonate with audiences clearly, as the latter are all ears aside from eyes on videos.
That’s where the BOYA mini 2 can come in and upgrade that aspect of content creation — mine included.
Portable, lightweight, easy to use
These thumb-sized, 5-gram transmitters are portable, long-lasting, and can give you a quick and easy workflow to finish whatever you’re working on.
Scour quickly on BOYA’s retail website and you’ll find plenty of sets to choose from. You can start with just a charging case and one transmitter and receiver, but you can also opt for two transmitters and both a Lightning or USB-C receiver.
I had the set that had everything, and this entire package costs just US$ 54.99 (PhP 3,290). There’s Matte Black and Lunar Silver color options as well.
The charging case is likewise small and portable, and having it is as if you’re just carrying earbuds along. It fits pockets, pouches, sling bags, handbags, and more. No extra baggage needed.
Plug and use
What you’ll love with the BOYA mini 2 is that it works right out of the box. The package I have had both the lightning and USB-C receivers.
Just plug which one is compatible with your phone and you’re ready to go. The default audio quality is already leagues ahead of muffled clip-ons and built-in phone mics.
Each mic lets you record up to 48Khz-24 bit quality audio, giving voices clarity with minimal distortion.
But of course, if you’re big on tailor-fitting the audio for what you’re about to produce, you can just download the BOYA Central app to make changes in several settings.
There is a 6-level gain, so you can have the transmitter absorb louder audio. You can also switch between mono and stereo recording if you have two transmitters turned on.
In addition, there are preset EQ modes, but you’re free to customize your own mix as well. My go-to is the Vocal Boost mode which amplifies whatever I say on record.
Speaker mode, meanwhile, allows you to review recorded audio or video immediately afterwards. This is helpful especially if you’re just recording with a phone.
Do note that the app needs internet connection to work, but other than that, you’re all set.
Noise Cancellation: A big help
Moreover, the 3rd-generation AI-powered Noise Cancellation feature works wonders. It blocks off unwanted noise (-21dB to -40dB) to a certain degree.
BOYA trained this with over 700,000 real-world noise samples. In practice, it shows.
There are times I recorded in crowded areas or had a cooling fan behind me for a food review, but I couldn’t hear them whenever I played such videos on my phone.
Conversely, if your area is already quiet enough, the audio stands out even better.
Obviously, if you have more high-end headphones, you’ll be able to hear more layers of sound, but considering the target audiences of creators who’ll likely play content from their phones, it’s all good.
And such feature is helpful for interviews, stand-uppers (i.e., talking-head shots), and more scenarios.
I can imagine traditional media leveraging this and the wireless nature of the mini 2 for packed media scrums where you can’t be in front of the guest/s.
A step-up for vloggers, content creators, more
In my case, I started making vlogs again back in 2023. Before that, I had a YouTube channel that lasted from 2018 to 2021 that focused mainly on Korean BBQ restaurant reviews back when the samgyup hype was at an all-time high.
My videos had the regular 16:9 aspect ratio and lasted about 5 to 10 minutes long. But those days are well behind us.
Nowadays, it’s all about vertical short-form videos with voice-overs. I was well aware of this and had to figure out how to keep up with this generation’s way of making vlogs.
While I’ve always trusted my skills and my midrange smartphones to deliver the visual part, the voice recording side was the one that’s tricky. I used to just record my voice inside my wardrobe closet to block off noise and absorb echo.
At some point, our ever generous managing editor did give me a condenser mic before, but using it also involved a lot of steps in the workflow. I had to use a laptop to start recording and then transfer the audio file to my phone.
Simpler process
This is where the BOYA mini 2 changed the game for me. The product’s versatility allows for a more simplified and seamless production flow.
My partner, on the other hand, was also able to use the system for her makeup product reviews with front camera shots.
She even leveraged the transmitters for livestreaming sessions so that she could use both arms for swatching different lipstick shades and focusing on Shopee or TikTok’s livestream controls.
A little patience goes a long way
As you’re not paying a fortune per se with the BOYA mini 2, don’t expect perfection either.
The one hurdle we had to deal with was whenever we switched from the Lightning to USB-C receiver, you will have to reconnect the transmitters again.
It takes a while to figure it out. Without reading the manual, I just double-pressed the button on the transmitter until it turned green after blinking steadily. You will also have to do the same with the mics, which restart several times before finally syncing again.
Other than that, there weren’t much problems encountered.
Final thoughts
The BOYA mini 2 isn’t flawless. But convenience, portability, and clear audio quality all align at below US$ 60.
It’s about studio perfection but for creators who need speed, portability, and good enough clarity to keep up with the algorithm.
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