Her GadgetMatch
#GrabYourWallet: Ivanka Trump shuts down fashion company
Did a hashtag make it all happen?
In 2014, Ivanka Trump started a namesake fashion label with an accompanying working woman-themed website and campaign. These days, the Presidential daughter spends her time in Washington as a senior adviser to her father. But, what of the fashion company? After four years in retail and 17 months in her new political role, Ivanka has decided to finally shut down the company.
What happened to Ivanka Trump, the label?
According to reports, (the real) Ivanka had decided to close the company as she has grown “frustrated” over the conflicts of interest that have arisen from her Washington position and the brand. More than once, issues have popped up regarding her using her public position to further the private brand. Even following her stepping down from the company and transferring assets to a trust she was still reported to have earned US$ 5 million from the company.
Ivanka had this to say in a statement:
“After 17 months in Washington, I do not know when or if I will ever return to the business. I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”
#GrabYourWallet: Did a hashtag make it all happen?
The company shut down happened 651 days after a Twitter movement to boycott Ivanka’s products was launched. As a response to President Trump’s Access Hollywood scandal which heard him saying he could “grab women by the pussy,” #GrabYourWallet was born. The boycott of retailers that carried the Ivanka Trump label went viral quickly and according to movement founder Shannon Coulter in an interview with Elle.com, she sees a spike in hashtag use every time Trump says something unsavory (i.e. racist or xenophobic).
The closure comes after stores like Nordstrom, Belk, and Neiman Marcus had dropped the label citing poor sales. This, in part, could be attributed to the public boycott.
Whatever the case may be, #GrabYourWallet proponents are taking it as a victory. What’s next for the movement? This tweet from Coulter could be indicative:
Yes! That’s where I think we should turn our attention next. Which tech company will be the first to drop @NRATV from their platform? @AppleTV, @Google / @YouTube, or @RokuPlayer? Let’s do this! #GrabYourWallet 👛 🚫 💥 https://t.co/l7Dtw8jf0j
— Shannon Coulter (@shannoncoulter) July 26, 2018
That just means we may be seeing the hashtag in the tech space soon.
Her GadgetMatch
Dyson is making it very easy to upgrade everything this May
From a three-day takeover at SM Megamall to an exclusive Super Brand Day on Lazada, the brand is bringing its best deals and newest launches together in one compelling window.
If you’ve been quietly adding Dyson products to your wishlist and waiting for the right moment, May is making a rather strong case for itself.
The brand has two major events lined up in quick succession — a one-day sale on Lazada on May 11, followed by a three-day immersive experience at SM Megamall from May 15 to 17 — and together, they cover just about every reason you’d want to upgrade your home or beauty routine.
First stop: Lazada’s Super Brand Day, May 11
Kicking things off is Dyson’s Super Brand Day on Lazada, a one-day event that brings the brand’s most recognisable products together with vouchers worth up to ₱5,000 off, free shipping, and installment options of up to six months.
The floor care lineup leads with some of the sharpest discounts of the sale. The Dyson V8 Slim Fluffy moves from PhP28,900 to PhP19,230 after discounts, while the Dyson WashG1 sees the biggest drop of the day — from PhP45,900 down to PhP31,130, unlocking PhP14,770 in savings on the wet floor cleaner that makes a compelling case against the mop-and-bucket. For those who want both, the wet-and-dry pairing suddenly becomes a very reasonable investment.
Environmental control gets a moment too. The Dyson Cool AM07 tower fan drops from PhP29,500 toPhP20,240 — a saving of up to PhP9,260, and a timely one given the country’s reliably unrelenting heat.
With Mother’s Day arriving on May 11 itself, the hair care lineup feels particularly well-timed. The Dyson Supersonic HD15 in Nickel Copper lands at PhP19,930 from PhP29,900, while the Dyson Airwrap i.d. in Ceramic Patina drops to PhP27,782 from PhP36,900 — the kind of gift that feels equal parts indulgent and practical. The Dyson Airstrait in Ceramic Pink and the Dyson Corrale round out the lineup at PhP26,120 and PhP25,320 respectively.
The full sale is available via the official Dyson LazMall flagship, where vouchers can be accessed ahead of checkout at Dyson’s online storeDyson’s online store.
Then: the Trade to Upgrade experience at SM Megamall, May 15 to 17
For those who prefer to experience the technology in person — or have an old machine they’ve been meaning to do something about — Dyson is transforming the Mega Fashion Hall of SM Megamall into a three-day hub of live demonstrations, expert sessions, and exclusive deals.
The centrepiece is the Trade to Upgrade program, which lets guests bring in their old machines — any brand, working or not — and trade them in for exclusive discounts on Dyson products. It’s a rare opportunity to finally make that long-overdue switch without the full sticker shock.
Each day of the event has its own focus. Day 1 opens with the launch of the Dyson Spot+Scrub Ai, an intelligent floor care innovation with real-time stain detection and precision cleaning capabilities. Dyson Experts will be on hand for live demos throughout the day.
Day 2 shifts to beauty, with the Dyson Supersonic Travel taking centre stage — a smaller, lighter version of the iconic hair dryer that delivers the same performance in a more portable form. Celebrity hairstylists will be running live styling sessions for those curious about what the machine can do.
Day 3 brings a limited-edition drop: the Ceramic Apricot colorway across Dyson’s styling range, alongside masterclasses and guest appearances from top local stylists. Those ready to invest in a full beauty upgrade will also find the Dyson Airwrap i.d. in Ceramic Patina available at up to 30% off through the Trade to Upgrade program — making it one of the more compelling deals of the entire event.
Catch the full experience at the Mega Fashion Hall, SM Megamall, from May 15 to 17, 2026.
Her GadgetMatch
Dyson’s latest bundle is the power couple your floors have been waiting for
The answer to the wet-and-dry cleaning problem most of us have quietly accepted as just ‘life’
There’s a particular kind of domestic frustration that doesn’t get talked about enough: the moment you finish vacuuming, look down at your gleaming hard floors, and realize they still need mopping. Two tools. Two routines. One slightly deflated sense of accomplishment. Dyson, apparently, has been paying attention.
For a limited time, the brand is bundling two of its machines into a single, rather attractive package — the Dyson WashG1™ wet floor cleaner and the Dyson V8™ Slim cordless vacuum — positioning them as the complete answer to the wet-and-dry cleaning problem most of us have quietly accepted as just life.
Meet the pair
The WashG1™ is Dyson’s take on the wet floor cleaner, designed to wash hard floors in one streamlined pass rather than the traditional drag-and-splash method that mostly moves grime from one end of the room to the other. No buckets, no wringing, no staring at a suspiciously grey mop head and wondering when exactly it stopped being useful. It’s the kind of appliance that quietly earns its counter space — and then some.

Compact, cordless, and deceptively powerful: the V8™ Slim for when the mess is small but your standards aren’t.
The V8™ Slim, meanwhile, is the lighter, nimbler sibling of Dyson’s cordless line. Useful for the crumbs under the dining chair, the dust gathering behind the shelves, and every other small, daily chaos that a full-sized vacuum feels excessive for. Cordless and compact, it’s the machine you’ll actually pick up instead of sighing and walking past the mess.
Together, they cover the full floor care spectrum: the V8™ Slim handles the dry sweep, the WashG1™ follows with the wash. It’s a logical pairing, honestly — the kind that makes you wonder why you’ve been doing it any other way.
Why this Dyson combination matters
Hard floors, for all their aesthetic appeal, are unforgiving surfaces. Dust settles visibly. Spills linger. And vacuuming alone, as satisfying as the process can be, doesn’t quite address the layer of grime that accumulates on high-traffic areas over time. A wet cleaner handles what a vacuum can’t, and vice versa — which is precisely why owning both, rather than cycling through them separately across different shopping occasions, makes a certain kind of sense.
There’s also something to be said for the ease of a dedicated routine. When both machines live in the same home, cleaning stops being a production and starts being a rhythm — a quick pass with the V8™ Slim in the morning, a proper wash with the WashG1™ when the floors need it. Less deliberation, more just getting it done.
The numbers
Originally priced at PhP 74,800 for both, the bundle is currently available at PhP 45,900 — a saving of PhP 28,900. The mechanic is straightforward: purchase the WashG1™ and the V8™ Slim comes with it.
The promo runs from April 16 to 30, 2026, available at Dyson Stores nationwide. For those who’ve been watching these two machines from a careful distance, the window is narrow — but the value proposition is hard to argue with.
Entertainment
BINI, KATSEYE among top worldwide Google Searches ahead of Coachella
Coachella to kick off this weekend
BINI and KATSEYE topped recent Google Search trends ahead of their Coachella performances this month.
It’s clear that Coachella attendees are curious about the popular Philippine pop girl group, as well as the Los Angeles-based global girl group.
That’s aside from dedicated BLOOMs who are eager to see Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena take part in the legendary California music festival on Friday, April 10.
According to Google Trends data, global searches for the term “BINI Coachella” hit a perfect
score of 100 on April 8.
This indicates that the search term briefly became the highest-ranking search trend.
Meanwhile, “KATSEYE Coachella” scored 98 on April 7 on Google Trends, followed by a perfect 100 on April 8.
The timing of KATSEYE’s new single, “PINKY UP” couldn’t have been better as it dropped just a day before their Sahara stage set.
At the same time, the Filipino octet has also released “Blush” as their new comeback song — just hours ahead of KATSEYE.
As such, EYEKONS have also been scouring the interwebs for the global girl group.
And as these are worldwide search data, the recent Google Search trends somewhat prove these artists are effectively breaking through the global mainstream, and introducing their respective cultures to the global stage.
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