Lifestyle
Samsung is collaborating with a Supreme rip-off
Announced in China
Historically, tech companies have not usually paired with lifestyle brands. Being lifestyle objects in their own right, smartphones have collaborated with other brands only for incredibly premium promotions. That said, they can surprise us sometimes.
In Samsung’s case, the surprise comes in two packages. Recently, Samsung China announced a startling partnership with lifestyle brand Supreme. In lifestyle circles, the red-boxed brand is a haven for hypebeasts.
Samsung’s new collaboration is not with that brand. Instead, the Korean tech company has partnered with a known Supreme knock-off. Strangely, both the original Supreme and Samsung know this fact.
Naturally, Supreme’s popularity has spawned dozens, if not hundreds, of knock-off brands. Supreme Italia, Samsung’s partner, is one of those brands. Earlier this year, Supreme Italia was embroiled in a legal battle with the original Supreme based in New York City. In a rare outcome, the fake brand triumphed over the original. On inception, Supreme Italia trademarked its properties in its homeland, Italy. The move perpetually protected the fake company under Italian law.
During Samsung China’s launch event for the Galaxy A8s, Supreme Italia announced the collaboration. Apparently, the fake brand is expanding its operations in China, enlisting Samsung as an official partner. The original Supreme does not have rights to sell its products in China.
Funny enough, all three parties — the original Supreme, Supreme Italia, and Samsung — know about the knock-off.
“Supreme is not working with Samsung, opening a flagship location in Beijing, or participating in a Mercedes-Benz runway show. These claims are blatantly false and propagated by a counterfeit organization,” the original company said in a statement to Hypebeast.
Likewise, Samsung China confirmed the issue. In a deleted Weibo post, Samsung China digital marketing manager Leo Lau said: “We are collaborating with Supreme Italia, not Supreme NYC.”
Ironically (or appropriately), Samsung has been in similar patent issues before. Months ago, the company lost a patent infringement battle with its rival, Apple.
Entertainment
Netflix: Kris Aquino makes on-screen comeback with fictional role
Long-time TV icon named “C.H.I.K.A.” of Netflix
Long-time popular Philippine TV icon Kris Aquino has made her on-screen comeback as Netflix’s fictional C.H.I.K.A., or “Chief Head of Insights and Kontent Analysis.”
Netflix initially teased the campaign through a post mentioning that they were “hiring” for the said position.
The post also contained a bullet list of descriptions that served as clues. Not long after, the streaming giant bared the former presidential daughter and presidential sister has made her comeback.
A teaser has likewise been released. The fun skit features Aquino in this new fictional role, giving her signature witty commentary inside the Netflix editing room to ensure that the production of local entertainment content is of topnotch quality.
Two more episodes will be rolled out on August 14 and 20.
Entertainment
New Yorkers compete in Ted Lasso lookalike contest at Apple Fifth Avenue
Futbol is life!
Apple Fifth Avenue or Nelson Road? New Yorkers gathered at the iconic flagship store as it transformed into a slice of AFC Richmond for a Ted Lasso lookalike contest celebrating the return of the hit Apple TV+ series.
Dozens of fans arrived in Ted’s signature look, complete with mustaches, visors, blue sweaters, and khakis. Inside the store, the AFC Richmond takeover continued with themed photo opportunities and hidden Easter eggs for longtime fans to discover.
The celebration continued across Midtown and Central Park, where brand ambassadors spread kindness with “Believe” signs, complimentary coffee and tea, a tunnel of cheering Teds for runners, and the Goldfish Zone, where visitors symbolically let go of worries by dropping paper fish into a fishbowl.
The takeover marked the return of Ted Lasso, which premiered its fourth season on Apple TV+ on Aug. 5, which arrives more than three years after Season 3 concluded in 2023.
Jason Sudeikis returns as the relentlessly optimistic coach, this time leading AFC Richmond’s newly formed women’s team while reuniting with familiar faces.
Features
GadgetSnaps: Westminster Abbey
A thousand years of history, unfolded with the Samsung Galaxy Z Fold8 Ultra
Westminster Abbey isn’t just another stop on the London tourist trail.
It’s the stage for coronations, royal weddings, and burials that span nearly a thousand years, all still playing out under the same vaulted ceilings that have been standing since before most countries had names.
Once you get past the crowds and the audio guides, a quieter version of the abbey starts to show itself: worn stone steps, poets resting a few feet from kings, light that shifts across the nave like it’s in on the performance too.
While losing track of time in Poets’ Corner (yes, me, playing amateur historian for an afternoon), I unfolded the Samsung Galaxy Z Fold8 Ultra and decided the abbey deserved more than a quick tourist snap.
All photos captured using the Samsung Galaxy Z Fold8 Ultra.
-
Automotive7 days agoVinFast debuts two-wheeler models, opens 21 e-motorcycle showrooms
-
Computers2 weeks agoAMD launches Radeon RX 9050 graphics card
-
Automotive1 week agoXiaomi debuts SkyNomad Series featuring new Kunlun platform
-
News5 days agoOnePlus officially leaves the United States and Canada
-
Gaming2 weeks agoNBA 2K27 gameplay trailer showcases new dunk mechanics, Rucker Park, and more
-
Gaming1 week agoCall of Duty: Modern Warfare 4 clip shows Losing Ground 1st look
-
Automotive2 weeks agoBYD Atto 2 launches with EV, plug-in hybrid options
-
Automotive1 week agoGAC launches new trio of MPVs





































