News

YouTube has become ‘new TV’ in the Philippines, drives better ROI for ads

A major shift in the content consumption landscape

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YouTube has effectively become the “new TV” in the Philippines and is delivering a significantly better return on investment (ROI) for advertisers, a Google-commissioned Nielsen study has found.

The report pretty much attests to the massive migration of Filipino viewers from scheduled programming to on-demand and creator-driven content, with nine out of 10 Filipinos using YouTube.

In addition, the Nielsen study mentions that 88% of rural Visayas and Mindanao also use YouTube daily. It is a fundamental change in how Filipinos, especially the younger generations, use content.

And it’s not just about short clips; even primetime entertainment, news, and educational programs are being watched more frequently on YouTube.

The development is likewise beneficial for business. Nielsen says in the country, YouTube is 3.86 times more effective than linear TV and 2.71 times more effective than other digital platforms as a medium for advertising.

Moreover, according to a survey conducted by Kantar, 90% of surveyed viewers in the Philippines agree that YouTube has the most trusted creator content.

This figure outperforms the competitive average of 77% across Facebook, Instagram, and TikTok.

Same trend in the U.S.?

On a larger scale, the trend in the Philippines parallels the content consumption landscape in the United States.

According to a June 2025 Nielsen report of The Gauge, streaming has notched a record 44.8% of total TV usage last May. This percentage narrowly eclipsed the combined 44.2% for broadcast and cable TV.

Of the 44.8% viewership share, 12.5% came from YouTube. Other major streaming platforms in the country include Netflix (7.5%), Disney (5.0%), Prime Video (3.5%), Roku (2.5%), and Paramount (2.2%).

News

Apple reportedly gives up on the Vision Pro

But Apple will continue to sell the current model.

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When they unveiled the Vision Pro in 2023, Apple touted the wearable as the next big thing after the iPhone. Now, almost three years removed from the launch, the Vision Pro hasn’t really taken over the coveted spot occupied by the iPhone. Apple, according to a report, is allegedly canning the short-lived wearable.

According to MacRumors, Apple has reportedly given up on making the Vision Pro a thing. The team handling the wearable has supposedly been subsumed by other teams within Apple.

If true, the wearable’s end is unfortunate but not surprising. Despite being out for years, the Vision Pro has sold only a little more than half a million units with numerous returns from customers. Most recently, Apple updated the wearable with the M5 chip, but the move hasn’t revitalized the device’s status in Apple’s lineup.

Most of the complaints about the device stem from its exorbitant price or its cumbersome battery pack. Besides costing a whopping US$ 3,499, the Vision Pro is also difficult to move around with, especially because of its total weight and a battery pack that can get in the way.

To be clear, Apple has not officially discontinued the Vision Pro yet. The company continues to sell the version with the M5 chip. Apple can also restart development in the future.

However, the meantime retirement on future development does coincide with the recent restructuring inside the company. Tim Cook recently decided to step down as CEO with John Ternus as his replacement. Canning the Vision Pro might be Ternus’ first step in redefining Apple according to his plans.

SEE ALSO: Apple Vision Pro gets M5 chip upgrade

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Apps

YouTube makes picture-in-picture mode free for everyone globally

The update is rolling out globally now.

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Picture-in-picture (or PiP) mode is a godsend for multitaskers. The feature lets users watch videos in a tiny floating window while doing other tasks. However, the feature isn’t readily available for all users. Or wasn’t, at least. YouTube is now rolling out PiP mode for free globally.

Previously, PiP mode was exclusive to YouTube users who pay for Premium or Premium Lite. It was also exclusive to the United States.

Now, YouTube is making the feature completely free for users all over the globe. It will be available for both iOS and Android versions of the app.

There’s still a catch, though. The free version is available only for “longform, non-music content.” The same goes for Premium Lite subscribers. Music is still an exclusive feature for those who pay for the regular version of Premium. Basically, there is no change for paying users or users in the United States.

Using PiP mode is simple. All you need to do is load up a video you want to watch in the background. Then, just exit the YouTube app and go about your other tasks. The video will be inside a floating, resizable window while you look at other things.

There’s no timeline on when the update will reach your device. However, YouTube has promised that it will roll out globally within the coming months.

SEE ALSO: YouTube remains top PH video platform; advertisers urged to continue investing

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Enterprise

OnePlus has reportedly merged with realme

Both brands were previously rumored for restructuring early this year.

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OnePlus 13

OnePlus has a problem. For a while now, rumors have swirled about the company’s dissolution. For their part, the company has continued to deny the reports, citing business as usual. Likely to their dismay, the reports just keep coming. Today, sources have hinted that OnePlus has merged with realme.

Back in January, it was rumored that OnePlus would be closing up shop this year. Since the company very quickly denied the rumors, the report hardly made waves. However, a suspected merger with realme is more difficult to debunk.

For one, realme is itself in a very interesting position. Also back in January, realme was reportedly moving back into being a sub-brand of OPPO. Coupled together with the OnePlus debacle, all this internal restructuring seems par for the course.

According to Digital Chat Station on Weibo, OnePlus and realme have already concluded the merger. The two brands have reportedly united their Chinese and international operations under one roof. Likewise, their marketing will be the same. Pete Lau will still be the main head for this new division.

As with anything of this nature, take this with a grain of salt. OPPO, OnePlus, and realme have not issued any official statements concerning a merger or a shutdown for any brand.

SEE ALSO: realme is reportedly going back to being an OPPO sub-brand

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