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Did Tim Cook just confirm that iPhone prices are going up?

Once again, it might be because of the RAM crisis.

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If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.

Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.

Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.

Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.

SEE ALSO: iPhone 17 is the best-selling phone of 2026 so far

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TECNO unveils the world’s first 0mm bezel-less phone

Is this the future of smartphones?

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It seems like the race towards an all-screen smartphone isn’t over just yet.

While most in the tech industry are currently obsessed over Samsung’s latest wide foldable, TECNO announces a more refreshing sight — at least for the regular “slab-type” phone form factor.

Black borders begone

Modern flagship smartphones already have incredibly slim bezels, but there’s still a thin black border separating the active display from the frame. That’s due to the internal circuitry and safety clearances required by current display technology

TECNO proves it’s possible to dissolve that with their Next-Gen Bezelless Concept Phone. And this is actually the industry’s first smartphone with a true 0mm display bezel.

With this fresh concept, the uprising brand says it has solved that “final millimeter” by redesigning the phone’s internal structure and display packaging. The result is a display with a visible border measuring 0 microns (0mm). This makes the screen appear to stretch all the way to the edges.

Removing the bezel completely isn’t just about aesthetics. The company says such uninterrupted display makes a more immersive experience — whether you’re watching videos, playing games, browsing photos, or simply reading.

Without these visible borders, content appears to flow naturally from edge-to-edge, making the display look as if it’s floating in your hand.

A glimpse at TECNO’s future

As with most concept devices, there’s no word yet on whether this exact design will make it into a commercial smartphone. Still, TECNO says the engineering behind the concept goes beyond the display itself.

The technologies developed for the project (such as improvements related to cameras, touch responsiveness, audio, and AI-driven user interactions) could eventually find their way into the brand’s future flagship devices.

Whether or not a true bezel-free phone becomes reality anytime soon, the concept offers a glimpse at where smartphone design could be heading next. After all, TECNO’s super slim concept last 2025 actually became an actual retail product with the existence of TECNO Slim.

The concept is set to make its public debut on the upcoming ShowStoppers at IFA 2026 this September 3.

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Apple introduces Apple Upgrade leasing program

Flexible leasing arrives

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Apple has introduced Apple Upgrade, a new leasing program that makes it easier to get an iPhone, Mac, iPad, or Apple Watch through monthly payments. The program also gives customers more flexibility to upgrade to newer devices over time.

Apple Upgrade replaces new enrollments for the iPhone Upgrade Program with a single offering that covers four product categories. Apple partnered with Klarna to power the service.

Customers can lease an iPhone or Apple Watch for one or two years. Mac and iPad leases are available for two or three years.

At the end of the lease, customers have three options. They can upgrade to a newer device, purchase the leased device by paying the remaining balance, or return it with no further obligation.

Monthly payments start at US$17.99 for iPhone and US$24.99 for Mac, depending on the selected model and configuration. Customers must also qualify through Klarna before enrolling.

More than iPhones

Apple Upgrade expands beyond the company’s previous iPhone-only financing program. It brings iPhone, Mac, iPad, and Apple Watch under one leasing service, making upgrades more consistent across Apple’s hardware lineup.

Customers can manage their lease through Apple, while Klarna handles financing and lease administration. They can also pay off their device early, although additional terms and fees may apply depending on the agreement.

Apple Upgrade is currently available only in the United States. Apple has not announced plans to expand the program to other regions.

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Is the Pixel 11 copying a feature from Nothing?

A new ad is hinting at something like the Glyph interface.

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August 12 cannot come soon enough. On that date, Google is set to launch the upcoming Pixel 11 series. There isn’t much to indicate that the brand is changing the formula this year. Now, a rampant rumor, now seemingly confirmed by Google’s own ad, is hinting that a popular feature from Nothing is making its way to the Pixel.

Besides the transparent rear, Nothing prides itself with numerous iterations of the Glyph interface, a lighting system that serves as customized notifications for your phone. It’s mostly a novelty, but the feature is a unique take in a smartphone market plagued with too much sameness. It looks like Google wants to take a page from that same notebook.

For a while now, it’s been rumored that Google is adopting a version of the feature for the Pixel 11 series. The so-called Pixel Glow will reportedly add a light-based notification feature. Now, Google itself has seemingly confirmed the rumors.

In a new ad, titled “The Obvious Next Move,” Google is teasing a new feature coming to the flagship series. Though the ad leaves the feature untitled and without a description, it’s clear that it’s a circular glowing thing similar to Nothing’s take. The glowing thing is right on the Pixel’s iconic camera bar, just like Nothing.

But again, Google didn’t name the feature. However, if it helps, the ad says that we already use the Pixel for Gmail, Maps, Search, Calendar, and Docs, so the next evolution is whatever is depicted in this ad. August 12 really cannot come soon enough.

SEE ALSO: Google will host its Pixel 11 event on August 12

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