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Apple: 2025 a record-breaking year for App Store, services

Record-breaking engagement, milestones, continuous innovations

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Apple services had a record-breaking 2025, marked by global expansion and new engagement milestones.

From Apple TV, Apple Music, and Apple News, to Apple Pay and iCloud, enriching experiences in 2025 saw incredible engagement, especially during the holiday season.

It naturally helped that Apple rolled out game-changing features and innovations for customers across all their major apps and services.

Particularly, the App Store saw unprecedented engagement, averaging over 850 million weekly users across 175 countries and regions.

Developers have earned more than US$ 550 billion since 2008. In 2024 alone, the App Store ecosystem facilitated US$ 1.3 trillion in developer billings and sales. More than 90 percent of that commerce go directly to developers.

Engagement rose between Christmas Eve and New Year’s Day, with visitors spending on digital goods and services over this period at a record-breaking number.

Milestones across Apple services

Across the board, services also celebrated new milestones.

Apple Pay generated more than US$ 100 billion in incremental merchant sales globally. It also eliminated over US$ 1 billion in fraud. The digital wallet is now available in 89 markets.

Apple Wallet also leveraged Apple Intelligence to make it easier for users to keep track of their orders. Apple Maps added Preferred Routes and Visited Places and made them easily accessible.

Meanwhile, Apple TV set new monthly engagement records in December with total hours viewed up 36 percent compared to the previous year.

This was fueled by audience growth across Europe and Latin America, as well as continued expansion in the United States.

The streaming debut of F1 also helped significantly as the summer blockbuster was the No. 1 movie at the global box office. It was also the top Apple TV film and the highest-grossing sports movie of all time.

Apple News, which celebrated its 10th year last year as well, solidified its position as the No. 1 news app in the United States, Canada, and Australia.

Moreover, Apple Music also reached all-time highs in 2025 in terms of listenership and new subscriptions.

The music streaming platform added AutoMix, Lyrics Translation and Pronunciation, and Enhanced Dialogue as its new features last year.

Apple Arcade, on the other hand, launched over 50 new games last year. Some hits were from the biggest entertainment and sports IPs, like SpongeBob: Patty Pursuit 2 and PGA TOUR Pro Golf.

Even essentials like Find My and Apple Fitness+ have expanded to more countries, while Apple Maps enriched its Detailed City Experience.

Lastly, Apple made it easier for users to connect with others last year with the release of Apple Invites.

This helps create custom invitations to bring people closer together for any occasion. Users can RSVP from any device, and unlimited event creation is included with in iCloud+ subscription.

Apps

The No-Nonsense guide to mid-year shopping

Let AI do the heavy lifting for you this Lazada 6.6 Super WOW Sale

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The mid-year sale season is here, but the days of mindless impulse buying are over.

Shoppers are shifting toward intentional, value-driven decisions, focusing on quality, authenticity, and actual utility over flashy, low-quality gimmicks.

From 8:00 PM on June 5 until 11:59 PM on June 8, 2026, the Lazada 6.6 Super WOW Sale is dropping major discounts. But the real win is using the platform’s tools to maximize your budget.

Lock in the baseline discounts

Before diving into specific items, map out how to stack the core offers.

You can stretch your money by hunting down LazFlash Deals for up to 90% off, collecting up to PhP 3,000 in stackable vouchers, and ensuring every order qualifies for the free shipping offers available throughout the event.

True value comes from combining these three layers of savings on things you already need.

Jisulife: One of the participating, trusted brands you can get from LazMall

Filter for authentic value

Shopping smart means avoiding the trap of “too good to be true” counterfeits that end up in the trash.

Data shows a massive consumer shift toward trusted quality, with LazMall growth vastly outperforming standard listings during major sales.

To ensure your money goes toward genuine products with real warranties, restrict your browsing to official, brand-certified stores.

If you are upgrading your tech, parenting gear, or wardrobe, look to trusted names anchoring the sale like UGREEN, JisuLife, ANTA, Maserati Watches, Momcozy, and O.TWO.O.

UGREEN: One of the participating, trusted brands you can get from LazMall

Outsmart the noise with built-in tech

Don’t waste hours scrolling through endless listings or guessing which product is better.

The smartest way to navigate a massive mid-year event is to let the platform’s built-in features cut through choice paralysis.

Tools like AI Lazzie and AI Picks allow you to instantly compare similar items, analyze prices, and get personalized recommendations based on actual data rather than generic marketing hype.


Smart Shopper Tip: True value is a mix of the right price, verified authenticity, and a seamless return policy. Use this sale period to stock up on everyday essentials and high-quality upgrades rather than panic-buying items you’ll regret later.

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Meta adds subscriptions for Facebook, Instagram, and WhatsApp

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Is your wallet buckling from the weight of so many subscription services? Well, Meta has a trio of new subscriptions for you to sink your hard-earned cash towards. If you have a few dollars, here’s Facebook Plus, Instagram Plus, and WhatsApp Plus.

All three subscriptions are designed to add new features which can enhance the experience for those who practically live on these apps. Among the three, Instagram Plus is the meatiest. It offers users the ability to view other people’s Stories without showing up as a viewer, create more tailored audiences outside of Close Friends, and extend the duration of a Story beyond 24 hours, among others.

Since it shares similarities with Instagram, Facebook Plus offers much of the same features. WhatsApp Plus, however, offers more customization options including new themes, ringtones, and stickers.

If that’s not enough, Meta has also released a new subscription system for Meta AI. Though the basic use of the AI is still free, the new Meta One Plus and Meta One Premium plans offer more capacity and performance for power users. The company is also testing new creator-focused plans, Meta One Essential and Meta One Advanced.

Of course, the new AI-based plans are more focused on those who actually use the AI software. Meanwhile, the three app plans are more for regular users. Facebook Plus and Instagram Plus will cost US$ 3.99 per month. Meanwhile, WhatsApp Plus will cost US$ 2.99 per month.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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Meta quietly launches Forum app for Facebook Groups

The app highlights discussions from Facebook Groups.

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Since the rise of other platforms, Facebook Groups haven’t enjoyed as much popularity anymore. Despite this (or maybe even to help with this), Meta has unleashed an all-new app called Forum.

Designed specifically with Facebook Groups in mind, Forum collates discussions from Groups that the user might be interested in. Much like the websites of the same name from the 2000s, the app wants to feature conversations, rather than canned content that the algorithm shoves towards users on the main Facebook feed.

Users can also ask questions. Forum will sift through real discussions to find an answer. The closest analog today is searching Reddit for troubleshooting questions to get answers based on human experience. The main feed of the new app, however, feels more in tune with Quora’s concept.

That said, it’s a refreshing way to bring social media back to human-made feeds. It’s also a stark admission that the main Facebook feed (and, frankly, Instagram too) is just too inundated with content that users are not interested in.

Lately, Instagram also made the same admission by launching its own “lightweight” app called Instants. Like Forum, Instants was made to recapture the essence of Instagram before the rise of the almighty algorithm.

Forum, however, was launched with much less fanfare than Instants. There was no announcement. Rather, it’s just a casual drop from out of nowhere. The app is available now on the App Store and the Play Store.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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