Cameras
Fujifilm Instax SQ10 review
In a time when cameras are getting smaller and every scene becomes a digital image at a tap on a smartphone screen, are prints still relevant?
Fujifilm’s Instax SQ10 aims to prove that they are. Following the wide success enjoyed by previous Instax models as the cutest niche product for print enthusiasts and go-to girlfriend gift of the past millennium, the brand tries its hand at a digital/analog camera hybrid.
The newest Instax is a serious-looking thing
Unlike the cutesy, colorful Instax cameras of the past, the SQ10 comes in a very serious black with a clean silver finish.
Everything is square including the film
This new film is being used for the first time on the SQ10. It’s bigger than Instax Mini’s prints but smaller than Instax Wide’s.
It’s a beautiful display of symmetry
Everything from the double shutters found on both sides of the camera, to the center flash, to buttons on the rear, are designed to be completely balanced. I must admit, although the camera packs more weight than I expected, it feels really good in my hands.
And of course, it prints on film!

The defining feature of any Instax camera: its analog film printing.
But now, there are choices
The unique thing about the SQ10 is that despite developing captured images on film, the camera itself is digital. Unlike Instax predecessors that were wholly mechanical, this particular model captures photographs the same way your smartphone does. Even without printing, your photos may be safely stored in a microSD card. This camera does not have Bluetooth capabilities and, consequently, you’d have to physically plug in the memory card to another device to copy or post the digital photos online. Not a problem, really, because a cuter post would be a photo of the printed Instax itself.
Additionally, this means that a simple switch will allow you to edit photos on this camera before printing — which includes filters, vignette, and exposure. It’s basically Instagram fun transferred to a camera for printing.
There’s a learning curve, though
There is an extra layer of navigating through the camera menu when you edit before printing. That, added to the unfamiliar way the buttons are arranged, can get a little confusing — especially if you’ve never used an Instax before. Unlike using Bluetooth photo printers and digital camera printers, this camera’s controls don’t feel as intuitive to digital natives used to tapping away on touchscreens.
Then, there’s the film which, as we 90s kids know, may be overexposed and ruined with one wrong move. I don’t expect young millennial SnapChatters to get this concept right off the bat, and honestly, it can get tricky. Even aware of film’s fickle nature, I managed to waste a couple of shots.
Once you get the hang of it though, it gets fairly easy and there’s nowhere to go but… out, to take more pictures!
Is this your GadgetMatch?
Get the Instax SQ10 if you’re a sentimental, nostalgic fool who likes preserving moments, all the while being a perfectionist when it comes to #feedgoals and photography. (I say fool in the most loving way.)
One big mistake when considering getting this camera is measuring it up against digital cameras in the market. Granted, it may be a digital camera, it’s still on a league of its own. The SQ10 is Fuji’s first attempt at a hybrid, and it seems like it’s going in a pretty good direction.
There’s one thing that stops me from getting this camera, however: the very steep price. Unlike the Instax cameras of the past, this particular model isn’t so friendly to your pockets. The SQ10 retails for a whopping US$ 280, and a pack of 10 film exposures will cost you US$ 17 in the US. In the Philippines, it’s priced at PhP 14,999 for the SQ10 and PhP 550 for a box of film. Indian pricing is at INR 22,999 for the SQ10 and INR 699 for film.
[irp posts=”17533″ name=”Polaroid Snap Touch Review: Print photos with a digital camera”]
Cameras
Sony launches FE 100-400mm F5.6-8 OSS telephoto zoom lens
Super telephoto zoom lens for hobbyists
Sony has launched the FE 100-400mm F5.6-8 OSS super telephoto zoom lens tailored for hobbyists and for a competitive price.
The compact and lightweight lens (approx. 654 grams) is meant for 35mm full-frame Alpha E-mount cameras, making it easy to carry to capture subjects that are difficult to appraoch.
This includes birds, sports scenes, and more. Landscape photography unique to super-telephoto lenses can also be enjoyed by making use of the compression effect. This makes the distance between nearby subjects and distant background elements appear closer together.
When used with a teleconverter, users can double the distance they can capture, with the lens supporting focal lengths of up to 800mm or up to 1,200m in APS-C mode.
With the latest optical design incorporating two ED glass elements and two aspherical elements, excellent image quality is achieved across the entire zoom range. These elements reduce chromatic and other aberrations for clear rendering.
Subject shooting can stand out as well in a natural and soft bokeh, with the lens’ 9-blade circular aperture. This makes the lens also ideal for close-up photography of flowers, insects, and other nearby objects.
In addition, the lens features a linear motor drive for fast, precise, and quiet AF performance to help capture moving objects. The lens also supports high-speed continuous shooting with AF/AE tracking at up to approximately 120 frames per second when used with the Alpha 9 III.
Built-in optical image stabilization also supports handheld shooting in the super-telephoto range, suppressing camera shake. Users can also utilize the camera body’s Active Mode image stabilization and coordinate image stabilization control.
In Singapore, the Sony FE 100-400mm F5.6-8 OSS will be available by the end of August for SG$ 1,099.
Accessories
OBSBOT’s Meet Flip is your next best pocketable 4K webcam
Fold the Flip for further protection
Several months ago, you might remember that OBSBOT revealed the Tiny 3 series of web cameras.
Six months after, they also unveil the all-new Meet Flip. From the name itself, it’s the company’s latest foldable 4K webcam that puts hardware privacy front and center.
Foldable and pocketable
Despite weighing just 37.7 grams, the Meet Flip aims to deliver premium webcam features for all types of users. Be it remote workers, professionals, or content creators.
Undoubtedly, the biggest highlight has got to be the webcam’s folding design. Not only it’s portable, it protects your privacy too.
Closing the device physically blocks the lens, giving users a visual confirmation that the camera is no longer active. When it’s time for a meeting, simply unfold it and it’s ready to go.
That lightweight body also features a built-in mounting clip that works with laptops, monitors, and tripods. Users can mount it in landscape, portrait, or even upside-down orientations depending on their setup.
Despite that absurd amount of lightweightness, the OBSBOT Meet Flip is still able to house a 1/2-inch Exmor RS stacked CMOS sensor with Quad Bayer technology. That’s something more commonly found among bigger and higher-end web cameras.
Other camera features include:
- 4K video recording / 30fps
- 1080p recording / up to 60fps
- HDR support for challenging lighting
- Phase Detection Autofocus (PDAF)
- 4x digital zoom
- f/1.8 aperture with ISO 100-6400 support for low-light environments
Beyond just video calls
The OBSBOT Meet Flip isn’t just packed with serious camera hardware, it’s seriously intelligent as well.
The Meet Flip supports AI Auto Framing. This automatically keeps users centered during meetings — regardless if they are presenting alone or with a group. Gesture controls also let users activate framing or adjust zoom without touching the keyboard or mouse.
Another standout feature is AI Magic Notes which provides real-time meeting transcription and automatically generates summaries, action items, and key discussion points.
The feature works with Google Meet, Zoom, and Microsoft Teams through OBSBOT Center. Every webcam includes complimentary transcription of 120 minutes.
With that being mentioned, OBSBOT Center also makes users gain access to software features such as background blur, virtual backgrounds, beauty mode, and picture-in-picture overlays for presentations.
Those who want more advanced controls can enable Smart Eye Tracking, teleprompter support, and manual image adjustments.
Audio also gets an upgrade through an intelligent dual-microphone system that offers four recording modes:
- Directional Mode / solo calls
- Dual-Directional Mode / interviews
- Smart Omni Mode / group meetings
- Pure Audio Mode / unprocessed stereo recording
AI Noise Reduction and Automatic Gain Control are also available across most modes to help improve voice clarity.
OBSBOT’s Meet Flip is also compatible with mobile devices through the OBSBOT Live app and supports integrations with accessories including Elgato Stream Deck, Nintendo Switch 2, and UVC-to-NDI/HDMI adapters.
Pricing and Availability
The OBSBOT Meet Flip is available starting today for US$119 through OBSBOT’s online store, Amazon US, and select retailers worldwide. Regional pricing may vary.
Cameras
Sony announces new FX5 full-frame camera
Newly-developed sensor, Open Gate recording, more enhanced capabilities
Sony has launched the new FX5 full-frame camera in its Cinema Line series with enhanced capabilities.
The camera is equipped with a newly-developed fully stacked Exmor RS CMOS sensor and the latest high-speed BIONZ XR2 image processing engine, which includes a dedicated AI processing unit.
When shooting in S-Log3, the camera achieves 15+ stops of dynamic range. The broad latitude and low-noise performance enable seamless roll-off from highlights to shadows and natural texture reproduction, even in high-contrast scenes.
Three Base ISOs of ISO 800, ISO 4000, and ISO 12800 enable low-noise image expression under a wide range of conditions.
Moreover, Dual Gain Shooting function, supported for the first time in the FX series, maximizes the performance of the image sensor to enable smooth gradation reproduction with even wider latitude, while effectively reducing noise without compromising shadow detail.
For the first time in the Cinema Line FX series, the FX5 supports Open Gate shooting, as well as in-camera recording in X-OCN, Sony’s proprietary RAW format.
This includes a variety of scan modes like 17:9, 16:9, and super 35mm. This allows for flexible angle-of-view selection for the user’s creative intent.
The camera is capable of shooting in 5K at up to 60 frames per second, in 4K up to 120 frames per second and in FHD up to 240 frames per second.
These features bring together the Cinema Line look and operability designed to meet the needs of production environments in a compact, highly portable body.
The Sony FX5 will also include two new optional accessories: a detachable OLED viewfinder and an XLR Handle that enables recording in-camera at up to 96 kHz, 32-bit float.
The camera system incorporates expertise that Sony has cultivated through the development of Cinema Line cameras, which have earned high praise from cinematographers and video creators around the world.
Price, availability
The ILME-FX5 with XLR Handle Unit (SG$ 7,199) and ILME-FX5B Body Only (SG$ 6,399) will be available for pre-order until August 9.
The DVF-EL1 OLED Detachable Viewfinder (SG$ 899) and VMC-BNCU1 Timecode Adapter Cable (SG$ 129) will be available after Mid-August.
Meanwhile, the XLR-H2 XLR Handle (SG$ 1,099) will be available by special order.
On July 28, the FX5 will also be on display atThe Arts House At The Old Parliament from 6:00 P.M. to 8:00 P.M., giving creators the chance to experience it for the first time.
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