If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.

Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.

Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.

Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.

SEE ALSO: iPhone 17 is the best-selling phone of 2026 so far

Is this the most varied that an iPhone lineup has ever been? With an iPhone Fold supposedly coming out later this year, the current lineup includes a base model, two Pro models, an ultra-thin Air model, and the affordable 17e. There’s now an iPhone for everyone. According to a new report, next year won’t be any different. Apple is reportedly launching the iPhone Air 2 early next year.

Among all the current models in the lineup, the iPhone Air does seem like the oddest of the bunch. Whereas the other models already have established niches, the Air is positioned simply as a thinner iPhone, riding on the short-lived ultra-thin phone trend. In fact, recent reports suggest that the Air isn’t as popular as its contemporaries.

Apparently, Apple doesn’t see it that way. According to Bloomberg, the brand is still surging forward with an iPhone Air 2. The upcoming version might even add a second camera and an improved processor.

Despite reports that it isn’t that popular, Apple might still believe in the model’s future. At this point, they should; Apple has always had a problem with the base model’s partner. Years of flip-flopping around what it should be, Apple wants to stay a little bit longer on the Air.

SEE ALSO: Apple has essentially confirmed the launch of the iPhone Fold

The traditional way of watching a football match is a wide view of the pitch. Given how quick action can get, this is still the quintessential way to watch the sport. But what if you can watch from a different angle? This World Cup season, Lenovo introduced Referee View, an AI-powered feed that brings the action right to your screen.

As the name suggests, the new view will take you to the point of view of a referee during a match. Since referees have the best view of the action, your World Cup experience won’t get as immersive as this.

Plus, with Referee View AI Stabilizer, the view reduces jitter by up to 50 percent so the image stays steady even while on the move. Lenovo says that it even caught goal from Mexico’s Julian Quinones, the very first goal of the World Cup this year.

With Lenovo as the technology partner of the FIFA World Cup 2026, fans can get in the action with every match using Referee View.

SEE ALSO: Lenovo launches global campaign with David Beckham