IFA 2022

Life, Reimagined: LG IFA 2022 exhibit featured latest solutions

Including the 97-inch OLED TV



LG Electronics showcased a diverse range of latest smart life solutions in its booth at IFA 2022 in Messe Berlin.

The centerpiece of LG’s showcase was the new 97-inch OLED evo Gallery Edition TV, greeting visitors who entered the booth.

Taking things to a massive scale, the award-winning 88-inch LG Signature OLED TV 8K as well as the 136-inch 4K Micro LED were also present — two entertainment solutions which feature first-class picture quality.

Flex Arcade zone

Aside from LG’s latest products, visitors were also treated to a retro-style gaming experience in the Flex Arcade zone.

Here, they were allowed to try out both new console games and old-school classics on LG’s OLED TVs — including the first-ever flexible 42-inch OLED TV Flex.

This provided a great way of showcasing the TV’s 20 curve options, as it its tailor-made for gaming on an entirely new level.

The UltraGear Gaming Monitor Play zone also gave fans a glimpse of the latest gaming solutions.

Lifestyle zone

Meanwhile, the LG OLED Object Collection, audio solutions such as the XBOOM 360 wireless speaker, LG’s all-in-one shoe care solution, LG Styler ShoeCase and ShoeCare comprised the Lifestyle zone of the room.

AI washer and dryer models, and a table-type air purifier (a furniture and air care appliance hybrid), were also on display during IFA 2022.

Editors' Choice

GadgetMatch Awards: Best of IFA 2022

The best of the bunch from the biggest tech show in Berlin!



IFA returns in 2022 with the best tech releases, most of which are novel and peculiar. Here are the best of the bunch from the biggest tech show in Germany.

Best Smartphone: Honor 70

The HONOR 70 captures what the midrange market needs. Being a well-rounded device in terms of performance, battery life, and gaming prowess, along with a superior set of cameras makes it easily a smart choice for a daily driver.

It can be easily someone’s GadgetMatch, especially if photography and videography are a priority for the user.

Best Innovation: LG OLED Flex

LG’s 2022 OLED TV lineup is nothing short of amazing. With their brand spanking new OLED Evo tech, their TVs offer the same deep black and image clarity we’ve come to know and love. But it takes a leap in brightness making it even better. For the extra oomph and wow factor, LG decided to put all of that tech in a curved panel. Wild. Just wild.

With the LG OLED Flex, not only do you get the best of LG (OLED Evo, Game Optimizer, Multiple picture modes), but you also get it in a curved panel that’s great for working with up close and personal.

Best Foldable Laptop: ASUS Zenbook 17 Fold OLED

So, ASUS looked at foldable smartphones and thought “Hmm… why don’t we make it BIGGER?” The ASUS Zenbook 17 Fold OLED is the first of its kind at its size. Unfolded you get the massive 17-inch display in a body that’s not exactly for one-handed use. It can be propped up in multiple modes: PC, Laptop, Book, and Tablet.

It’s a first-generation device so expect some kinks here and there. One might think that this isn’t the most practical thing in the world. But that’s not the point. ASUS is experimenting with something new and this one certainly fits that bill. Plus, it’s also quite the conversation starter.

Best Smart Kitchen: LG MoodUP Fridge

LG lit up the mood at IFA 2022 with its MoodUP Fridge, targeting younger demographics who like to blend cutting-edge technology with intuitive features and bolder designs. The fridge pushes for customizability with its color-changing LED door panels. It can easily change the kitchen’s mood and aesthetic, and with its flexible design, anyone can achieve a stylish, integrated kitchen within their reach.

Best Product Design: LG Aero Furniture

LG is expanding its Object Collection with the LG Aero Furniture, a table that doubles as an air purifier. At a time when we have to be more mindful of our health while maintaining a certain aesthetic, a piece of furniture pulling double duty is a novelty that we aspire to have in our homes.

After all, Aero Furniture uses multi-stage filtration, combining an Ultra-fine Filter, a Dust Collector Filter, and a Deodorization Filter in one. Moreover, it comes with UVnano technology that reduces viruses and bacteria by up to 99.99 percent.

Best Conventional Laptop: Lenovo ThinkBook 16p Gen 3

While not the best-looking laptop announced at IFA 2022, the Lenovo Thinkbook 16p Gen 3 features best-in-class hardware: AMD Ryzen 9 H-series processors, NVIDIA RTX 3060 GPU, up to 32GB of dual-channel LPDDR5 RAM, up to 2TB of dual-SSD storage, a pair of Dolby Atmos speakers, Full HD web camera with IR, sufficient 71Whr battery, and a 15.6” 2.5K IPS with 165Hz refresh rate plus HDR400 VESA Certified.

And with IFA 2022’s sustainable technology in mind, this laptop is also certified to be eco-friendly with EPEAT Gold rating plus certifications from Energy Star and TCO 9.0.

Best TV: TCL X925 Pro 8K Mini LED

Other than its slim and sophisticated-looking mechanical design, it also packs the latest and greatest TV innovation like OD-Zero Mini LED, Quantum Dot, better 8K upscaling, 120Hz VRR (Variable Refresh Rate), IMAX-enhanced feature, and many more.

Even audio quality wasn’t compromised with its 160W Channel 5.1.2 surround sound system consisting of 25 speakers in total. This is probably the TV in our wildest dreams.

Best Smart Appliance: LG Styler ShoeCare & ShoeCase

If you’re one of the legit sneakerheads, you would totally cop these two. Unlike traditional shoe racks and shoe boxes where you place your dirty shoes after using them, these new shoe care products by LG are equipped with TrueSteam technology that guarantees clean sneaks all the time.

The LG Styler ShoeCare ensures utmost care and protection for different types of shoes like leather, suede, and even sports footwear. Meanwhile, the Styler ShoeCase is the best way to ShoeCase (I mean showcase) your limited-edition sneakers – either bought retail or from the pesky resellers we all seem to hate. Best of all? It protects your shoes from humidity and UV light which will make your sneakers last longer than usual.

Best Gaming Monitor: Odyssey Ark

As far as gaming monitors go, the Odyssey Ark from Samsung seems the most far out. It’s the world’s first 55-inch 1000R curved gaming screen. It also happens to be 4K with 165Hz refresh rate. But really, one look at this thing and you’ll how much it stands out from literally everything else.

You also have to have a pretty deep desk to make sure you’re now being swallowed hole by this colossal piece of tech. It has an Ark Dial which lets you adjust its orientation. This gives us Cockpit Mode where the curved screen is positioned vertically. Yes, it’s as insane as it sounds.

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IFA 2022

LG Styler ShoeCase is a new way to show off your kicks

Plus, ShoeCare to clean your shoes



Sneakerheads! If you’re just letting your shoes sit on a wooden shelf, you haven’t heard of a new way to show off your kicks. During IFA Berlin 2022, LG has unveiled a duo of smart furniture to keep your favorite shoes spiffy and sparkling — the LG Styler ShoeCase and ShoeCare.

Showing off is the name of the game. As what every sneakerhead might enjoy, the LG Styler ShoeCase keeps every piece of footwear front and center. Each case comes with a transparent panel that protects shoes from humidity and harmful UV light. Also, they come with a rotating turntable for when you have guests over. Users can also stack (and show off) four cases on top of each other.

Now, if you want to take your shoes for a spin (off the turntable, of course), the LG Styler ShoeCare keeps your footwear fresh and clean. The TrueSteam technology refreshes each shoe regardless of material — leather, suede, or sports. Meanwhile, the Zeo-Dry zeolite filter absorbs moisture and smells.

Height isn’t an issue either; the multiple moving nozzles adjusts the cleaning job according to the shoe’s height. Plus, the Dual Care System can clean two shoes with different materials at the same time. However, all in all, the ShoeCare can clean up to four shoes in only 37 minutes.

As with LG’s other devices, users can control the LG Styler ShoeCase and ShoeCare using the ThinQ app.

LG has not announced when the duo will come to markets. Currently, the company is still displaying the furniture during IFA Berlin 2022, along with other lifestyle devices.

SEE ALSO: LG’s Aero Furniture is a table and an air purifier

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IFA 2022

TCL to hold 5-day showcase at IFA 2022

Featuring their LED TVs, Soundbars



TCL will hold a five-day exhibit at the IFA 2022 trade fair which shall be held in Berlin in September 2022.

Here, the Chinese electronics giant will showcase the latest technologies for their Mini LED QLED TVs, which come with live demonstrations and introductions to other category offerings.

Included in the exhibit are the following:

  • Mini LED 4K TV
  • 85-inch 8K TV
  • World’s largest Mini-LED TV
  • 65-inch Frame TV with innovative display technology
  • 85-inch OD0 Mini LED 8K
  • RAY DANZ2.0 Soundbar

The exhibit will be put up in a spacious, 2,500-square meter booth from September 2 to 6, 2022 at HALL 21A, Messedamm Berlin, Germany.

Preceding the showcase is a global press conference commencing on September 1, 2022 at Hall 21B. It will be livestreamed on TCL Electronics’ YouTube channel and will feature the following speakers:

  • Frédéric Langin, VP, Sales and Marketing (TCL Europe)
  • Marek Maciejewski, Product Development Director (TCL Europe)
  • Olivier Semenoux, Head of Product Marketing/Go-To-Market Director (TCL Europe)

It will be the first time since 2019 that the IFA will be held offline, following the global pandemic.

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