Her GadgetMatch

Empowering and inspiring the future of women in tech

Let’s get to know Elen Tady of HP Philippines

Published

May 30, 2023

Carolyn Ramoran Hamilton | Almost Diplomatic

In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.

A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.

Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.

Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).

A supportive environment for women in tech

While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.

Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.

Elen at the recently concluded HP Amplified Product Solutions and Showcase (March 2023).

“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”

Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

GadgetMatch - HP - Elen Tady - Women in Tech Feature

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).

“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.

Celebrating women all-year-round

Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.

GadgetMatch - HP - Elen Tady - Women in Tech Feature -Elen Tady in one of her trips abroad (1)

Apart from work, Elen also loves to travel.This is her in one of her trips to Osaka, Japan.

Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.

Related Topics:Elen Tady Hewlett Packard HP Women in Tech

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TECNO and Angélica Dass team up for a global portrait project

Dass aims to photograph 100 people across five countries using the TECNO CAMON 50 Ultra

Published

July 8, 2026

Vincenz

TECNO has partnered with Brazilian photographer Angélica Dass in launching “100 Portraits of Becoming.”

It is a two-year global initiative that explores identity, representation, and how AI sees people.

The project officially kicked off in Nairobi, Kenya — where Dass began photographing participants using the latest TECNO CAMON 50 Ultra.

Who’s Angélica Dass?

Angélica Dass is best known for exploring identity and self-expression through portrait photography.

Her award-winning “Humanæ” project challenged conventional ideas of race and skin color by highlighting the diversity of human skin tones.

ICYMI, Dass and her project gained much recognition from:

TED
World Economic Forum
UNESCO
American Museum of Natural History
Vogue
National Geographic

Portraits beyond appearances

With this portrait project, Dass teams up with TECNO to photograph 100 people across five countries.

Rather than simply documenting faces, 100 Portraits of Becoming aims to tell the stories behind each participant. Every portrait is paired with a personal narrative about growth, identity, and life experiences. Creating what TECNO calls a “Living Archive.”

Participants are photographed in natural light, without filters, and while wearing clothing of their own choice to better reflect their authentic selves.

The collaboration also explores how AI can go beyond simply recognizing faces. Asking instead how technology can better reflect the complexity of human identity and give people more control over how they choose to be seen.

Powered by TECNO’s Universal Tone imaging

All portraits are shot using the TECNO CAMON 50 Ultra, which features the company’s Universal Tone imaging technology.

Introduced in 2023, Universal Tone is designed to improve how smartphone cameras capture different skin tones. According to TECNO, the system is built on a database covering hundreds of skin tone samples, allowing photos to produce more natural and accurate results across a wider range of complexions.

The company says the technology aligns with the project’s goal of promoting more authentic and inclusive representation in photography, especially as AI-powered imaging becomes increasingly common nowadays.

From Kenya to the world

As previously mentioned, Kenya serves as the project’s first stop. With TECNO citing the country’s growing technology ecosystem and young population as reasons for beginning there.

Over the next two years, the initiative will travel to the Philippines, Saudi Arabia, Türkiye, and Brazil. The first collection of portraits and stories expected to go live online in August.

As of writing, TECNO is currently accepting participants from the Philippines where Dass is expected to take part from August 16 until August 22, 2026.

Through 100 Portraits of Becoming, TECNO hopes to spark conversations around identity, diversity, and how technology can better reflect the people it captures—not just visually, but through their stories as well.

Her GadgetMatch

Dyson’s viral portable fan arrives in the Philippines

Published

June 23, 2026

Carolyn Ramoran Hamilton | Almost Diplomatic

If there is one Dyson launch that has generated unusual levels of anticipation this year, it is the Dyson HushJet Mini Portable Fan.

The compact cooling device quickly gained a following after its international release, reportedly selling out within a day in several markets. Now, just in time for the hottest and most humid months of the year (no thanks to climate change), it is finally arriving in the Philippines.

With temperatures continuing to climb, the timing feels almost inevitable. Lightweight and designed for use on the move, the HushJet™ Mini brings Dyson’s airflow technology into a portable format that fits easily into everyday life—whether commuting through the city, attending outdoor events, traveling, or spending long days under the sun.

Its appeal extends beyond functionality. Finished in Dyson’s Stone/Blush colorway, the device combines cooling performance with a sleek aesthetic that feels at home alongside the accessories people already carry daily.

The new Dyson HushJet Mini is your new companion against heat and humidity.

The launch also marks one of the most accessible entry points into the Dyson ecosystem. Priced at PhP6,499, the HushJet Mini offers consumers a practical way to experience the brand’s engineering and design in a product built for everyday use.

Given the strong demand seen overseas, interest is expected to be high when the fan officially launches in the Philippines.

Where, when, and how to get your own Dyson HushJet

The Dyson HushJet Mini Portable Fan in Stone/Blush will be available beginning June 25, 2026 at 3 p.m. at participating Dyson stores, including Mall of Asia, Podium, Greenbelt 5, and One Bonifacio High Street.

For those hoping to get their hands on one, it may be worth keeping a close eye on Dyson Philippines’ official social media channels and Dyson.ph. If international demand is any indication, this could be one of the season’s most sought-after releases.

Her GadgetMatch

Dyson is making it very easy to upgrade everything this May

Published

May 11, 2026

Carolyn Ramoran Hamilton | Almost Diplomatic

From a three-day takeover at SM Megamall to an exclusive Super Brand Day on Lazada, the brand is bringing its best deals and newest launches together in one compelling window.
If you’ve been quietly adding Dyson products to your wishlist and waiting for the right moment, May is making a rather strong case for itself.

The brand has two major events lined up in quick succession — a one-day sale on Lazada on May 11, followed by a three-day immersive experience at SM Megamall from May 15 to 17 — and together, they cover just about every reason you’d want to upgrade your home or beauty routine.

First stop: Lazada’s Super Brand Day, May 11

Kicking things off is Dyson’s Super Brand Day on Lazada, a one-day event that brings the brand’s most recognisable products together with vouchers worth up to ₱5,000 off, free shipping, and installment options of up to six months.

The floor care lineup leads with some of the sharpest discounts of the sale. The Dyson V8 Slim Fluffy moves from PhP28,900 to PhP19,230 after discounts, while the Dyson WashG1 sees the biggest drop of the day — from PhP45,900 down to PhP31,130, unlocking PhP14,770 in savings on the wet floor cleaner that makes a compelling case against the mop-and-bucket. For those who want both, the wet-and-dry pairing suddenly becomes a very reasonable investment.
Environmental control gets a moment too. The Dyson Cool AM07 tower fan drops from PhP29,500 toPhP20,240 — a saving of up to PhP9,260, and a timely one given the country’s reliably unrelenting heat.

With Mother’s Day arriving on May 11 itself, the hair care lineup feels particularly well-timed. The Dyson Supersonic HD15 in Nickel Copper lands at PhP19,930 from PhP29,900, while the Dyson Airwrap i.d. in Ceramic Patina drops to PhP27,782 from PhP36,900 — the kind of gift that feels equal parts indulgent and practical. The Dyson Airstrait in Ceramic Pink and the Dyson Corrale round out the lineup at PhP26,120 and PhP25,320 respectively.

The full sale is available via the official Dyson LazMall flagship, where vouchers can be accessed ahead of checkout at Dyson’s online storeDyson’s online store.

Then: the Trade to Upgrade experience at SM Megamall, May 15 to 17

For those who prefer to experience the technology in person — or have an old machine they’ve been meaning to do something about — Dyson is transforming the Mega Fashion Hall of SM Megamall into a three-day hub of live demonstrations, expert sessions, and exclusive deals.

The centrepiece is the Trade to Upgrade program, which lets guests bring in their old machines — any brand, working or not — and trade them in for exclusive discounts on Dyson products. It’s a rare opportunity to finally make that long-overdue switch without the full sticker shock.

Each day of the event has its own focus. Day 1 opens with the launch of the Dyson Spot+Scrub Ai, an intelligent floor care innovation with real-time stain detection and precision cleaning capabilities. Dyson Experts will be on hand for live demos throughout the day.

Day 2 shifts to beauty, with the Dyson Supersonic Travel taking centre stage — a smaller, lighter version of the iconic hair dryer that delivers the same performance in a more portable form. Celebrity hairstylists will be running live styling sessions for those curious about what the machine can do.

Day 3 brings a limited-edition drop: the Ceramic Apricot colorway across Dyson’s styling range, alongside masterclasses and guest appearances from top local stylists. Those ready to invest in a full beauty upgrade will also find the Dyson Airwrap i.d. in Ceramic Patina available at up to 30% off through the Trade to Upgrade program — making it one of the more compelling deals of the entire event.

Catch the full experience at the Mega Fashion Hall, SM Megamall, from May 15 to 17, 2026.