News
Apple lowers iPhone supplies this year, worried about not selling enough
From 100 million to 80 million in demand
Despite earning numerous accolades for brilliance, the iPhone X fell short on the sales bracket. Even if it was one of the best phones last year, power wasn’t enough to deliver profits.
Cutting their losses, Apple is now preparing for a new slate in 2018. Unlike its usual release schedule, the company is reportedly launching three new iPhones this year. Besides the usual iPhone size, this slate includes a new 6.1-inch and 6.5-inch iPhone. This marks a stark departure for Apple, who conventionally releases phones below six inches.
Besides the size, leaks also indicate that this year’s batch will rock three cameras in one package.
Despite the pioneering design, Apple remains wary with their upcoming demand for the year.
According to reports, Apple has warned its supply chain that it is ordering up to 20 percent fewer parts for 2018’s releases.
Last year, Apple estimated their demand to go up to 100 million units sold. Unfortunately for Apple, 2017 came and went without a bang. With Apple’s new supply plans, their expected demand this year goes down to just 80 million units, at least.
Additionally, Apple also warned its suppliers that the company hopes to launch its OLED models at an earlier date from last year. Besides granting them more time on the shelves, the earlier release date frees the company up to focus more on a future LCD variant.
Based on previous leaks, the unconventional LCD screen will adorn a cheaper 6.1-inch iPhone. According to the same sources, Apple is still struggling with LCD optimization before the unit comes out in the market.
Regardless, 2018 is a strange time for Apple. Coming off a revolutionary but disappointing 2017, the company looks to continue the hype train while remaining wary with projected sales.
SEE ALSO: Apple iPhone X’s camera lens breaks too easily, users report
The realme C100 Series, the brand’s latest rugged essential smartphone in the budget segment, has officially launched in the Philippines.
The series introduces up to an 8,000mAh Titan Battery on the realme C100 model, as well as IP69 Pro certification.
This means the handset has IP66, IP68, IP69, and IP69K dust and water resistance ratings to handle high-pressure water exposure and submersion for up to six meters and 30 minutes.
The C100 also supports 45W SUPERVOOC charging for quick battery top-ups. It even has a 10W reverse charging support to power other small devices.
On the other hand, the realme C100i comes with a 7,000mAh Titan Battery to likewise power all-day use. This model supports a steady 15W charging and 6W reverse charging. It is also rated IP64 for dust and water resistance.
In addition, both models support Rain Touch Mode, making the 6.8-inch 120Hz display optimized for touches even when it is wet. This panel also comes with ArmorShell Glass protection.
Powering the C100 is the MediaTek Helio G92 Max processor while the C100i has as Unisoc T7250 processor. The devices run on realme UI 7.0 (Android 16).
Price, availability
In the Philippines, the realme C100 Series comes in various storage configurations:
- C100i (4GB+64GB): PhP 6,313 (SRP: PhP 8,999)
- C100i (4GB+128GB): PhP 7,379 (SRP: PhP 11,999)
- C100i (4GB+256GB): PhP 8,199 (SRP: PhP 13,999)
- C100 (4GB+256GB): PhP 11,195 (SRP: PhP 16,999)
- C100 (8GB+256GB): PhP 14,000 (SRP: PhP 19,999)
Limited-time launch offers are available through Lazada, Shopee, and TikTok from June 18 to June 30.
The phones are also available at realme concept stores, kiosks, and partner retailers nationwide. Potential freebies include a TechLife Smart band, extended warranty and screen damage protection, privilege card, or additional cash discount.
News
Did Tim Cook just confirm that iPhone prices are going up?
Once again, it might be because of the RAM crisis.
If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.
Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.
Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.
Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.
SEE ALSO: iPhone 17 is the best-selling phone of 2026 so far
News
Apple might launch an iPhone Air 2 next year
This is despite the iPhone Air’s reportedly low demand.
Is this the most varied that an iPhone lineup has ever been? With an iPhone Fold supposedly coming out later this year, the current lineup includes a base model, two Pro models, an ultra-thin Air model, and the affordable 17e. There’s now an iPhone for everyone. According to a new report, next year won’t be any different. Apple is reportedly launching the iPhone Air 2 early next year.
Among all the current models in the lineup, the iPhone Air does seem like the oddest of the bunch. Whereas the other models already have established niches, the Air is positioned simply as a thinner iPhone, riding on the short-lived ultra-thin phone trend. In fact, recent reports suggest that the Air isn’t as popular as its contemporaries.
Apparently, Apple doesn’t see it that way. According to Bloomberg, the brand is still surging forward with an iPhone Air 2. The upcoming version might even add a second camera and an improved processor.
Despite reports that it isn’t that popular, Apple might still believe in the model’s future. At this point, they should; Apple has always had a problem with the base model’s partner. Years of flip-flopping around what it should be, Apple wants to stay a little bit longer on the Air.
SEE ALSO: Apple has essentially confirmed the launch of the iPhone Fold
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