A massive slate of activities, events, and gatherings are lined up to celebrate the 30th anniversary of Pokémon.

In the Philippines, which has been one of the world renowned anime franchise’s consistently strong markets, a partnership has been forged between Pokémon and SM Supermalls for a pop-up experience that will serve as the flagship destination for local enthusiasts.

Dubbed the “Celebrate 30 years of Pokémon at SM Malls” campaign, the multi-month celebration will kick off at the SM Mall of Asia in Manila starting October 2026.

The cornerstone of this retail rollout is the Pokémon Center Pop-Up Store, a six-month installation packed with exclusive merchandise directly from the brand.

Pokémon RUN 30

Beyond retail, the milestone will bring an active, real-world dimension to the capital with Pokémon RUN 30: The Philippines Edition.

This interactive running event is likewise slated in early October at the Mall of Asia complex.

Participants will become active trainers as they run a themed 5K course with filled with special interactive challenges.

Runners can test their spirit at designated Pokémon Gym obstacle points, rehydrate at designated Pokémon Centers, and collect unique stamps to complete real-world Pokédex search sheets.

Moreover, the venue will also host a free-entry public Festival Zone. This area will be complete with live Pikachu parades, meet-and-greets, and specialized gaming experience areas.

PokéXciting campaign

The extensive rollout is part of a broader, coordinated “PokéXciting!” campaign stretching across major target markets in the Asian region to bridge the gap between legacy and newer generational platforms. To supplement the global anniversary rollout,

The Pokémon Company has additionally aligned its sports entertainment footprints with major international institutions.

Back in Japan, Pokémon has established a sweeping partnership with Japan’s professional football league, the J.League.

All 60 professional football clubs across the league’s three tiers have officially been assigned a specific partner Pokémon. These are tailored to reflect each team’s regional mascots or club identities.

Fans attending home matches throughout the campaign will receive exclusive merchandise on match days.

This includes one million limited-edition reusable eco bags that showcase Pikachu alongside their home club’s specific partner pocket monster.

Back in CES earlier this year, Honor unveiled the oddly shaped Robot Phone. A unique concept of a smartphone melded with an action camera, the Robot Phone teased a launch date for the third quarter of this year. Well, we’re in the third quarter now, and a new leak has teased that the one-of-a-kind phone is launching in August.

According to Chinese leaker Digital Chat Station (via GizmoChina), Honor has narrowed down August as the launch date of its new smartphone. To be clear, the leaker did not clarify whether this is a global launch or just the regional one.

It should still be an exciting time for a launch, though. The lovechild between a smartphone and an action camera comes just in time for the era of the DJI Osmo Pocket 4 and the Insta360 Luna. A hybrid device scratches both itches.

Honor isn’t shy about showcasing the capabilities of the Robot Phone. Only recently, the Chinese brand showed off the first professional video shot using the new phone.

When it comes to hardware, the Robot Phone touts a 200-megapixel main camera attached to a stabilized gimbal system. If not in use, the camera folds into the device. Super Steady Video keeps the camera steady when taking shots while moving. Meanwhile, AI Object Tracking follows subjects seamlessly, making it a great tool for shooting videos in the field.

SEE ALSO: HONOR Robot Phone to launch in Q3 2026

Earlier today, Samsung officially announced the date of its next Unpacked event. The South Korean brand isn’t the only one to tease its future. It’s that time of the year when the invites keep coming in. Also today, Google has announced its own upcoming Pixel event set for August 12.

It is around this time when the big brands announce the debuts of their respective flagships. Apple, Google, and Samsung all hold their events in this quarter. And it’s looking like it’s going to be one per month, assuming that Apple will hold its event in September.

Google has announced that the next Pixel event will be held in New York on August 12.

Though the invite doesn’t specifically name the series, the Pixel 11 lineup will likely debut during this event. Right now, we don’t know much about the flagship series. Unlike previous years, Google today isn’t a leaky boat, showing off its unannounced devices left and right. That said, it’s still over a month away, so there’s still time for the brand to let loose some of its secrets.

Google does have stiff competition this year, though. Samsung, as has been teased relentlessly, will likely showcase its very first wide foldable. Apple, on the other hand, is rumored to launch its first entry into the foldable market. The poster boy for Android needs a strong outing to compete with its third-quarter contemporaries.

SEE ALSO: Google launches the Pixel 10a