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Empowering and inspiring the future of women in tech

Let’s get to know Elen Tady of HP Philippines

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In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.

A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.

Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.

Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).

A supportive environment for women in tech

While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.

Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.

Elen at the recently concluded HP Amplified Product Solutions and Showcase (March 2023).

“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”

Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

GadgetMatch - HP - Elen Tady - Women in Tech Feature

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).

“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.

Celebrating women all-year-round

Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.

GadgetMatch - HP - Elen Tady - Women in Tech Feature -Elen Tady in one of her trips abroad (1)

Apart from work, Elen also loves to travel.This is her in one of her trips to Osaka, Japan.

Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.

Her GadgetMatch

Dyson’s latest bundle is the power couple your floors have been waiting for

The answer to the wet-and-dry cleaning problem most of us have quietly accepted as just ‘life’

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There’s a particular kind of domestic frustration that doesn’t get talked about enough: the moment you finish vacuuming, look down at your gleaming hard floors, and realize they still need mopping. Two tools. Two routines. One slightly deflated sense of accomplishment. Dyson, apparently, has been paying attention.

For a limited time, the brand is bundling two of its machines into a single, rather attractive package — the Dyson WashG1™ wet floor cleaner and the Dyson V8™ Slim cordless vacuum — positioning them as the complete answer to the wet-and-dry cleaning problem most of us have quietly accepted as just life.

Meet the pair

The WashG1™ is Dyson’s take on the wet floor cleaner, designed to wash hard floors in one streamlined pass rather than the traditional drag-and-splash method that mostly moves grime from one end of the room to the other. No buckets, no wringing, no staring at a suspiciously grey mop head and wondering when exactly it stopped being useful. It’s the kind of appliance that quietly earns its counter space — and then some.

Compact, cordless, and deceptively powerful: the V8™ Slim for when the mess is small but your standards aren’t.

The V8™ Slim, meanwhile, is the lighter, nimbler sibling of Dyson’s cordless line. Useful for the crumbs under the dining chair, the dust gathering behind the shelves, and every other small, daily chaos that a full-sized vacuum feels excessive for. Cordless and compact, it’s the machine you’ll actually pick up instead of sighing and walking past the mess.

Together, they cover the full floor care spectrum: the V8™ Slim handles the dry sweep, the WashG1™ follows with the wash. It’s a logical pairing, honestly — the kind that makes you wonder why you’ve been doing it any other way.

Why this Dyson combination matters

Hard floors, for all their aesthetic appeal, are unforgiving surfaces. Dust settles visibly. Spills linger. And vacuuming alone, as satisfying as the process can be, doesn’t quite address the layer of grime that accumulates on high-traffic areas over time. A wet cleaner handles what a vacuum can’t, and vice versa — which is precisely why owning both, rather than cycling through them separately across different shopping occasions, makes a certain kind of sense.

There’s also something to be said for the ease of a dedicated routine. When both machines live in the same home, cleaning stops being a production and starts being a rhythm — a quick pass with the V8™ Slim in the morning, a proper wash with the WashG1™ when the floors need it. Less deliberation, more just getting it done.

The numbers

Originally priced at PhP 74,800 for both, the bundle is currently available at PhP 45,900 — a saving of PhP 28,900. The mechanic is straightforward: purchase the WashG1™ and the V8™ Slim comes with it.

The promo runs from April 16 to 30, 2026, available at Dyson Stores nationwide. For those who’ve been watching these two machines from a careful distance, the window is narrow — but the value proposition is hard to argue with.

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BINI, KATSEYE among top worldwide Google Searches ahead of Coachella

Coachella to kick off this weekend

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Graphics by Vincenz Lee | GadgetMatch

BINI and KATSEYE topped recent Google Search trends ahead of their Coachella performances this month.

It’s clear that Coachella attendees are curious about the popular Philippine pop girl group, as well as the Los Angeles-based global girl group.

That’s aside from dedicated BLOOMs who are eager to see Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena take part in the legendary California music festival on Friday, April 10.

According to Google Trends data, global searches for the term “BINI Coachella” hit a perfect
score of 100 on April 8.

This indicates that the search term briefly became the highest-ranking search trend.

Meanwhile, “KATSEYE Coachella” scored 98 on April 7 on Google Trends, followed by a perfect 100 on April 8.

The timing of KATSEYE’s new single, “PINKY UP” couldn’t have been better as it dropped just a day before their Sahara stage set.

At the same time, the Filipino octet has also released “Blush” as their new comeback song — just hours ahead of KATSEYE.

As such, EYEKONS have also been scouring the interwebs for the global girl group.

And as these are worldwide search data, the recent Google Search trends somewhat prove these artists are effectively breaking through the global mainstream, and introducing their respective cultures to the global stage.

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ITZY’s YUNA is Infinix’s first ever global brand ambassador

Infinix is in with YUNA in the scene

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Graphics by Vincenz Lee | GadgetMatch

Infinix is entering a new era — and the brand is bringing one of K-Pop’s most sought-after stars along the ride.

A first for Infinix

In line with the launch of the latest NOTE 60 series, Infinix has also named YUNA of ITZY as its very first Global Brand Ambassador. The company calls this a bold step forward for both innovation and style.

For the record, this is the first time Infinix has tapped a global ambassador — and the choice makes sense. YUNA is known for her confidence, vibrant energy, and unapologetic self-expression. These qualities align closely with Infinix’s “Joy Tech, Beyond Limits” philosophy.

In a statement, YUNA shared her excitement about the partnership. She said she’s looking forward to connecting with fans in a new way and creating meaningful stories together with the brand.

For Infinix, this collaboration is more than just a celebrity endorsement. It signals a shift in how the company wants to position itself globally — not just as a smartphone maker, but as a lifestyle tech brand for expressive, tech-savvy youth.

The more, the merrier

The partnership goes along the debut of the NOTE 60 Series, further fueling Infinix’s move toward a more premium smartphone experience.

Like YUNA, the NOTE 60 line also brings notable names in the table:

  • Powered by Snapdragon from Qualcomm
  • Design collaboration with Pininfarina
  • Audio tuned with JBL

It’s a clear attempt that Infinix wanted to elevate both performance and design by blending in flagship-level specs, more refined aesthetics, and immersive sound altogether.

Infinix says this launch also marks its expansion into more premium international markets.

With YUNA as the face of the brand, the company hopes to strengthen its appeal among younger users who want both powerful hardware and a device that matches their personality.

Rather than focusing purely on specs, Infinix is leaning into storytelling — highlighting how technology can spark creativity, joy, and individuality.

With the NOTE 60 Series and YUNA front and center, Infinix appears ready to redefine its brand identity on a global scale.

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