Smartphones
vivo V40 Series now official
ZEISS powered, AI enhanced Aura Light Portrait phones
vivo has officially unveiled the vivo V40 series. Consisting of the vivo V40 and the vivo V40 Pro, the latest smartphones continue the brand’s partnership with ZEISS, bringing professional level portrait photography on mobile devices.
Both the vivo V40 and vivo V40 Pro come with 50MP ZEISS OIS main cameras. On the V40 Pro is a 1/1.56-inch Sony IMX921 sensor, while the standard V40 has a Samsung ISOCELL GNJ sensor.
Both models have an f/1.88 aperture for enhanced light intake, ensuring clear portraits and nightscapes. Together with OIS, the phones reduce blur and produce sharp and bright images.
Also on the Pro model is another 50MP ZEISS telephoto portrait camera, which uses a Sony IMX816 sensor. This shooter supports 2x optical zoom and up to 50x ZEISS Ultra HD Zoom.
Lastly on the rear camera packages are a 50MP Ultra Wide-Angle camera with AF tracking and a 119-degree field of view. The rear cameras are all arranged in a new Gemini Ring design, inspired by the constellation.
Completing the series’ cameras are another 50MP ZEISS Group Selfie camera in front with smart autofocus.
This camera in particular is improved with AI Facial Contouring Technology that effectively reduces common facial distortion issues for more natural-looking portraits.
Advanced AI portrait features
Another enhancement for the series is the ZEISS Multifocal Portrait feature. With this innovation, users may integrate professional portrait focal lengths into their photography. The V40 Pro offers 24mm, 35mm, 50mm, 85mm, and 100mm focal lengths, while the V40 supports 24mm, 35mm, and 50mm.
Furthermore, the series offers master-level professional portrait templates tailored for each scenarios. This way, pointing and shooting will already suffice. Each focal length also offers optimized color tones and corresponding ZEISS Style Bokeh.
On the videography side, the series likewise empowers users to take cinema-level content with 4K and ZEISS Cinematic Bokeh Video (2:39:1 aspect ratio). This feature is further taken to the next level with ZEISS Focus Transition, which smoothly switches focus and follows the main character based on the direction they are facing.
Of course, as the V series is the brand’s Aura Light Portrait Expert, the V40 phones also boast of an AI Aura Light Portrait. It comes in a smaller size, but has three times brighter light. Electronically controlled dimming technology also optimizes lighting according to different scenarios at up to 4x zoom.
Furthermore, AI 3D Studio Lighting helps enhance image quality by adding precise and natural fill light. This add-on utilizes advanced algorithms for 3D facial light recognition analysis. In turn, an additional layer of 3D fill light improves portraits taken under low light or at night.
Sleek design, smooth and powerful performance
The latest devices are housed in a sleek, lightweight design, making them vivo’s slimmest 5,500mAh battery phones to date. The phones are also equipped with 80W FlashCharge.
The V40 Pro is powered by a MediaTek Dimensity 9200+ processor. On the other hand, the V40 sports a Qualcomm Snapdragon 7 Gen 3 platform. They both have 12GB of base RAM (plus 12GB extended RAM).
In front, both phones under the series have a 1.5K Ultra Clear Sunlight AMOLED 3D curved screen with 120Hz refresh rate. They also come with a 4,500 nits peak brightness, so users can view what’s on the display even under the sun.
For the first time in the V series as well, the V40 series introduces a Dual Stereo Speaker system with 3D stereo sound to amplify the audiovisual experience.
Price, availability
The vivo V40 series is now available in India. It will gradually roll out to other markets in the following weeks. Availability, pricing, and configurations of each model will naturally vary according to their respective local markets.
Within two months, TECNO separately launched the SPARK 50 Pro and SPARK 50 5G.
Clearly, the uprising brand aims to target consumers who want to buy a shiny new smartphone within their means. This also meant budget buyers might get confused which to get between the two.
Interested yet still confused? Read more to know which SPARK is your GadgetMatch.
Design
While design is (and will always be) subjective, the design of the TECNO SPARK 50 Pro and SPARK 50 5G are on two different sides of the coin.
The newer SPARK 50 Pro is offered in stronger color choices — from Midnight Blue to the Dynamic Orange I own. Albeit, there are the less flashy Ink Black, Titanium Grey, and Cloud White shades.
On the other hand, the SPARK 50 5G has classier colorways: Champagne Gold, Mint Green and Fantasy Purple. That’s alongside the subdued Ink Black and Titanium Grey options.
Personally, the SPARK 50 5G’s clean-looking horizontal camera bar design was the clear giveaway. While the SPARK 50 Pro is a bit slimmer at 7.8mm, the SPARK 50 5G is still comfortable to hold despite being thicker at 8.18mm.
Furthermore, the Champagne Gold unit I rock looks more premium and doesn’t try to be in with the unnecessary “orange” trend.
Editor’s Choice: SPARK 50 5G
Durability
Usually, design and durability coincide with one another. But, that’s not always the case.
Despite the SPARK 50 5G having an aviation-grade body, it only has an IP64 rating. It can withstand dust particles but, only water splashes and light sprays. Good to note though that it is MIL-STD-810H compliant.
Meanwhile, the less premium-looking SPARK 50 Pro actually boasts the sturdier IP68 and IP69 water and resistance ratings. This means it can withstand dust, water immersion, and even stronger, high-pressure sprays.
This makes the SPARK 50 Pro one of the few phones to have an IP rating previously limited to flagships and higher-end midrangers.
Editor’s Choice: SPARK 50 Pro
Audiovisual
Both the SPARK 50 Pro and SPARK 50 5G share a 6.78-inch IPS LCD display. Both are also 720p in resolution and refresh rate maxes out at 120Hz.
Obviously, these phones don’t have the best in class displays. But, for such segment and price, having such display tech alongside a punch-hole cutout (instead of a raindrop notch) means a lot.
Stereo speakers are also powered by DTS sound. Undoubtedly, these two phones are like identical twins in this segment.
The only thing that the SPARK 50 5G has the upper-hand is none other than its inclusion of 3.5mm audio jack that the SPARK 50 Pro lacks. Still beneficial for people who fully rely on wired audio.
Editor’s Choice: SPARK 50 5G
Performance
While the front part is harder to distinguish from one another, each inner core is what separates these phones apart.
The TECNO SPARK 50 5G is powered by the MediaTek’s Dimensity 6400 SoC.
Of course, it’s not the most powerful out there. But, for its league, it’s a capable chipset that can multitask and run most game titles. Even 5G support never forgotten.
Meanwhile, the SPARK 50 Pro, despite having that “Pro” superlative, only runs the Dimensity G100 Ultimate. CPU speeds are obviously lower. Worse? It’s only limited to 4G speeds.
On the positive note, it gives better camera support.
Memory sizes are available in 4,6, and 8GB with storage options in either 128 or 256GB. Fortunately, these phones still have a dedicated microSD slot.
Editor’s Choice: SPARK 50 5G
Camera
With the camera talk already mentioned, most would think that the 50MP main rear camera of the SPARK 50 Pro and SPARK 50 5G are just the same. Well, they’re not.
Photography duties of the SPARK 50 Pro are mainly handled by Sony’s LYTIA 600 (or LYT-600) image sensor. For reference, that’s the same image sensor found on most modern midrangers.
The SPARK 50 5G uses an older Sony Exmor sensor. Aperture slightly differ at f/1.9 and f/1.8 respectively.
For further context, here’s how the two smartphones produce photos.
To compensate for that, the SPARK 50 5G tends to over-sharpen and color boost its photo output over SPARK 50 Pro’s natural image rendering.
The SPARK 50 Pro also has a better-looking bokeh falloff than its 5G counterpart.
Editor’s Choice: SPARK 50 Pro
Power
Finally, the highlight of both phones: battery capacity.
ICYMI, the TECNO SPARK 50 Pro has two versions: a single-cell 5600mAh model and a bigger 6000mAh dual-cell version.
The SPARK 50 5G takes it up a notch with an even bigger 6500mAh capacity.
Although that is only a 500mAh (or 900mAh) discrepancy, that battery boost still means a lot for an every day user.
Charging-wise, the SPARK 50 Pro has a faster 60W speed over the regular 45W charging in the 5G version.
IMHO, I would still choose a bigger battery over faster charging speeds. Still, it’s great to have both in a single package.
Editor’s Choice: SPARK 50 5G
Which afforda-phone SPARKs more joy?
If we are going to tally the scores, the clear afforda-phone winner is none other than the TECNO SPARK 50 5G.
It ticks 4 out of 6 boxes — from that classier design to its beastly battery despite that thin chassis. Even better, a 5G-capable chipset and 3.5mm audio jack inclusion that the “Pro” variant simply lacks.
However, that doesn’t mean the SPARK 50 Pro is lackluster.
If you value the cameras and durability more than anything else, the TECNO SPARK 50 Pro is clearly the one you should get.
At the end of the day, it all boils down to how much of your hard-earned savings you are willing to let go.
The realme C100 Series, the brand’s latest rugged essential smartphone in the budget segment, has officially launched in the Philippines.
The series introduces up to an 8,000mAh Titan Battery on the realme C100 model, as well as IP69 Pro certification.
This means the handset has IP66, IP68, IP69, and IP69K dust and water resistance ratings to handle high-pressure water exposure and submersion for up to six meters and 30 minutes.
The C100 also supports 45W SUPERVOOC charging for quick battery top-ups. It even has a 10W reverse charging support to power other small devices.
On the other hand, the realme C100i comes with a 7,000mAh Titan Battery to likewise power all-day use. This model supports a steady 15W charging and 6W reverse charging. It is also rated IP64 for dust and water resistance.
In addition, both models support Rain Touch Mode, making the 6.8-inch 120Hz display optimized for touches even when it is wet. This panel also comes with ArmorShell Glass protection.
Powering the C100 is the MediaTek Helio G92 Max processor while the C100i has as Unisoc T7250 processor. The devices run on realme UI 7.0 (Android 16).
Price, availability
In the Philippines, the realme C100 Series comes in various storage configurations:
- C100i (4GB+64GB): PhP 6,313 (SRP: PhP 8,999)
- C100i (4GB+128GB): PhP 7,379 (SRP: PhP 11,999)
- C100i (4GB+256GB): PhP 8,199 (SRP: PhP 13,999)
- C100 (4GB+256GB): PhP 11,195 (SRP: PhP 16,999)
- C100 (8GB+256GB): PhP 14,000 (SRP: PhP 19,999)
Limited-time launch offers are available through Lazada, Shopee, and TikTok from June 18 to June 30.
The phones are also available at realme concept stores, kiosks, and partner retailers nationwide. Potential freebies include a TechLife Smart band, extended warranty and screen damage protection, privilege card, or additional cash discount.
News
Did Tim Cook just confirm that iPhone prices are going up?
Once again, it might be because of the RAM crisis.
If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.
Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.
Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.
Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.
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