Apps

US FDA approves first contraceptive app

Can an app stop you from getting pregnant?

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I now truly believe that there’s an app for everything. 😱

Last week, the US Food and Drug Administration approved the very first app to be marketed as a method of contraception. Yes, ladies, you read that right. Not a period tracker, but an actual birth contraception method.

Natural Cycles is a phone application from a European startup. For EUR 65 per year, it works by using the fertility awareness method via basal body temperatures and menstrual cycle information to tell whether a woman is fertile or not. It then advises which days you should “abstain” or “use protection.”

According to the US FDA, “consumers are increasingly using digital health technologies to inform their everyday health decisions, and this new app can provide an effective method of contraception if it’s used carefully and correctly.” They report that clinical studies have shown that the app has a “perfect use” failure rate of 1.8 percent (meaning 1.8 in 100 ladies get pregnant in spite of using the app correctly) and a “typical use” failure rate of 6.5 percent (which accounts for wrong app usage, etc).


To put in context, the US CDC pegs the typical use failure rate of birth control pills at nine percent and condoms at 18 percent. Interesting enough, this same information gives fertility awareness-based methods, the same method being used by Natural Cycles according to the FDA statement (though, in this case, unassisted by apps or algorithms), a typical use failure rate of 24 percent.

The FDA warns that “no form of contraception works perfectly, so an unplanned pregnancy could still result from correct usage of this device.”

The contraceptive app is not one without their share of controversies. Early last year, they were certified as the very first contraceptive app by the Europen Union. It has since been reported, however, that out of the 668 women who sought abortions from September to December 2017 at one of Stockholm’s biggest hospitals, 37 were relying on Natural Cycles as a contraceptive method.

Natural Cycles claims that they are “responding to each reported case,” and that “as [their] user base increases, so will the number of unplanned pregnancies coming from Natural Cycles users. This is an arithmetic truth applicable to all contraceptive methods.”

Apps

Google is under investigation for abusing Android

Dominating the market comes with a price

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Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.

Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.

India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.

The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.

Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.

Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.

Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.

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EA is looking into making a mobile version of Apex Legends

To battle with Fortnite

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Image credit: EA

EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?

Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.

Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.

“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.

There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.

Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.

SEE ALSO: Apex Legends hits 25 million players after one week

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Apps

Introducing Bumble’s Spotlight: Pay to get to the top of the page

For just two Bumble coins!

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You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.

You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.

Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.

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