As YouTube remains the top streaming platform in the Philippines, advertisers are urged to continue investing in TV programs and content available on the platform, as these generate effective returns.

According to a 2025 Kantar Study, YouTube is the No. 1 video streaming platform in the Philippines in terms of reach.

The same study mentions that 97% of Filipinos in rural Visayas and Mindanao, two major island groups in the country, have watched online TV programs on YouTube in the past month.

Another significant finding is that the streaming platform is providing a 60% incremental reach beyond traditional linear TV.

This proves that YouTube is an essential bridge to Filipino TV viewers, specially in this era. The platform has transformed from just being a video hosting site to an all-in-one entertainment hub that spans traditional TV programs and both longform vlogs and shortform trending clips.

Given this massive gravitational pull, YouTube has partnered with media giants ABS-CBN, GMA, and TV5. This is to ensure the best content, from news to live sports, is available to every YouTube subscriber.

Furthermore, during the “Unstoppable: YouTube in the Next Era of Growth” event, the networks also urged advertisers to keep supporting such TV programs and related content.

They mentioned conversion numbers that say ads through such content remain effective. This is a dynamic that sponsors can continue to explore for marketing, given that YouTube has also integrated Unskippable Ads onto their platform.

Smart Communications is rolling out its All-New Postpaid Plans+ with Unli Apps. These are built around how people actually use their phones daily. The headline feature is Unlimited App Access, which gives subscribers unmetered use of selected apps grouped into lifestyle bundles.

Instead of a one-size-fits-all approach, Smart is packaging access into three distinct bundles.

The Connect bundle covers social platforms like TikTok, Facebook, Instagram, Messenger, and WhatsApp.

The Create bundle leans into productivity and content. With unlimited access to YouTube and tools like Gemini (Google AI) alongside Google’s core apps.

Meanwhile, the Play bundle is aimed at mobile gamers. It covers titles such as Mobile Legends: Bang Bang, Call of Duty: Mobile, and Honor of Kings.

Plans+ comes in four tiers:

• Plan+ 799 includes 15GB data, a 100GB 5G allocation for six months, and the Connect bundle.
• Plan+ 999 bumps it to 20GB with Unli 5G for a year and one bundle of choice.
• Plan+ 1499 and 1999 raise the data to 40GB and 60GB respectively, while keeping Unli 5G and bundle access for 12 months.

All tiers include unlimited calls and texts across networks, Smart-to-Smart video calls via ViLTE, and landline calls. Smart Communications says recent recognition from Ookla for mobile video experience and latency backs these plans. It translates to smoother streaming, faster gaming response, and more stable calls.

The new Smart Postpaid Plans+ are now open to subscribers, with more app bundles expected in the future.

Home Credit is making the MacBook Neo accessible to more Filipinos with an exclusive pre-order installment offer for the new Apple laptop.

The latest offering can be brought home through flexible installments starting at as low as just PhP 44 a day. That’s not even a dollar a day.

This exclusive offer is available during the pre-order period from April 11 to 23. If you’re looking for a high-performance laptop at a great value, then now is the ideal time to upgrade or purchase your first higher tier notebook.

Here’s a quick breakdown of available Home Credit MacBook Neo installment plans:

• 256GB at 24 months: PhP 44/day
• 256GB at 12 months: PhP 82/day
• 512GB at 24 months: PhP 51/day
• 512GB at 12 months: PhP 97/day

Apple MacBook Neo

The Apple MacBook Neo is the company’s latest laptop, which is also its most affordable. It retails at just about US$ 499 to US$ 599 in the United States and SG$ 729 to SG$ 849 in Singapore.

It runs on an A18 Pro chip for 50% faster everyday performance compared to Intel Core Ultra 5-level PCs. This chip also has a 16-core Neural Engine for Apple Intelligence and 5-core GPU for graphics workloads.

The portable and lightweight laptop has a 13-inch 2408 x 1506 display, two USB-C ports, a headphone jack, and Wi-Fi 6E and Bluetooth 6 connectivity.

The MacBook Neo ships with MacOS Tahoe, complete with apps like Safari, Photos, Messages, and FaceTime. Users are promised up to 16 hours of usage on a single charge.

In the Philippines, the device is available at Apple Authorized Resellers and Home Credit Philippines partner stores nationwide, including:

• Abenson
• Aerophone
• Beyond the Box
• Blue Box
• Cell Boy
• Digimap
• Electroworld
• Fone Style
• Gadget Headz
• Greentelcom
• Inbox Stores PH
• Laycom
• Octagon
• PC Express
• Power Mac Center
• Puerto Electronico
• Silicon Valley
• thinkingtools@mall
• The Loop
• Wiltelcom
• 8telcom