It’s been five years since the first ROG Phone was released. In just half a decade, it has established itself as THE go-to gaming smartphone. And the ROG Phone 7 Ultimate is the latest in this line that ROG seems to have perfected.

In a media briefing, I asked ROG if the goal of the ROG Phone 7 Ultimate is to attract new users or get older ones to upgrade. To which they answered, “a little bit of both.” The company said they see a core user base that upgrades every two or three years. That behavior appears to be in line with most other smartphone users. 

But the ROG Phone isn’t just any other smartphone. It’s a smartphone designed specifically for someone who wants to play mobile games. So, I asked current and former ROG Phone owners what made them buy one. Unsurprisingly, the two most prominent reasons are Gaming Capability and Battery Life. 

What mobile gamers want

ASUS has had five years to perfect the ROG Phone formula. And you can say that they have to some extent. The improvements over the last two iterations of the phone have been marginal. They have maintained and refined everything that made users want to buy the phone in the first place. 

Gaming performance 

While the ROG Phone 7 Ultimate does use a processor that other Android flagships use — the Qualcomm Snapdragon 8 Gen 2. The company does a few things to draw out more of its power.

It showed no signs of struggle in playing any of the games I played. Then again, this is par for the course for any recent ROG Phone. And I tried everything from the power-heavy Honkai Star Rail, the criminally free on Netflix TMNT Shredder’s Revenge, the racing game staple Asphalt 9, and a timeless classic, Subway Surfers.

TMNT Shredder’s Revenge is a free game if you’re subscribed to Netflix

Interestingly enough, it’s this same reason that keeps the ROG Phone from supporting models beyond 2-3 years. Its features are so specific that it makes more sense to just release a new one over maintaining active support for older models. 

Air Triggers

No other manufacturer does air triggers as well as the ROG. The ROG Phone, being especially skewed to gaming, means they’re really the only ones taking the time to master this pretty handy feature. 

The air triggers function much like shoulder/trigger buttons on more traditional controllers. They are mappable and can help any player have a more comfortable, if not advantageous, gaming experience while gaming competitively. 

It has been especially useful to gamers who play Call of Duty: Mobile and other shooter-type games.

Front-firing speakers 

Watched plenty of aespa Karina, “Spicy” fancam on this thing

A boon for both gamers and video enjoyers. This is one of the other aspects of the ROG Phone that make just as much of a daily smartphone like other flagship. 

It’s great for catching up on anime like “Mashle”

Like a broken record, year-after-year, it’s one of the best. It’s loud without distorting the audio. And the sound is generally balanced, as full a sound you can get from a smartphone’s form-factor. 

Battery endurance maxed out

It’s pretty great as just a regular smartphone.

Again, this is one of the things that the ROG Phone is fantastic at. If you use it for a couple of days only as a regular smartphone, you won’t feel the need to rush to the nearest power outlet. 

When I knew I was pretty much done testing its gaming capabilities, I didn’t use it much to play — only to browse socials, watch a few videos, and answer a few chats. With this usage, it took about two and a half days before I felt the need to juice it up again.

Cool to be cool  

AeroActive Cooler 7

A huge talking point during the briefing with the ROG Phone 7 Ultimate is what they did with cooling. In fact, for a few devices now, that’s been one of their main talking points. 

Naturally so. You play a demanding game for an extended period and the phone will heat up. To keep the performance at a manageable level, the manufacturer has to be creative with how the cooling works. 

And for extra cooling, they also apply the same solution they’ve had for users – an extra cooling unit called the AeroActive Cooler, now also with a “7” to its name. 

Is the ROG Phone boring now? 

Armoury Crate on ROG Phone

Hear me out. I’m not saying it’s a bad smartphone. But the ROG Phone has reached a level of notoriety that it’s just not as exciting to report on anymore. And that’s true even for the Samsung Galaxies and the iPhones of the world — but that’s another topic altogether. 

With the ROG Phone, you know what you’re getting: A gaming smartphone with gaming-specific features. There’s the distinctly gamer look with a bunch of lines that evoke a mech-vibe. In both the top-line models of the ROG Phone 6 and ROG Phone 7, you even get the ROG Vision. It’s a tiny display on the back of the phone whose only real purpose is for showing off. 

ROG Vision just for kicks

Of course, you also have the staples — the Air Triggers, front facing speakers, and a display that’s built to keep you immersed. Battery life hovers around the same ballpark too. But writing all of that felt like a slog. Absolutely nothing new

Point is, the ROG Phone is a known quantity. That’s a great thing for fans of the product line. But it doesn’t leave much room to be talked about in the pretty crowded smartphone space. 

Is the ROG Phone 7 Ultimate your GadgetMatch? 

As a product to report on or write about, I would argue that, yes, it kind of is boring now. Writing about the ROG Phone 7 Ultimate felt like taking a test I already knew the answers to. But that’s only because it knows exactly what it is and who it is for. 

Literally no one else is doing it quite like the ROG Phone. From form to function, it’s THE undisputed gaming smartphone of choice. And the ROG Phone 7 Ultimate continues that tradition. It’s the best that the ROG Phone has ever been and that’s something we’ve come to expect year in and year out. 

If your smartphone priorities align with that of the ROG Phone, then it is an excellent product. It’s certainly a mobile gamer’s GadgetMatch.

Is it newsworthy? In the general sense, not really. Not anymore. But is it a goddamn good product? Hell yeah it is. One that deserves the GadgetMatch Seal of Approval.

More on the ROG Phone 7 Ultimate here.