News
HONOR debuts refreshed brand identity ahead of Robot Phone launch
New imaging engine announced; HONOR, ARRI team up to bring cinematic workflow to mobile creation
Ahead of the launch of its Robot Phone, HONOR has revealed a refreshed brand identity, including a new logo and the slogan “Dare to Be.”
The brand new logo represents breaking through an endless circle, as mentioned on the description in HONOR’s posts.
It’s about forging a path unlike any other, and continuously innovating instead of settling. This way, it also represents HONOR’s long-term vision for the AI era and its ambition to build an intelligent ecosystem that extends beyond smartphones.
The HONOR Robot Phone is set to launch in China on August 12. It will officially bring an entirely new form factor for smartphones, designed to redefine the relationship between AI and mobile devices.
More recently in Hengdian, China, HONOR hosted the HONOR Imaging Technology Launch where the company introduced its latest mobile imaging technologies.
During the event, HONOR introduced the Optics-Intelligence Evolution principle behind its imaging strategy.
It also showcased its HONOR AiMAGE chip-device-cloud imaging engine, and announced a joint imaging technology lab with ARRI.
New AiMAGE imaging engine
Instead of only focusing on camera specifications, HONOR is building a more complete mobile imaging technology system across professional image capture, AI-powered processing, cinematic color science, and creator-focused workflows.
To support such workflows, HONOR has built a chip-device-cloud AiMAGE imaging engine. This connects the full imaging chain from physical capture to intelligent creation.
HONOR is developing a self-developed Transformer-based native AI ISP to reconstruct the image processing pipeline from the ground up.
This works alongside a next-generation pixel array and EVS sensor technology, designed to improve original image capture.
On the device side, HONOR is combining physical imaging hardware with real-time algorithms. As with the upcoming HONOR Robot Phone, there’s a titanium alloy three-axis gimbal, precision sensing hardware optical technologies, and real-time image processing algorithms.
Lastly, on the cloud side, HONOR is expanding imaging capabilities through RAW-domain image enhancement, spatial imaging technologies, and Imaging Agent tools.
ARRI image science, professional workflows for mobile creation
Furthermore, the partnership with ARRI enables HONOR to integrate selected elements of professional cinema workflow into mobile imaging.
This includes ARRI LogC3, ARRI Wide Gamut 3, and ARRI Looks. These bring a more professional color and workflow foundation to the Robot Phone.
Unlike simple filters, LogC3 and Looks are part of a professional imaging workflow. The former is designed to preserve more brightness and color information for post-production.
Meanwhile, Wide Gamut 3 provides broader color space. ARRI Looks, on the other hand, helps creators apply controlled cinematic styles.
Together, these add-ons support a workflow that gives creators greater flexibility from capture to editing, while helping mobile footage retain more creative information.
To deepen the connection, HONOR and ARRI have also announced a joint imaging technology lab.
This will focus on three key areas:
- sensor-level optics and dynamic range;
- end-to-end cinema industry workflow from capture to post-production; and
- imaging realism and aesthetic standards in the AI era
It’s been a while since the last time we got a FromSoftware game. Elden Ring Nightreign felt like an age ago, even if it was launched just last year. Plus, the title isn’t even a new one, technically, since it’s just building off of Elden Ring. Unfortunately, our wait for a new FromSoftware game has to go on for a little bit longer. FromSoftware has delayed the launch of The Duskbloods to 2027.
The Duskbloods is an interesting addition to the FromSoftware oeuvre. Compared to the usual fare, the Switch-exclusive title is a multiplayer extraction game with a distinctly Bloodborne-like feel. If you’re used to FromSoftware’s usual formula, The Duskbloods represents a huge change.
But it’s a welcome one, nonetheless. If the recently released Elden Ring port of the Switch 2 is any indication, FromSoftware does have a handle of what performance looks like on the console.
Sadly, the new title needs a bit more time in the oven. Citing “final adjustments to game rules and balancing,” FromSoftware is delaying the launch of the game to 2027. According to the studio, this is in response to the successful network test a while back.
The delay shouldn’t come off as a surprise. Though the studio promised a 2026 launch for the title, most of the year has passed without a definite launch date. That was already a telltale sign that a delay was coming.
At the very least, the delay comes with the benefit of launching the game farther away from Grand Theft Auto VI and the Ocarina of Time remake, which will surely dominate holiday gaming this year.
The launch of the new MacBook Pro is a polarizing one, to say the least. The notebook introduces a new touchscreen feature that isn’t really an automatic hit for fans. Some have even pointed out how Steve Jobs once said that touchscreen MacBooks were a bad idea. If you’re a part of this group, a new discovery might alleviate your worries a little bit. Apparently, you can turn off the new MacBook Pro’s touchscreen functionalities.
According to MacStories’s Federico Viticci, the new MacBook Pro with Touch includes accessibility features that can turn off the touchscreen entirely. Other early testers have also corroborated this option.
A touchscreen notebook isn’t the most popular type of laptop. Though this particular display has been available for quite a while, it hasn’t really taken off. Case in point, Apple’s announcement hasn’t been met with the warmest of fanfare.
It’s also telling that Apple baked in a way to turn this setting off. At the very least, we didn’t have to wait a while. The hullabaloo is reminiscent of the reception to Liquid Glass, another polarizing feature that Apple eventually made configurable for detractors.
Also, this isn’t the first time that Apple tried experimenting with the MacBook. Do you remember the short-lived Touch Bar?
Strangely, it’s such a strong contrast to the MacBook Neo launched earlier this year. Whereas that particular model debuted to applause, the new MacBook Pro attracted more raised eyebrows.
SEE ALSO: What the MacBook should touch on instead
News
TechLife Pad Neo SE: Price, availability in the Philippines
Now available at PhP 8,999 SRP, with deals on Shopee, Lazada, and TikTok Shop.
TechLife has officially launched the Pad Neo SE. It’s a 10.1-inch tablet aimed at families, positioned as a study device first, with room for creativity and after-school entertainment. It comes in Space Grey, Bubble Blue, and Aurora Green.
The Eye Comfort Display is the main draw. The larger screen gives kids more space for research and online classes. It’s designed to keep longer study sessions easier on the eyes.
Dual stereo speakers handle lessons and shared family viewing, while split-screen support lets kids and parents run two tasks at once.
The tablet supports Smart Parental Control and Google Kids Space. Parents can pick the apps, books, videos, and learning content their kids can access.
For the hardware, the Pad Neo SE runs Android 16 on an octa-core processor. It offers up to 8GB of RAM, including memory expansion, and 64GB of storage that can be expanded up to 1TB.
Also, its 6000mAh battery last through a full school day of classes and lessons. Rounding out the spec sheet are 5MP front and rear cameras and the Google Gemini AI assistant.
Price, availability in the Philippines
The Pad Neo SE retails at PhP 8,999. With vouchers, it can go for as low as PhP 7,099 on Shopee, Lazada, and TikTok Shop.
As part of TechLife’s Peak Season offers, which run from October 29, 2026 to January 3, 2027, buyers get a free Folio Case or a free Power Bank R211 5,000mAh, depending on availability. An online giveaway for the Pad Neo SE also starts October 29 on TechLife’s official social media pages.
Vouchers apply to participating online platforms only. Stocks and vouchers are limited. Freebies are available while supplies last.
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