Lifestyle
Samsung is collaborating with a Supreme rip-off
Announced in China
Historically, tech companies have not usually paired with lifestyle brands. Being lifestyle objects in their own right, smartphones have collaborated with other brands only for incredibly premium promotions. That said, they can surprise us sometimes.
In Samsung’s case, the surprise comes in two packages. Recently, Samsung China announced a startling partnership with lifestyle brand Supreme. In lifestyle circles, the red-boxed brand is a haven for hypebeasts.
Samsung’s new collaboration is not with that brand. Instead, the Korean tech company has partnered with a known Supreme knock-off. Strangely, both the original Supreme and Samsung know this fact.
Naturally, Supreme’s popularity has spawned dozens, if not hundreds, of knock-off brands. Supreme Italia, Samsung’s partner, is one of those brands. Earlier this year, Supreme Italia was embroiled in a legal battle with the original Supreme based in New York City. In a rare outcome, the fake brand triumphed over the original. On inception, Supreme Italia trademarked its properties in its homeland, Italy. The move perpetually protected the fake company under Italian law.
During Samsung China’s launch event for the Galaxy A8s, Supreme Italia announced the collaboration. Apparently, the fake brand is expanding its operations in China, enlisting Samsung as an official partner. The original Supreme does not have rights to sell its products in China.
Funny enough, all three parties — the original Supreme, Supreme Italia, and Samsung — know about the knock-off.
“Supreme is not working with Samsung, opening a flagship location in Beijing, or participating in a Mercedes-Benz runway show. These claims are blatantly false and propagated by a counterfeit organization,” the original company said in a statement to Hypebeast.
Likewise, Samsung China confirmed the issue. In a deleted Weibo post, Samsung China digital marketing manager Leo Lau said: “We are collaborating with Supreme Italia, not Supreme NYC.”
Ironically (or appropriately), Samsung has been in similar patent issues before. Months ago, the company lost a patent infringement battle with its rival, Apple.
Entertainment
Spider-Man: Beyond the Spider-Verse gets first stills ahead of 2027 release
Miles races against time
Sony Pictures Animation has released new stills for Spider-Man: Beyond the Spider-Verse. It offers an early look at the highly anticipated conclusion to its Spider-Verse trilogy. The film is set to arrive in Philippine cinemas in 2027.
Miles Morales returns for the final chapter of Sony’s Oscar-winning animated saga, following the events of Spider-Man: Across the Spider-Verse. This time, he finds himself hunted by Miguel O’Hara and the Spider Society. This forces him to navigate the farthest reaches of the multiverse to find a way home.
Written by Phil Lord, Christopher Miller, and David Callaham, the film centers on a race against time. Miles must save not just his family, but the fragile balance of the Spider-Verse itself.
Closing out the Spider-Verse trilogy
The Spider-Verse series began with Spider-Man: Into the Spider-Verse, which introduced audiences to a multiverse of Spider-People and redefined animated superhero storytelling with its bold visual style. It went on to win the Academy Award for Best Animated Feature.
Its sequel, Spider-Man: Across the Spider-Verse, expanded that concept further, introducing the Spider Society—a vast network of Spider-heroes led by Miguel O’Hara—and ending on a cliffhanger that set up Miles’ most personal and high-stakes journey yet.
A multiverse under pressure
In Spider-Man: Beyond the Spider-Verse, Miles is pushed into the darkest corners of the multiverse. Betrayed by allies and pursued across dimensions, he must confront what it means to be Spider-Man while trying to hold together the people and realities he cares about most.
Spider-Man: Beyond the Spider-Verse opens in Philippine cinemas in 2027.
Entertainment
BINI, KATSEYE among top worldwide Google Searches ahead of Coachella
Coachella to kick off this weekend
BINI and KATSEYE topped recent Google Search trends ahead of their Coachella performances this month.
It’s clear that Coachella attendees are curious about the popular Philippine pop girl group, as well as the Los Angeles-based global girl group.
That’s aside from dedicated BLOOMs who are eager to see Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena take part in the legendary California music festival on Friday, April 10.
According to Google Trends data, global searches for the term “BINI Coachella” hit a perfect
score of 100 on April 8.
This indicates that the search term briefly became the highest-ranking search trend.
Meanwhile, “KATSEYE Coachella” scored 98 on April 7 on Google Trends, followed by a perfect 100 on April 8.
The timing of KATSEYE’s new single, “PINKY UP” couldn’t have been better as it dropped just a day before their Sahara stage set.
At the same time, the Filipino octet has also released “Blush” as their new comeback song — just hours ahead of KATSEYE.
As such, EYEKONS have also been scouring the interwebs for the global girl group.
And as these are worldwide search data, the recent Google Search trends somewhat prove these artists are effectively breaking through the global mainstream, and introducing their respective cultures to the global stage.
Entertainment
Metal Gear Solid is getting a film adaptation
It will be directed by Zach Lipovsky and Adam B. Stein.
Videogame adaptations are so hot right now. After the mainstream success of The Super Mario Bros. duology, several other franchises have committed to seeing their favorite characters on the big screen. Now, Metal Gear Solid is the latest to make the jump. Sony has confirmed that a film adaptation about the stealth franchise is in the works.
Though the game’s movie announcement is a big deal on its own right, it’s attached to an even bigger announcement: Sony has signed the up-and-coming directing duo Zach Lipovsky and Adam B. Stein to direct a number of its upcoming projects.
The deal’s first confirmed project, via Hollywood Reporter, is an adaptation of Metal Gear Solid, produced by Avi and Ari Arad.
Spanning multiple decades, the Metal Gear series is a stealth-based franchise that often goes off the rails with its supernatural elements. Naturally, it’s all thanks to series creator Hideo Kojima, notoriously known for his unconventional storytelling. When Kojima left Konami, the franchise has since been shelved but still enjoys a lot of hype, thanks to the occasional remake.
Right now, it’s unknown how much of the film will lean into the craziness of the franchise. It should still be a crazy ride to see, though.
SEE ALSO: Metal Gear Solid: Master Collection Vol.2 launches August 27 on PS5
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