News
Google sued for misleading Pixel 4 ads
Featuring endorsers who never owned a Pixel 4
There’s something funny about celebrities endorsing new phones. Who can forget actress Gal Gadot’s big blunder when she promoted the Huawei Mate 10 Pro by tweeting with an iPhone? Though the phones are usually good, one has to wonder whether celebrity endorsers truly exchanged their iPhone for another brand. In a controversy a few years past its deadline, Google is now facing a similar conundrum in a new lawsuit surrounding the Pixel 4.
According to an official release from the FTC, Google and iHeartMedia are being sued in seven states for allegedly running misleading ads for the Pixel 4 a few years ago. All ads involved influencers who reportedly did not own a Pixel 4 prior to the filming of the ads. Regardless, each influencer promoted the phone’s features as if they owned the phone themselves.
As a result, the FTC plans to enforce harsher rules whenever Google rolls out a new ad. If successful, the suit will stop Google from featuring endorsers who don’t own a Pixel but claim to. The suit will also enforce compliance by forcing Google to properly show documentation whenever an endorser is in an ad.
For its part, Google plans to settle with at least six states. The company is currently facing US$ 9.4 million in penalties.
Unfortunately, Google’s troubles are only a drop in the bucket for misleading advertising. As stated above, Google isn’t the only company caught recruiting endorsers who don’t own the phones themselves.
News
TECNO EllaClaw wants to make mobile AI feel more personal
What if your phone’s AI could actually learn how you work?
AI assistants are getting smarter, but TECNO wants them to become more useful, too.
The company recently showcased EllaClaw, its exploratory mobile AI agent, with a set of customized workflows built with Digital Trends specifically for journalists and content creators.
Instead of simply asking an AI chatbot a question, EllaClaw can handle entire workflows.
For instance, News Background Research can take a developing story, search selected news sources, and turn the findings into a structured brief. The results can also be saved to Notes or converted into audio for a quick listen.
There’s also Research-to-Script. This turns research findings into storyboards, script suggestions, and creative assets.
EllaClaw can also learn how you write. Its Personal Writing Style workflow analyzes writing samples and builds a reusable style profile that can evolve with more samples and feedback.
And before you hit publish, Social Media Risk-Word Check can review your content for platform-specific concerns.
The interesting part? TECNO isn’t positioning EllaClaw as something that takes over your work. It’s designed to be a digital co-pilot, not an autopilot. Users can still review and approve AI-generated content before publication.
For now, these workflows are built around content creators. But they offer a glimpse of where mobile AI could be heading: less generic assistance, more AI that actually fits the way you work.
The stage is set for next year’s smartphones. Both MediaTek and Qualcomm have unleased their upcoming flagship chipsets for the coming generation. If you’re looking for the Qualcomm side of things, go here. But if you’re looking for MediaTek, then you’re in the right place.
The Dimensity 9600 Pro adopts the 2nm process mode, which makes MediaTek one of the first companies to use it. The chip itself features a 2+3+3 All Big Core CPU. Specifically, it has two C2-Ultra cores going up to 4.55GHz, three C2-Pro cores going up to 4.35GHz, and three C2-Pro ones going up to 3.1GHz. This configuration can reportedly achieve 17 percent better single-core performance and 15 percent higher multi-core performance.
Besides all that power inherently built in, the chipset also has the G2-Ultra NX GPU. This GPU can deliver 27 percent higher peak performance, 24 percent lower power consumption, 18 percent faster raytracing, and gaming at up to 185 frames per second.
Finally, the chipset has the Imagiq 1290 ISP. With this engine, the processor can handle 60fps motion capture and 4K240 direct-output ultra-slow-motion video.
Alongside the Dimensity 9600 Pro, MediaTek is also launching the Dimensity 9600M, a slightly more lightweight option of the Pro that deliver flagship level performance to more users outside of that price point.
Smartphones that will come with the Dimensity 9600 Pro and 9600M will launch sometime in the fourth quarter.
SEE ALSO: MediaTek unveils Dimensity 9500s, 8500 mobile processors
The end of the year always heralds the next step of processors for next year’s smartphones. Besides the oodles of phone rumors we’ll have before the year ends, these new processors give us a powerful hint of what the new machinery can do. Today, Qualcomm has unveiled that next generation, announcing the Snapdragon 8 Elite Gen 6 and the Snapdragon 8 Elite Extreme Gen 6.
Yes, this time, the Snapdragon flagship chipset will come in two flavors. Let’s start with the Snapdragon 8 Elite Gen 6.
The “base” model of the duo has an octa-core Oryon CPU with two prime cores going up to 5GHz. It also has an Adreno GPU that touts 35 percent faster performance compared to the previous generation. Additionally, the chipset has a 16MB Flex Cache which can supposedly leverage the cache better to deliver better single-threaded performance.
The Snapdragon 8 Elite Gen 6 will also have a new Spectra ISP. The engine can support single image capturing at 320 megapixels, or 64 megapixels with a triple rear camera combo. It also supports 8K video capturing at 30fps. Further, Intelligent Pixel Control features better contextualization skills so the camera can more accurately detect what you’re taking a photo or video of.
Finally, the X105 5G modem offers the usual array of 5G connectivity options but also goes up to supporting Bluetooth 6 and Wi-Fi 8.
Meanwhile, the Snapdragon 8 Elite Extreme Gen 6 offers much of the same as the duo’s regular model. However, it features 18MB of high performance memory, video recording that goes up to 60fps at 8K resolution, and new Matrix Cores that boost frame generation for gaming.
As expected, both models will appear in new smartphones from later this year to next year.
SEE ALSO: Qualcomm is raising its prices this year
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