News

LG is changing its approach to midrange phones

Return to profitability is LG’s top concern at the moment

Published

on

LG’s smartphone division has never been in a good market position recently. A new report from Reuters now claims that LG recently reorganized its smartphone division to increase outsourcing of lower-end models.

Apparently, LG has been outsourcing its phones to original design manufacturers (ODM) to save some costs. These ODMs manufacture generic smartphones which are then sourced and sold by tech companies. LG employs ODMs for its budget smartphones, mirroring the strategy done by major Chinese tech companies.

Now, LG will use these ODMs to source its mid-range phones too. The report also stated that LG abolished and reshuffled some research and production positions. According to the same report, the reshuffling aims to focus on the research and development of its premium smartphones.

The change in strategy marks a dramatic shift for LG’s smartphone division, which has been dealing with losses for 22 consecutive quarters. While the company saw some success in the early 2010s, it is now nowhere to be seen on the global smartphone market share today.

The rise of Chinese tech companies led to major tech companies rethinking their strategy. For LG, that meant competing less on budget and mid-range market where Chinese brands reign supreme. This change in strategy bore fruit with this year’s LG Velvet.

LG is also looking to grab some shares in the premium smartphone market by dabbling in innovative form factors such as the LG Wing. That dual-screen smartphone is unlike any other on the market today, capitalizing on the momentum of next-generation phones.

Source: Reuters

News

Xiaomi Redmi A3 Philippine pricing, availability

Budget smartphone with high refresh rate display

Published

on

Redmi A3

Xiaomi is bringing high refresh rate displays to its budget line with the announcement of the Redmi A3. The latest addition to the entry-level Redmi line boasts of an expansive 6.71-inch HD+ display with up to a 90Hz refresh rate.

The Redmi A3 is available in Midnight Black, Star Blue, and Forest Green. The smartphone is priced at PhP 3,399 (3GB+64GB) and PhP 3,999 (4GB+128GB) respectively for its two configurations.

Customers may preorder the phone until April 27 via Lazada, Shopee, and TikTok. General sale begins April 26th in all Xiaomi stores nationwide. Freebies are a Basic Piston Earphone for online purchases and a 3-month Viu Premium subscription for in-store purchases.

The Redmi A3’s immersive screen allows users to consume various content in high-definition with better smoothness, a boost for a phone of its price point. The screen has Corning Gorilla Glass 3 protection as well, and DC dimming to reduce blue light exposure.

The phone also sports a refined design that lets go of the iPhone-looking camera arrangement. Instead, the main camera is now in the middle as part of a watch face-looking setup similar to other Android phone offerings.

Speaking of, an 8MP main shooter highlights the back of the Redmi A3. In front is a 5MP front camera. The phone is powered by a MediaTek Helio G36 processor and runs on an Android 14-based OS. Furthermore, it has a 5,000mAh battery with 10W of USB-C charging.

Other handy Redmi A3 features for users to utilize include a 3.5mm jack, Face Unlock, and Fingerprint Unlock.

Continue Reading

Enterprise

Google merges Pixel and Android teams into one superteam

Headed by Rick Osterloh

Published

on

For the longest time, Google kept Pixel and Android behind two different teams. While the Pixel team dealt with devices made by and for the brand, the Android team ships a product meant for brands outside of the company’s purview. However, the days of separation are at an end. Google is officially merging its Pixel and Android teams together.

In a shocking announcement, the company has confirmed that the teams handling hardware and software will fall under a single team headed by Rick Osterloh. Prior to the merge, Osterloh was the senior vice president of devices and service, which was Google’s hardware branch. He will now oversee both hardware and software.

Because of the new leadership change, Hiroshi Lockheimer, former head of Android, will now move on to other projects within Alphabet. Of note, the change is not harsh for Lockheimer. He and Osterloh had been contemplating on the merge for a while.

Now, why the change? As is the case with everything today, it’s all because of AI. Speaking to The Verge, Osterloh explains that the merge will help with “full-stack innovation.” With how technology is these days, it’s now impossible to develop AI without having a close eye on hardware, such as in Google’s AI developments for the Pixel camera. Merging the teams will help streamline development, especially when hardware is involved.

Despite the change, outside brands, like Qualcomm’s Cristiano Amon, remains confident of Android’s capabilities outside of Google. Just expect more AI coming out in the near future.

SEE ALSO: Google might offer satellite connectivity soon

Continue Reading

News

Pixel 9 leak shares a slightly reinvented camera

The wraparound island might be gone

Published

on

Since the Pixel 6 series, Google continues to wow the market as one of the most unique camera designs available in the market today. This year, the brand’s Pixel 9 series might reinvent itself again with a slightly updated redesign.

Between the Pixel 6 and Pixel 8 series, Google introduced a wraparound camera island extending from the left edge to the right edge. While most smartphones today still use the traditional top-left island layout, Google’s lineup consistently grabs admiration from onlookers.

Image source: Rozetked

Now, according to an early leak (from Rozetked, via 9to5Google), Google might cut the camera island’s size before it reaches either side of the Pixel 9. The remaining chunk looks like a horizontal pill-shaped camera island right in the middle of the rear panel. It looks like a common camera island comically enlarged and turned on its side. Alternatively, it also looks like a webcam attached to a phone.

Based on the new leak, the new camera island will have three unknown lenses, the usual LED flash, and an unconfirmed sensor. Besides the different camera, the leak also confirms the usual tray of hardware on the side. There’s nothing too revolutionary.

As always, the Pixel 9 series is scheduled to come out in the fall of this year.

SEE ALSO: Pixel 9 series will reportedly come in four models

Continue Reading

Trending