Google and YouTube are rolling out several features as the Philippines gears up for the 2025 midterm elections on May 12th. These include initiatives aimed at connecting Filipino voters with reliable election-related information and safeguarding their platforms from potential abuse.

The two platforms are proactively implementing tools to enhance voter access to credible sources. On YouTube, users searching for information on 2025 senatorial candidates will now see an information panel displayed above search results. The panel will provide key details about the candidate. This includes their political party, and a direct link to Google Search for further information.

On Election Day itself, YouTube’s homepage will feature a prominent shelf dedicated to live coverage from authoritative news organizations. These live streams will be available in both English and Filipino. This will allow viewers to stay updated on election news and results as they unfold.

Additionally, a “How to vote” playlist from the Commission on Elections (COMELEC) will be promoted on YouTube. This starts on May 12th and will offer Filipinos essential voting guidelines, requirements, and a step-by-step process.

Google Search will continue to prioritize authoritative information through its ranking systems. This is to ensure that voters receive relevant and contextual details on various election-related queries.

Platform Integrity, combating abuse

Beyond providing information, Google and YouTube are emphasizing the protection of their platforms from abuse. The company reiterated its long-standing policies against harmful content. This applies universally to all content, regardless of language, generation method, or political leaning.

Specifically, content that misleads voters on how to vote or encourages interference in the democratic process is strictly prohibited on YouTube. The platform will swiftly remove content that incites violence, promotes hate speech, disseminates harmful conspiracy theories, or threatens election workers.

Google’s latest Transparency Report indicated that the Philippines ranked 8th globally for video removals. These are due to policy violations on YouTube between October and December 2024. Over 153,000 videos have been taken down. Repeated policy violations can lead to channel termination.

Navigating AI-generated content

In response to the increasing prevalence of AI-generated content, Google and YouTube have introduced policies and tools to aid users in discerning its nature:

• YouTube Content Labels: Creators are now required to disclose the presence of altered or synthetic content in their uploaded videos. Labels indicating such alterations will appear in the video description panel, providing crucial context. For election-related content, these labels will be directly visible on the video player, irrespective of the creator, political viewpoints, or language.
• Google’s “About this Image” and Gemini’s Double-Check: Google Search’s “About this Image” feature assists users in evaluating the credibility and context of online images. Gemini’s double-check feature assesses whether web content supports its responses, offering an additional layer of verification.
• Digital Watermarking: Google is actively working on embedding watermarks using DeepMind’s SynthID in all images generated through its products.
• Industry Collaboration: Google and YouTube have joined the C2PA coalition and standard, a cross-industry initiative focused on providing greater transparency and context for AI-generated content. This collaboration will bring C2PA’s technical standards for metadata to Ads, Search, and YouTube.

Furthermore, Google is actively training media organizations through AI Workshops. This will equip journalists and news leaders with the knowledge and tools to responsibly leverage generative AI in their work. This includes election news coverage.

Supporting Media Literacy and COMELEC

In lieu of allowing political advertisements during the election cycle, Google and YouTube are proactively supporting media literacy programs and the COMELEC. This is to ensure that voters have access to trustworthy information.

Google has invested in local media literacy initiatives, partnering with organizations like CANVAS to create the YOUTHink magazine. IIt teaches readers to identify reliable information. YOUTHink has been adapted for various regions in the Philippines and published in multiple languages, including Filipino, Cebuano, and Ilocano.

In a collaborative effort to strengthen election integrity, Google has also provided specialized training workshops for COMELEC. These sessions detailed Google’s strategies for safeguarding elections on its platforms, best practices for platform safety on YouTube during critical periods, and a comprehensive overview of reporting tools available to government partners.

This collaboration aims to facilitate more effective coordination between COMELEC and YouTube in addressing potentially policy-violating content.