Lifestyle

What being a Superbod looks like in 2026

Century Tuna is finally turning fitness into a community movement.

Published

June 21, 2026

MJ Jucutan

For the longest time, the Century Tuna Superbod competition felt like something I admired from afar. As someone who spends weekends chasing finish lines, logging kilometers on Strava, and squeezing training sessions between deadlines, I always associated Superbod with fitness models, perfectly sculpted physiques, and the bright lights of a competition stage.

That perception is changing. Standing at the recent Superbod Life community run, surrounded by runners, walkers, gym-goers, and people simply trying to become healthier versions of themselves, it became clear that Century Tuna is redefining what it means to be a “Superbod” in 2026.

The focus is no longer solely on how you look. It’s about how you move and how you fuel your body. More than anything, it’s about how you show up for yourself every day.

Fitness is becoming more connected

Over the years, I’ve noticed how much fitness has become intertwined with technology, both as an athlete and as someone who covers tech for a living.

Training used to mean showing up and hoping for the best. Now most of us track our runs, monitor our recovery, analyze our workouts, and share milestones online. Fitness has become more connected, more measurable, and surprisingly more social.

Century Tuna’s recent Superbod Era Strava Challenge tapped directly into that reality. More than 58,000 Filipinos joined, turning individual workouts into a shared movement. Whether you were chasing a race goal or simply trying to hit your daily step count, everyone found a place in the challenge.

I rely on Strava myself to stay accountable, so I understand the appeal. Seeing progress on a screen sounds simple, yet it often becomes the extra push that gets you out the door for one more run.

A community beyond the competition stage

What stood out to me most is that Century Tuna is building something that extends beyond a single competition season.

The newly launched Superbod Life Community on Facebook creates a space where fitness feels more approachable. Instead of focusing solely on transformations and trophies, the community centers on three pillars: Move Super, Fuel Super, and Live Super.

Move Super encourages members to stay active through expert-led discussions and accessible workout routines. Fuel Super focuses on practical nutrition tips and healthier eating habits that fit into real schedules. Live Super highlights the importance of sustainability, recovery, and building habits that last.

As athletes, we know consistency is the hardest part of any fitness journey. Motivation comes and goes. Community is what keeps many people moving.

The first Superbod Life community run, held in partnership with Megaworld and led by brand ambassadors Atasha Muhlach and Emilio Daez, made that clear. What started as conversations and shared progress updates online became real-world connections on the road.

Fitness can feel intimidating. Seeing people of different ages, backgrounds, and fitness levels show up together was a reminder that wellness doesn’t belong to a select few.

Fueling the lifestyle

If there’s one challenge I constantly face, it’s finding enough time. Between covering events, producing content, attending meetings, and training for races, meal preparation rarely goes according to plan.

That’s where convenience becomes important. Century Tuna recently introduced the Super Bowl, a ready-to-eat tuna and rice meal designed for people who are always on the move.

Packed with protein, Vitamin B3, and Omega-3 DHA, it offers a quick option for days when cooking isn’t realistic and skipping meals isn’t an option. At PhP 29 per can, it’s an easy add to a packed schedule.

I’ve eaten countless post-run meals in cars, airports, press rooms, and race venues, so I get why products like this exist. The goal isn’t perfection. The goal is making better choices easier to sustain.

How to join the community

If this resonates, you don’t need a stage to start. The Superbod Life Community lives on Facebook, where members trade workout tips and keep each other accountable. You can find it at facebook.com/groups/superbod.life.

For those still chasing the stage, the on-ground casting call for Superbods 2026 happens at Space at One Ayala, Makati City, on June 27 to 28, from 9 AM to 5 PM. Pre-registration is open at bit.ly/2026-superbods-pre-registration, in case you’d rather skip the line.

The Superbod era looks different now

The biggest takeaway from all of this is that the Superbod journey is no longer reserved for people chasing a title. It can start with a morning walk, a first 5K, a healthier lunch, or simply deciding to move more than you did yesterday.

Technology is making fitness more accessible. Communities are making it more welcoming. Brands like Century Tuna are recognizing that wellness isn’t a destination reserved for a few. It’s a lifestyle more people can participate in.

Perhaps that’s what being a Superbod means today. Not standing under stage lights. Sometimes, it’s showing up for yourself, one workout and one healthy choice at a time.

Automotive

The Kia EV3 brings gallery-worthy design in a compact electric form

The 2025 World Car of the Year turns daily driving into functional art.

Published

September 22, 2026

MJ Jucutan

The all-new Kia EV3 officially debuted against the architectural backdrop of the Ayala Museum.

Named the 2025 World Car of the Year, the compact electric SUV redefines daily driving as functional art. It also holds prestigious Red Dot “Best of the Best” and iF Design awards.

Sculpted like a modern piece of design

The EV3 shares the forward-thinking design philosophy of the acclaimed EV5 and EV9.

Its exterior features an evolved Digital Tiger Face paired with signature LED lighting. Sculpted geometric surfaces and flush door handles maintain a smooth silhouette.

A tailored rear spoiler, roof rails, and 17-inch alloy wheels complete the profile. The result looks composed and elegant, especially when parked outside a contemporary gallery.

Beneath its sculpted skin lies instant, whisper-quiet electric power. A front-mounted motor generates 204 PS and 283 Nm of torque.

A 58.3 kWh battery delivers up to 511 kilometers of range on a single charge (NEDC). Replenishing energy fits seamlessly into a busy lifestyle.

Standard 11 kW AC charging goes from 10 to 80 percent in roughly 5 hours and 20 minutes. Meanwhile, 350 kW DC Fast Charging restores the same charge in just 29 minutes.

A digital sanctuary, literally

Inside, the cabin opens into a clean, modern sanctuary.

A striking 30-inch Triple Panoramic Display centers the dashboard. It unifies the instrument cluster, climate settings, and infotainment beneath one sweeping glass surface.

Leather upholstery and an eight-way power driver’s seat prioritize comfort, and the power lumbar support ensures relaxed driving on longer journeys.

There’s also a sliding central console tray that creates an adaptable workspace on the go. On another note, connectivity remains effortless throughout the interior space. The system supports wireless Apple CarPlay and Android Auto.

Additionally, dual wireless charging pads, five USB-C ports, and six speakers keep devices powered and entertained. For weekend getaways, 60:40 split-folding rear seats easily expand cargo capacity.

Intuitive safety

Intelligent peace of mind comes standard through the Kia DriveWise suite.

Active features include Advanced Smart Cruise Control and Forward Collision Avoidance with Autonomous Emergency Braking.

Lane Keeping Assist, Lane Following Assist, Blindspot Safety Warning, and Rear Cross Traffic Safety assist at every turn.

Seven airbags protect the front, side, and curtain areas. Electronic Stability Control, Hill-Start Assist, parking sensors, and a rear-view camera complete the protective core.

Price, availability

The Kia EV3 starts at PhP 1,898,000, inclusive of a home wall charger. An introductory offer reduces the price to PhP 1,868,000, saving early buyers PhP 30,000. Reservations also include five years of free Preventive Maintenance Service.

Kia provides a five-year or 160,000-kilometer vehicle warranty. The high-voltage battery carries an eight-year or 160,000-kilometer warranty.

The EV3 comes in seven curated exterior colors. Options include Aventurine Green, Snow White Pearl, Aurora Black, Terra Cotta, Frost Blue, Shale Grey, and Ivory Silver.

Accessories

Manila turns up the volume at COVE

Sony Philippines launched its ULT TOWER lineup at Beyond the Beat, with SB19 joining the ULT Squad.

Published

September 21, 2026

MJ Jucutan

Sound and style shared the floor at COVE Manila in Okada Manila. Sony Philippines opened its doors for Beyond the Beat: The Next-Level ULT POWER SOUND Experience.

The event marked the company’s biggest ULT POWER SOUND launch in the country, and Sony paced the program like an exclusive night out.

Stacked ULT Towers filled the space. Guests styled themselves with designer pieces from Alser Lumawag, and SB19 closed the evening as the newest Sony ULT Squad members.

MySony members from every tier joined industry guests while the new ULT TOWER lineup set the tempo.

The towers take center stage

Shuhei Sugihara, Sony Philippines’ President and Managing Director, opened the program.

Product Marketing Specialist Keira Ambubuyog then introduced the newest additions to the lineup.

Arbie Bandiling of Personal Audio Systems unveiled the latest ULT Squad video. The clip introduced the artists and personalities fronting the campaign.

The lineup features the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX. The new series pairs large circular woofers and high-capacity cabinets with ULT DUCT technology.

This design delivers stronger low-frequency bass than earlier models. The ULT TOWER MAX leads the series, described as Sony’s most powerful bass speaker yet.

On another note, Sony pitches the ULT TOWER 7 as stage-worthy sound in a portable frame. Meanwhile, the compact ULT TOWER 5 targets smaller gatherings and features karaoke and DJ capabilities.

Experiential zones bring the sound to life

Guests explored the lineup across several interactive event zones. Step into the Beat paired an arcade-inspired setup with stacked ULT Towers and a dance pad. ULT Selfie Club handled photo ops.

Nearby, ULT Cover Star let guests style ULT Field speakers alongside designer pieces from Alser Lumawag. Here, the speakers served as chic fashion accessories.

The Bass District gave VIPs and influencers a private, nightlife-inspired lounge. Karaoke Lounges invited everyone else to grab a mic and test the party-ready towers firsthand.

The ULT Squad shows up

Fashion influencer and ULT Squad member Angelique Manto-Guison hosted the night.

A-Team opened the show with a high-energy routine before Carlos Serrano III took the stage. David Guison and Jacqueline Jala walked the stage with ULT Models in elevated fashion, and Jeremy G followed with a dynamic musical performance.

KAIA brought a youthful pop sound, while Maki delivered a set in his signature style.

SB19 closed the night, making their debut as the newest Sony ULT Squad members. Sony pairs its sound technology with the group’s influence in Filipino music. This collaboration positions the Squad as a platform for artists shaping contemporary music culture.

The ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 are now available at Sony Centres and authorized dealers nationwide.

Lifestyle

Nike’s Alphafly 4 is built for the part of the marathon ~that actually hurts~

Made to protect your stride when fatigue sets in.

Published

September 18, 2026

MJ Jucutan

Every marathoner knows the exact moment the race truly begins.

It’s not at the starting line amidst the early morning excitement, but around the 32-kilometer mark, when your legs begin to feel heavy and your form starts to fall apart.

Nike designed its latest marathon racer specifically for that critical window. The Alphafly 4 shifts the focus away from chasing sheer top-end speed, targeting instead the physical breakdown that happens late in a long run.

By studying how fatigue alters a runner’s mechanics over time, Nike rebuilt its flagship distance shoe to help athletes maintain their stride when energy starts to dip.

Holding the line when fatigue sets in

On the road, the shoe operates as a complete, unified system designed to protect your stride.

A redesigned Atomknit upper wraps the foot with breathable support, using targeted midfoot cables and an integrated heel unit to keep your fit secure without adding unnecessary weight or friction over long distances.

Underfoot, the new ZoomX LT foam layer works alongside Nike’s contoured carbon-fiber Flyplate. The lighter foam returns maximum energy with every footfall, while the plate smooths out your rolling motion.

Together with dual forefoot Air Zoom units and a durable Fast Shot outsole, the setup keeps your cadence consistent and your legs feeling fresh well into the back half of the race.

As Emily Farina from the Nike Sport Research Lab notes, their goal was to help runners stay confident, balanced, and capable from the start line all the way to the finish.

Built on the miles that came before

That focus on real-world endurance stems directly from athlete testing.

Nike developed the shoe using feedback from its Project Dreamweaver initiative and extensive trials with women distance runners, prioritizing stability and comfort alongside high performance.

The lineage carries significant weight. The Alphafly family has grounded some of distance running’s greatest moments, from historic sub-two-hour efforts to major course records.

With the Alphafly 4, that legacy translates directly into everyday marathon training, helping athletes hold their target pace just a little bit longer. Marathoners won’t have to wait long to feel the difference on race day.

The Nike Alphafly 4 drops in an early, limited release on September 17 at nike.com, followed by a wider global release on October 29 online and at select retail stores.