News
Report: Apple to launch three iPhone models this year
A more affordable model and a larger one are on the way
Reception to the iPhone X has been mixed. On one hand, the reviews have been generally positive and the notorious notch has been a point of envy for many competing brands; on the other, sales haven’t been stellar and the recent software issues are very non-Apple-like.
Apple isn’t taking this sitting down, and seems set to try new approaches, if these new reports are to believed.
Bloomberg‘s sources say that Apple is planning to launch three new smartphones later this year: an update to the existing iPhone X, a more affordable model, and a much larger handset.
This strategy is designed to attack all market segments, from those wanting less of a dent on their wallets, to those who desire a true Plus variant that competes against the likes of the Galaxy S9+ and Mate 10 Pro.
This instantly solves two issues of the original iPhone X: the lack of variety (unless you settle for the less attractive iPhone 8) and the gasp-worthy starting price of US$ 1,000.
Rumors claim that the larger iPhone X could be as tall and wide as the iPhone 8 Plus, but with a more substantial edge-to-edge AMOLED display. And in order to cut costs, the cheaper version (rumored to be called the iPhone X SE) will deal with a few compromises, such as aluminium for its frame (instead of stainless steel), a single rear camera, and possibly a lower-end LCD panel.
It’s debatable whether this new lineup could pose as a three-way threat in the ever-competitive smartphone market.
Earlier reports stated that the midrange model could retail between US$ 700 and US$ 800, which may disrupt the Android flagships launching at that price. And if history were to repeat itself, offering a larger variant will be an instant hit once again for Apple.
Apple’s annual September unveiling seems to be on track for 2018, so we’re still half a year away from yet another slice (or three) of the Apple pie.
In a world with a love-hate relationship with extra buttons on a phone, Apple has gone to the deeper end and included two buttons in the latest iPhones: the Action Button and the Camera Control. Next year, Apple might consolidate the two buttons into one, ridding itself of the Action Button.
According to a Weibo leak from Instant Digital, Apple will merge the two buttons starting with next year’s iPhones. Though technically a new button in itself, the merged version will, based on the leak, retain more Camera Control than the Action Button.
Of course, both functions can coexist in the same button. The Camera Control activates with a single press, while the Action Button needs a longer press. In the merged button, a single press can still open the camera and a longer press can activate whatever the user sets it to.
Both buttons have had a storied past. The Action Button came in 2023, replacing the Ring/Silent Switch. Meanwhile, the Camera Control debuted a year later, offering control over the camera with a capacitive button. The current iterations retain both buttons on the same phone.
Personally, as someone used to creating content, the Camera Control button is ultimately a boon to get those shots quickly while in the moment. Retaining that functionality is definitely worthwhile.
Enterprise
NVIDIA CEO admits to having an affair with alleged Chinese spy
The company is currently investigating the allegations.
In one of the craziest headlines this year, NVIDIA CEO Jensen Huang has admitted to having an affair with an alleged Chinese spy.
Over the weekend, a heavy allegation claimed that the NVIDIA CEO had a relationship with a person actively involved in Chinese intelligence. Since Huang is involved in business globally, the accusation isn’t a light one. In fact, it’s serious enough that Huang admitted to the affair late this past Sunday.
In an internal letter reported by Associated Press, the CEO acknowledged the existence of the affair with a business executive. Of note, Huang did not confirm the executive’s ties to Chinese intelligence. NVIDIA, however, will conduct its own investigations regarding the allegations. Despite the allegations, Huang will remain as the company’s CEO. The company is also confident that the alleged spy did not compromise NVIDIA’s secrets.
According to The New York Times, the executive, Alice Huang, was reportedly feeding information back to Beijing, despite being an executive of the Singapore-based Megaspeed, which is already a serious customer of NVIDIA.
Now, NVIDIA is currently in a prime position when it comes to the industry today. Formerly a huge proponent of gaming peripherals, the company is now one of the biggest names in AI hardware, allotting a lot of its products for data centers. Huang’s allegations come at an interesting time.
Sony is bringing back one of its iconic Walkman-era headphones with the MDR-3R. The new wired headphones modernize the original MDR-3 with USB-C connectivity and updated features.
Introduced in 1979, the original Walkman and MDR-3 headphones helped popularize portable music listening. The MDR-3R carries that legacy forward with a familiar design and modern conveniences.
The headphones retain the original’s lightweight, open-ear construction. They also feature interchangeable blue and orange ear pads. Sony even gives the packaging and instruction manual a design inspired by the original model.
The MDR-3R connects to compatible smartphones and other devices through USB-C. Users can listen to music without charging, pairing, or installing updates. A built-in microphone and in-line remote also make calls and playback controls more convenient.
Sony equipped the headphones with the same 23mm driver units as the original MDR-3. The company also tuned them to closely reproduce the original’s sound signature. They deliver balanced audio, natural vocals, and the emotional richness associated with Sony headphones.
Sony MDR-3R gets a Stranger Things edition
Sony is also launching a special MDR-3R Stranger Things Edition. The collaboration celebrates the 1980s inspiration shared by the Walkman era and Netflix’s popular series.
Inspired by Max’s signature headphone style and the mysterious Upside Down, the special edition features exclusive design details. These include an engraved Stranger Things logo and custom packaging.
Sony also considered environmental impact when developing the headphones. Approximately 25 percent of the plastic used in the product comes from recycled materials. The packaging is also plastic-free.
Price and availability
Sony has opened preorders for the MDR-3R and MDR-3R Stranger Things Edition. Availability and pricing vary by market.
In the United States, the standard MDR-3R costs US$59.99, while the Stranger Things Edition costs US$79.99. The standard model is available through Sony and authorized retailers.
In Singapore, both models will launch in December 2026. The standard MDR-3R costs SG$89, while the Stranger Things Edition costs SG$129. Both are exclusive to Sony Stores and Sony Store Online.
In the Philippines, Sony has yet to announce local pricing and availability. Based on US pricing, the headphones would cost approximately PHP 3,500 for the standard edition and PHP 4,700 for the Stranger Things Edition, before local taxes and retail adjustments.
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