Apps
Android is thinking of adding ads in its lock screen
Starting with the United States
Advertising can take up many forms. Most users know them as unsightly banners crowding around a website and distracting from the main content. However, since the internet economy has moved away from websites, ads have discovered subtler ways to present themselves as in through apps. Following a new launch in the United States, sponsored content have found new real estate: lock screens on Android.
In the United States, a Google-backed ad company called Glance is reportedly partnering with U.S. carriers to deliver ads straight to your lock screen, as reported by TechCrunch.
Now, Glance is more than just an ad delivery platform. The company provides a dynamic lock screen with interactive content and a personalized news feed. Naturally, the service creates prime real estate for ads. With Apple also allowing more customization in iOS 16, the dynamic lock screen looks like the next big thing in smartphone software.
According to the report, U.S. carriers — like AT&T and Verizon — are baking the service into its phones. New Android subscribers will be forced into the platform going forward. Of note, most users in the country grab new phones through subscription services from carriers.
In Asia (particularly in India), Glance took a different approach, partnering instead with smartphone manufacturers. Users in the region are more known for getting their smartphones from the company themselves.
Of course, ads have been unavoidable on the lock screen for a while now. However, most are just easily disposable notifications. Glance is creating a new trend that might make ads harder to do away with.
Apps
Netflix expands its cheaper ad-supported tier to Southeast Asia
This also includes more countries in Europe and South America.
If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.
As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.
Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.
Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.
Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.
SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September
Google One is a monthly subscription that gives you at least 200GB of cloud storage for your files and photos. For most people, a Google One subscription starts when Google inevitably tells them that their free storage space is running out and will soon stop backing up files. Starting today, new users might get that warning sooner rather than later as Google tests a lower limit to free storage.
Historically, Google offers users 15GB of free storage as a start. However, especially these days, 15GB can run out rapidly, prompting a Google One upgrade. Still, despite how “little” it is, Google’s free storage is generous compared to its contemporaries.
Now, Google is reportedly going to be more at par with the rest. As spotted on Reddit (via 9to5Google), new users will receive only 5GB of free storage. Based on Wayback Machine, the company changed its policy sometime between February to March.
Notably, 15GB is still available as an option, but users have to link their phone numbers to their accounts first.
According to Google, the policy change is meant to encourage users to upgrade their security. However, critics will point out that it just enables the company to collect more data about their users. Of note, the platform is already pushy about linking phone numbers before the change, but this adds another layer to entice people.
Also, Google confirms that the new policy is only a regional test for now. They have not announced when (or if) the change comes out for real.
SEE ALSO: Gmail now makes it easy to unsubscribe from all marketing emails
Apps
Instagram takes on Snapchat yet again with new Instants feature
Posts disappear after they’re viewed once.
The popularity of Snapchat’s competitors is as fleeting as their disappearing messages. However, despite how volatile the market is, Instagram wants to try again with a new feature (and app) called Instants.
Pardon me if you’ve heard this premise before. Instants is a feature that lets users share disappearing photos. However, unlike the 24 hours allotted for Stories, Instants will disappear right after a friend views them, but they can still react and reply to them.
The idea of Instants is to trim the excess fat from what Instagram is these days. Instagram’s Adam Mosseri admits as much when he said users want as easier way to shoot content.
As such, users won’t have access to Instagram’s editing tools. They also can’t upload pre-shot content from their camera roll. Like its contemporaries like BeReal, the new Instants feature is about living in the moment and sharing exactly what users see.
Despite disappearing after a single view, Instants will be automatically archived, so they can be reuploaded as normal Stories later on.
It isn’t the Wild West, though. Even if it pares down all the extra features, Instants will still use the safety features available to all of Instagram. Users, especially young ones, can mute and block others’ Instants. Likewise, parents will have control over when and how their young children interact with the feature.
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