Lifestyle

Samsung launches Live Shop Assist online

Get answers to your queries real-time!

Published

on

Samsung is taking extra steps to make the most of your online shopping with their Live Shop Assist service. It’s a one-one, live streaming shopping assistance for us all.

Given the current health crisis where everyone is still very much encouraged to stay at home, this service hopes to give you that direct sales assistance right on your phone.

This way, you have access to a Samsung product expert who can readily answer any questions or clarifications you may have regarding that shiny new thing you have your eyes on.

Samsung says customers normally like to see and feel the products before purchasing. Since that’s discouraged at the moment, this is the next best thing.

This applies to all Samsung products like mobile phones, TVs, digital appliances, etc. Customers can start their consultation via livestream video call, chat, or voice call by going to the Live Shop Assist service website.

Entertainment

The cost of the post-pandemic movie

Why you should care about Mulan’s terrible premiere

Published

on

The fate of the Hollywood blockbuster rests on a fingertip. A formerly grandiose affair with celebrities dressing up to the nines, the red-carpet premiere is now an impossibility thanks to the ongoing COVID-19 crisis. On the other side, streaming services blossomed with new titles and exclusives. It was (and is) a great era for the home theater. But the home theater will not last forever. Hollywood is now facing a crisis for the future of the premiere.

If the past year is any indication, Hollywood will, of course, not go down without a fight. Large networks and production houses have released their own streaming platforms to monopolize their content, putting additional weight on a consumer’s budget. Take Disney’s Disney+ or NBC’s Peacock, for instance. Now, a few of these (like Disney and Netflix) make their own blockbuster content as well. We’ve seen Netflix’s streaming-only premieres already. How about Disney’s (or anyone else’s) Hollywood premieres, which often rely on astounding box office numbers?

This week, we got a taste of such a strange premiere scheme. In an earnings call, Disney CEO Bob Chapek detailed the future of a delayed movie, Mulan. Initially premiering in theaters back in March, Mulan was repeatedly delayed because of the continued shutdown of movie theaters. Now, as the company is itching to finally launch it, Chapek announced a hybrid release for the film. Partly premiering in theater in safe countries, the film will also launch simultaneously on Disney+ for unsafe markets.

Now, here’s the catch: the film will cost US$ 29.99 for Disney+ users. Even if you have a subscription already, you have to fork over approximately PhP 1,474 to watch the new film. Of course, the hair trigger response is, “c’mon, Disney; stop haggling money from your customers.” And the response is right. However, there is so much more to this. Mulan can set the stage for an unprecedented era for Hollywood premieres.

Let’s get down to business

In New York, an average movie ticket costs around US$ 15 (approximately PhP 736). Mulan’s price tag is twice as much as a theater ticket. It’s even weightier in cheaper states and, most especially, in the Philippines (where movie tickets are only around US$ 5). Further, you’ll still need an active Disney+ account to access the film, costing an additional US$ 6.99.

(Naturally, it’s impossible to accurately translate the prices to an Asian market since Disney+ has not launched in all of Southeast Asia yet. We can only assume that Mulan’s streaming price is 200 percent of normal ticket prices, whatever it might be.)

Objectively, Mulan’s price is worse than a regular movie ticket. It’s easy to conclude the argument with this statement and head home. However, there is a way to justify the price.

The whole family plus your cow

Now, a single movie ticket typically admits one person. Buying Mulan pays for the streaming privilege which can typically include an entire family. With a 15-dollar average, two people watching the same Mulan purchase is already a break-even point. In the same vein, a family of four obtains double the value of the 30-dollar film price. Even better, a family can watch the film over and over again. And, as any parent who has a Frozen-loving child can tell you, unlimited playbacks is a blessing for your wallet (albeit a curse on your sanity).

Unfortunately, despite the mathematical mind-bending, Mulan’s price is still far from ideal. The movie-going experience is not the same on a streaming platform as in a cinema.

An assumption of equality

A cinema ticket is price of equality. Besides a few slight differences, everyone is paying for the same product. All other things considered equal, a 20-year old college student is paying and enjoying the same experience as a 50-year old CEO. Same film, same seat cushions, same facilities, same projector.

On the other hand, a streaming subscription cannot assume the same thing. A platform cannot control where and with what device a user will watch the movie from. A 20-year old college student watching the film on a laptop screen in a poorly lit dorm room is not enjoying the same experience as a 50-year old CEO watching the same thing in their high-end home theater with Dolby Atmos.

Likewise, the platform cannot assume how many people will watch the film in one purchase. Now, Mulan is a family film. Disney can easily assume that multi-person families will buy and watch the film. However, how will the audiences take the same price tag for a more polarized movie like Christopher Nolan’s Tenet or the next James Bond film?

All of Hollywood knows you’re here

In the same announcement, Chapek hints that Mulan’s price is just a “one-off.” Basically, other films might not follow the same pricing scheme. In a way, it makes sense. Mulan was made with a pre-coronavirus budget. It was expected to make millions from box office tickets. This might be the only way for Mulan to recoup its many losses. In the future, Disney might make films with lesser budgets and lesser expectations.

However, make no mistake; other filmmakers are intently watching Mulan’s performance on streaming. If Mulan succeeds, they can likely charge the same amount without incurring a lot of losses. That said, streaming premiere prices will likely vary from film to film. Even then, this isn’t the last discussion on the future of the film industry.

If the industry hopes to adapt to the new normal, it needs to rethink its strategy even further. Disney is offering only one solution for the problem of streaming. Unfortunately, the brand’s solution leverages a family-oriented release, one that might not appeal to the average moviegoer today.

A price worth fighting for

My suggestion: Implement a tiered premiere price. Not everyone will want to pay the full 30 dollars for a film they’re not wholly interested in. Most will watch it once and forget about it. Some won’t even care about watching it in HD.

Why not implement a pricing scheme based on those different preferences? For example, charge US$ 5 for a standard-definition, one-time playback premiere; US$ 10 for an HD, one-time playback premiere; US$ 20 for a standard-definition, unlimited playback premiere; and US$ 30 for an HD, unlimited playback premiere. In one swoop, a film can appeal to all streaming markets and needs.

Continue Reading

Accessories

Samsung’s Note 20 accessories look fabulously polished

Sustainable, stylish protection

Published

on

Samsung’s newest Galaxy Note 20 series may look glamorous without a case, but having a stylish case is worth considering when you have an expensive phone.

Luckily, the South Korean company released fabulous phone cases to protect the Galaxy Note 20 while looking good. There’s the Kvadrat cover, a case familiar to most Samsung users and loyalists following the annual Unpacked event.

In case you’re just discovering Kvadrat, it’s a Danish textile company taking inspirations from its Scandinavian roots. The company produces a sustainable textile called Revive, made from post-consumer recycled polyester like plastic bottles.

Samsung and Kvadrat’s collaboration aims to reduce the environmental impact of production and plastic waste.

Even though it looks thin and stylish, the Kvadrat Cover complements the Note 20 series’ striking shape while staying durable — protecting your phone from accidental drops and damage. It comes in Red and Gray.


Samsung’s usual Clear View and LED View cover are still part of the Note 20 series’s lineup of accessories. It comes in Gray and Samsung’s most appreciated color this year and a step-up of the previous Rose Gold — Copper.

Price and availability are yet to be announced and may vary per region. This page will be updated accordingly.

WATCH our Galaxy Note 20 Series video

Continue Reading

Deals

Get NBA League Pass with PLDT Home

It’s a whole new game!

Published

on

It’s a whole new game! The NBA is back and hoop junkies subscribed to PLDT Home are in for a treat!

PLDT Home subscribers can now conveniently access NBA games and exclusive programs live and on-demand for as low as PhP 485 per month by charging their NBA League Pass subscription to their existing PLDT Home account.

This offer comes as the NBA Restarts after being unceremoniously postponed due to the Coronavirus pandemic.Will LeBron and the Lakers make it all the way to the Finals? Can the Toronto Raptors repeat as Champions despite Kawhi Leonard heading to the Clippers? And can “The Greek Freak” Giannis Antetokounmpo cement his legacy by finally adding an NBA Championship to his resume? If you want to know, having NBA League Pass is the best way to follow the league.

NBA League Pass gives you access to the seeding games as well as the 2019-2020 NBA Playoffs with new statistical overlays, alternative audio, and multiple viewing options.

League Pass subscribers can watch in new camera angles, multiple in-language streams, influencer commentary, as well as in-depth analysis and live game stats. Viewers will also have the ability to impact visual effects and sounds in the venue through a “tap-to-cheer” function.

There’s also a 3-Game Choice that lets users watch up to three games of their choice per month.

To subscribe, visit pldthome.com/nbaleaguepass.

SEE ALSO: Kobe is the cover of NBA 2K21 Mamba Forever Edition

Continue Reading

Trending