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HONOR at IFA 2022: Everything you need to be excited about

Better devices and technology, coming soon!

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HONOR has just hosted its keynote at IFA 2022. Entitled “Embracing the Connected Future,” HONOR laid out its plans. A Dual Flagship Strategy, a preview of MagicOS 7.0, an intelligent collaboration OS, and more.

Dual flagship strategy

For the first time, HONOR is introducing its foldable smartphones to international markets. Together with an all-around flagship smartphone, the foldable will also make its way to Europe and other regions around the world.

Joining the announcement is the unveiling of MagicOS 7.0, a new OS designed to provide a seamless experience. It’s based on Android as well as PC and IoT operating systems, allowing devices running a different OS to connect to MagicOS devices at a system level.

The OS will also allow users to control an HONOR laptop, smartphone, and tablet with just a single keyboard and a mouse. Moreover, it will come with functional features that will make your connected experience efficient. MagicOS 7.0 will be officially announced later in 2022.

Commitment to cross-device functionality

HONOR is expanding its partnership with Microsoft, bringing Phone Link to international HONOR device users. The feature was previously available to HONOR device users in China alone.

In case you’re unfamiliar with Phone Link, it connects select HONOR smartphones to Windows PCs, enabling the ability to view notifications, make and receive calls, and use mobile apps on Windows.

Currently, the HONOR Magic4 Pro is the first international HONOR smartphone to support the feature. The HONOR 70 will support Phone Link as well, after an OTA update.

A vlogging smartphone

Taking the lead in bolstering HONOR’s product portfolio is the HONOR 70. The latest addition to HONOR’s high-end N series, which is also the successor of the HONOR 50, debuts as a masterpiece device for vlogging enthusiasts.

It’s a stylish device with video-centric features such as Solo Cut mode, Person Re-identification technology, and Dual Video streaming. It also takes pride in its 54-megapixel Sony IMX800 Super Sensing camera with a large 1/1.49-inch sensor.

The HONOR 70 will be available in select European markets. It will retail for EUR 549 for the 8GB/128GB variant, and EUR 599 for the 8GB/256GB variant.

Powerhouse notebook

Joining HONOR’s expanding product portfolio is the all-new HONOR MagicBook 14. It’s the first HONOR laptop that features an OS Turbo, delivering significant upgrades in battery life and power efficiency.

It runs on a 12th-gen Intel Core i5-12500H processor, with an NVIDIA GeForce RTX 2050 dedicated graphics card, and supports a 75Wh battery that promises up to 17 hours of battery life.

It’s slated to arrive in select European markets by September 18, 2022, with pre-orders starting September 2, 2022. The Honor MagicBook 14 without the dedicated graphics card retails for EUR 1099, while the RTX-infused ones cost EUR 1299.

Premium-looking tablet

Completing the brand’s global product portfolio is the HONOR Pad 8. It’s an affordable, well-rounded tablet that caters to productivity and entertainment needs of students and young professionals.

It sports a 12-inch 2K FullView display, with eight built-in loudspeakers for a promise of an immersive multimedia experience. It also runs on Magic UI 6.1 with Google Play services.

The HONOR Pad 8 is also arriving in select European markets, retailing for EUR 329 [4GB/128GB] and EUR 349 [6GB/128GB].

The next digital revolution

HONOR is preparing for the next digital revolution, unlocking immersive experiences and harnessing the technology through Spatial Audio, Artificial Intelligence (AI), and Augmented Reality (AR).

Gateway to the Future

Unveiled during HONOR’s IFA keynote session, “Gateway to the Future” is HONOR Talents’ initiative to enrich cultural heritage through the power of technology.

The company collaborated with ARLOOPA to challenge two renowned artists — Yunuene and Timo Helgert — to reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage site.

The AR experience is now live on-location in Speicherstadt and will be available for viewing via the ARLOOPA app.

Spatial Audio

HONOR comes with a Spatial Audio solution to allow headphones to produce wide, cinematic 3D sound effects. It aims to create the sense of immersion required for AR and VR experiences.

The solution delivers surround sound by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, ultimately remapping the sound field.

Applications for Interactive AR artwork category

HONOR has also introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition.

The contestants are invited to produce digital AR artworks, aiming to transform their neighborhoods including digital overlays for buildings, walls, parks, and other public spaces. For artists interested in the contest, get more information here.

Watch the Keynote here.

Editors' Choice

GadgetMatch Awards: Best of IFA 2026

Xiaomi 18 Fold, Govee, XGIMI, ARZOPA, Cuktech and more!

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We’re back at IFA 2026 in Berlin, checking out some of the coolest and most interesting tech on the show floor.

From smart home lighting and portable displays to projectors, power solutions, foldables, and more, these are some of the products and brands that caught our attention this year.

In this video, we take a look at:

GOVEE‬

ARZOPA

CUKTECH‬

** Use code CUKTECH09, valid until September 30

XGIMI

Xiaomi

ASUS‬ x NVIDIA RTX SPARK

Watch until the end for our favorite finds from IFA 2026!

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IFA 2026

LG’s AI Home vision comes to life at IFA 2026 with innovative showcase

For a smarter, more connected experience

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LG Electronics went all-out at IFA 2026, showcasing various offerings across different portfolios to highlight its AI Home vision of a smarter and more connected experience.

LG presented the next evolution of this AI Home vision, with focus on bringing together AI-powered appliances for a connected experience.

Visitors at IFA 2026 were able to explore LG’s immersive AI Home spaces, spanning living, kitchen, and rest zones.

For its 2026 LG AI TV lineup, the company highlighted its new α11 AI Processor Gen3, the most powerful AI TV engine yet.

This drives LG’s refined picture quality-enhancing technologies. This processor brings advanced picture quality enhancements to LG’s ultra-large Micro RGB evo TVs.

The processor features faster, more precise video processing with a 5.6-fold improvement in NPU performance, plus improvements in CPU and GPU capabilities.

The 2026 AI TV lineup also incorporates a number of user-centric AI features, including Voice ID, A Chatbot, and AI Concierge.

Immersive media entertainment offerings featured the LG OLED evo AI. But at the center of the Media Entertainment Zone is the Wallpaper OLED TV with True Wireless called the LG OLED W6.

LG is also expanding its gaming monitor offerings with the world’s first UltraGear monitor supporting both FHD resolution and a 1,000Hz refresh rate.

AI Home vision

At the heart of the AI Home vision is the newly-introduced ThinQ Claw. This new text chat-based AI agent experience further enriches and expands the company’s AI Home offering.

ThinQ Claw interprets updates shared by the user within the context of their personal life. This enables the agent to recommend or help initiate appropriate actions aligned with personal preferences.

All interactions are protected by the LG Shield security framework which helps protect connected appliances, services, and customer data.

Moreover, the AI Home Zone highlighted Homey, a smart home platform developed by Athom, which LG acquired in 2024.

Homey allows users to manage diverse products from different manufacturers and service providers in one place.

Innovation in tune with you

Speaking of AI Home, LG showcased actual offerings to help visitors visualize the connected ecosystem better.

At the booth entrance is the LG AI Orchestra which unfolds a 16-meter by 4-meter kinetic LED installation, where LG CLOiD serves as conductor of a connected ecosystem.

In the AI Home Zone, there’s the LG ThinQ ON AI home hub and LG ThinQ platform, alongside the expanded Fit & Max Solution.

The Energy Leadership Zone also put the spotlight on LG’s high-efficiency core technologies for its appliances.

There’s the Dual Inverter Heat Pump and inverter compressor solutions. The exhibit included a washing machine that uses up to 70% less energy.

High-efficiency refrigerators, dryers, and dishwashers designed to deliver strong performance while using fewer energy resources were also displayed.

LG SIGNATURE, Fit & Max lines

At LG’s more premium experience area, the LG SIGNATURE refrigerator was the center of attention.

This refrigerator brings LLM-based conversational AI to premium kitchens, offering a look at the expanding role of AI appliances as part of LG’s AI Home vision.

A 6.8-inch LCD display also supports LG’s AI-powered cooling management.

Another next-generation LG SIGNATURE offering is the Downdraft Hood kitchen hood, which captures smoke and odors directly at the cooking surface.

Optimized airflow and motor control then support effective extraction with quiet operation.

Other refrigerators include the LG Fit & Max French-door refrigerator with a Zero Clearance design.

This features Dual FRESHConverter+ for optimized food preservation, with independently controlled compartments that can be set to different preset temperature modes.

Also under the Fit & Max portfolio is the Fit & Max dishwasher which combines a seamless built-in design with a 1-Hour Wash & Dry cycle for efficient everyday use.

It uses QuadWash Pro for micro-bubbles to help detergent penetrate food residue. Hybrid Air Dry, meanwhile, improves air circulation to shorten drying time.

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IFA 2026

Xiaomi makes IFA debut, showcasing ‘Human x Car x Home’ ecosystem

Xiaomi continues to invest in AI for everyday experiences

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Xiaomi officially made its debut at IFA 2026 in Berlin, Germany with over 3,300 square meters of exhibition space.

The company brought together more than 380 products, forward-looking technologies, and real-world demonstrations.

The exhibition was organized around three major areas: AI Tomorrow, AI Today, and “Human x Car x Home”. Together, these areas took visitors from future-facing concepts to intelligent experiences that are readily available.

The entire showcase also demonstrates how AI can coordinate devices and services across different environments to create more intuitive everyday life experiences.

AI Tomorrow, for instance, explores the future of intelligent mobility through Xiaomi Vision Gran Turismo. This highlighted new possibilities at the intersection of automotive design, performance technology, and digital experiences.

AI Today, meanwhile, showcased the Xiaomi SU7 Max and home environments. These included the kitchen, living room, bedroom, and study areas. The section demonstrated how AI can coordinate personal devices, cars, and smart home products around everyday scenarios.

Moreover, Xiaomi’s “Human x Car x Home” portfolio brings together more than 380 products across seven categories:

  • cooking and food storage
  • home cleaning
  • air management
  • audiovisual entertainment
  • safety and security
  • personal devices
  • smart mobility

The smart ecosystem is a user-centered intelligent ecosystem that connects such products. They use AI and Xiaomi HyperOS to enable devices and services to work together across the entire ecosystem.

Mijia expands in Europe

At IFA 2026, Xiaomi also announced the large-scale expansion of its smart home brand, Mijia, in Europe.

The brand brings together human-centric intelligence, proven quality, and essential design to create smart home experiences that feel more natural, intuitive, and dependable.

Mijia currently covers over 2,000 products across more than 130 product categories, all connected through a shared ecosystem.

Advancing AI, investing in long-term R&D

As AI continues to evolve, Xiaomi believes AI should go beyond just answering questions on the screen and understand real-world context better.

The aforementioned ecosystem provides an important foundation for this transition. By connecting multiple devices around the same user, the ecosystem provides a foundation for AI to understand context across different scenarios and coordinate multiple devices to complete tasks.

This core concept was showcased in detail at IFA through real-world scenarios involving simple tasks.

Furthermore, Xiaomi is investing more than EUR 24 billion for global R&D from 2026 to 2030, recognizing the importance of the European market.

This investment spans AI, OS, in-house semiconductor capabilities, smart vehicles, robotics, and smart manufacturing.

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