India

ASUS launches two new pocket-friendly phones in India

Carving a new legacy for the ZenFone series

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ASUS completely revamped its product offering this year and launched a midrange phone, the ZenFone Max Pro. To cover up the budget flagship segment, it later launched the ZenFone 5Z. The two have been selling like hot cakes in developing markets thanks to hostile pricing and periodic offers.

Now, the company intends to take on the budget segment by launching the ZenFone Max and ZenFone Lite in India. Just yesterday, Lenovo also launched the K9 and Xiaomi has been ruling the segment with its Redmi 5A and Redmi 6.

ASUS ZenFone Max

The ZenFone Max is priced at INR 8,999 (US$ 122) and will be available for just INR 7,499 (US$ 101) during the festive season. The ZenFone Lite is an even cheaper option coming in at INR 6,999 (US$ 95) and will be available for INR 5,999 (US$ 82) under the same festive season discount. Jio users will be eligible for further INR 2,200 (US$ 30) cashback along with 50GB of free data. The two will be exclusively available via Flipkart.

The ZenFone Max has a 5.4-inch HD+ display with an aspect ratio of 18:9. It is powered by a Snapdragon 430 SoC along with 3GB RAM and 32GB internal storage. On the back, it has a single 13-megapixel camera while the front sports an 8-megapixel sensor. The cameras support beauty filters, portrait mode, and HDR.

The ZenFone Lite boasts the same display and processor as the Max but has 2GB RAM and 16GB internal storage. The rear has a 13-megapixel camera while the front has a 5-megapixel selfie shooter. The ZenFone Max owns a 4000mAh battery while the Lite sports a smaller 3000mAh battery.

Both the phones come with expandable storage via a microSD card and support authentication via facial recognition. The ZenFone Max also houses a fingerprint scanner on the back. The duo runs on Android Oreo-based ZenUI 5.0 out of the box.

Apps

Google is under investigation for abusing Android

Dominating the market comes with a price

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Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.

Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.

India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.

The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.

Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.

Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.

Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.

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India

Xiaomi has become an undisputed leader by market share

Can Samsung turn the tides this year?

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For more than a year, Xiaomi has been leading the Indian smartphone market in terms of market share and there’s no stopping them. The brand has single-handedly managed to oust local brands like Micromax, and even experienced players like Samsung have taken a hit.

According to IDC, in Q4 2018, Xiaomi managed to grab an astounding 28.9 percent of the market, followed by Samsung at 18.7 percent. While Vivo and OPPO have managed to grab a decent 9.7 percent and 7.1 percent respectively, their rate of growth has slowed down considerably.

If we consider the complete year of 2018 against 2017, Vivo has managed to grow just 0.6 percent year-over-year and OPPO actually dipped by 0.3 percent. The report also says that online-focused brands drove the online channel share to an all-time high of 38.4 percent. On the other hand, offline sales registered a meager 6.7 percent growth.

During the last quarter of 2018, Realme managed to grab quite a huge chunk of the market with a share of 7.5 percent. The sub-brand of OPPO was launched just half a year back and has already released a wide array of phones.

The average selling price of phones continued to be in the budget segment at roughly US$ 158 (INR 11,000). More than half of the shipments belong in the US$ 100 to US$ 200 segment, and that’s where brands intend to lead.

In the end, Xiaomi shipped more than 40 million units in 2018, followed by Samsung with almost 32 million. Samsung had been relatively silent last year, but has now changed strategy with the M-series launch. The South Korean giant is focused on taking back the budget and midrange segments by reportedly launching a plethora of phones in the coming months.

Lastly, OnePlus has once again emerged as the leader in the premium segment, followed by Samsung and Apple in the super-premium segment.

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Accessories

Xiaomi puts up new sports shoes for crowdfunding in India

It doesn’t have Bluetooth or Wi-Fi

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Image credit: Xiaomi

For those who are unfamiliar, Xiaomi is not all about electronics. If you visit their Mi Stores, you’ll see a variety of products from phones and TVs to rice cookers and backpacks. Adding to the plethora of products under the umbrella of Xiaomi is the Mi Men’s Sports Shoes 2.

Xiaomi’s venture into footwear is not new; they released a few smart shoes already in China and select markets. This newest one is available in India on the company’s crowdfunding platform.

The shoes are currently priced at INR 2,499 or roughly US$ 35 during the funding period. It’ll go up to INR 2,999 or US$ 42 once they go sale, so you might want to pitch in before it starts shipping in March.

Image credit: Xiaomi

You might be thinking what kind of shoes Xiaomi is offering here. As listed on the crowdfunding page, the Mi Men’s Sports Shoes 2 (quite a long name) has a “5-in-1 Uni-Moulding Technology” which combines five different materials to minimize wear damage. It also has a “10-fishbone structure” for improved balance while offering arch support.

It doesn’t have any batteries or Bluetooth like previous Xiaomi smart shoes, so this is one of the Xiaomi products you can throw in the washer for easy cleaning.

Like Xiaomi’s phones, the available colors are limited to blue, black, and dark gray. If you want your own, we highly suggest signing up and ordering immediately here.

SEE ALSO: Xiaomi’s AirDots Pro is the latest AirPods copycat

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