News

Dreame enters smartphones with AURORA debut

Modular imaging, AI-native OS, and luxury design lead new “perception-first” push

Published

May 4, 2026

Her

Graphics by Vincenz Lee | GadgetMatch

Dreame has officially stepped into the smartphone space with the debut of its AURORA lineup in Silicon Valley, positioning itself beyond appliances and into next-generation intelligent devices.

Unveiled on April 29, the new AURORA brand introduces what Dreame calls three core breakthroughs: imaging, communication, and an AI-native operating system — all built around a “human-centric” approach to technology.

A new take on smartphones

At launch, Dreame showcased three key directions under the AURORA lineup.

Leading the charge is the AURORA NEX, a modular imaging flagship designed to unlock more advanced, flexible photography setups. The idea is to move beyond typical camera upgrades and give users more control over how they capture content.

Alongside it is the AURORA LUX, a luxury-focused series that leans into premium materials and craftsmanship. Dreame positions this as “heirloom-grade” tech — less gadget, more statement piece.

Completing the lineup is a new flagship range aimed at balancing performance, design, and everyday usability for high-end users.

Moving past spec wars

Dreame isn’t framing this as another specs race. Instead, it’s calling this shift a “perception revolution.”

The pitch is simple:

Better imaging should feel like creating, not just capturing
Connectivity should be stable and seamless everywhere
AI should be invisible but proactive, not something users have to manage

To get there, Dreame says it’s addressing familiar industry pain points — from camera hardware stacking to inconsistent signal performance and surface-level AI features.

Its solution is a full-stack approach:

A dedicated imaging system built with input from professional photographers
A “full-time signal” communication system for more stable connectivity
An AI-native OS designed to flip the model from users adapting to devices → devices adapting to users

From tools to partners

The bigger ambition here is clear. Dreame wants devices to evolve from passive tools into what it calls “proactive service partners.”

That means:

Devices anticipate needs
AI operates in the background
Hardware and software feel like a single system

It’s a familiar direction across the industry, but Dreame is betting on tighter integration and a stronger design identity to stand out.

A broader ecosystem play

The AURORA launch also signals something bigger: Dreame is expanding fast beyond its roots in home and personal care tech.

From hair tools to now smartphones, the company is building toward a full ecosystem anchored on AI and connected experiences.

DREAME AURORA unveils its ultra-premium smartphone collection. (PRNewsfoto/DREAME AURORA)

Whether that vision lands will depend on execution — especially in a category as competitive as smartphones.

For now, AURORA marks Dreame’s most ambitious move yet, and a clear statement that it wants to compete not just on devices, but on how those devices fit into everyday life.

Related Topics:AURORA AURORA LUX AURORA NEX

News

Budget smartphone realme C100 Series launches

Long battery life, ruggedness, more

Published

June 18, 2026

GadgetMatch

The realme C100 Series, the brand’s latest rugged essential smartphone in the budget segment, has officially launched in the Philippines.

The series introduces up to an 8,000mAh Titan Battery on the realme C100 model, as well as IP69 Pro certification.

This means the handset has IP66, IP68, IP69, and IP69K dust and water resistance ratings to handle high-pressure water exposure and submersion for up to six meters and 30 minutes.

The C100 also supports 45W SUPERVOOC charging for quick battery top-ups. It even has a 10W reverse charging support to power other small devices.

On the other hand, the realme C100i comes with a 7,000mAh Titan Battery to likewise power all-day use. This model supports a steady 15W charging and 6W reverse charging. It is also rated IP64 for dust and water resistance.

In addition, both models support Rain Touch Mode, making the 6.8-inch 120Hz display optimized for touches even when it is wet. This panel also comes with ArmorShell Glass protection.

Powering the C100 is the MediaTek Helio G92 Max processor while the C100i has as Unisoc T7250 processor. The devices run on realme UI 7.0 (Android 16).

Price, availability

In the Philippines, the realme C100 Series comes in various storage configurations:

C100i (4GB+64GB): PhP 6,313 (SRP: PhP 8,999)
C100i (4GB+128GB): PhP 7,379 (SRP: PhP 11,999)
C100i (4GB+256GB): PhP 8,199 (SRP: PhP 13,999)
C100 (4GB+256GB): PhP 11,195 (SRP: PhP 16,999)
C100 (8GB+256GB): PhP 14,000 (SRP: PhP 19,999)

Limited-time launch offers are available through Lazada, Shopee, and TikTok from June 18 to June 30.

The phones are also available at realme concept stores, kiosks, and partner retailers nationwide. Potential freebies include a TechLife Smart band, extended warranty and screen damage protection, privilege card, or additional cash discount.

News

Did Tim Cook just confirm that iPhone prices are going up?

Once again, it might be because of the RAM crisis.

Published

June 18, 2026

Luigi Leonardo

If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.

Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.

Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.

Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.

News

Apple might launch an iPhone Air 2 next year

This is despite the iPhone Air’s reportedly low demand.

Published

June 18, 2026

Luigi Leonardo

Is this the most varied that an iPhone lineup has ever been? With an iPhone Fold supposedly coming out later this year, the current lineup includes a base model, two Pro models, an ultra-thin Air model, and the affordable 17e. There’s now an iPhone for everyone. According to a new report, next year won’t be any different. Apple is reportedly launching the iPhone Air 2 early next year.

Among all the current models in the lineup, the iPhone Air does seem like the oddest of the bunch. Whereas the other models already have established niches, the Air is positioned simply as a thinner iPhone, riding on the short-lived ultra-thin phone trend. In fact, recent reports suggest that the Air isn’t as popular as its contemporaries.

Apparently, Apple doesn’t see it that way. According to Bloomberg, the brand is still surging forward with an iPhone Air 2. The upcoming version might even add a second camera and an improved processor.

Despite reports that it isn’t that popular, Apple might still believe in the model’s future. At this point, they should; Apple has always had a problem with the base model’s partner. Years of flip-flopping around what it should be, Apple wants to stay a little bit longer on the Air.