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Forget the Pro+ and Ultra! HUAWEI unveils the Pura 90 Pro Max

Together with the Pura 90 Pro and Pura 90

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Graphics by Vincenz Lee | GadgetMatch

Last year, the highlight was all about the Pura 80 Ultra with its switchable telephoto lenses.

However, the Chinese super brand rewrites the script this time. HUAWEI ditches both the Pro+ and Ultra models in favor of the all-new Pura 90 Pro Max. That’s alongside a smaller Pro and vanilla models in tow.

Pro Max supremacy

Just like the iPhone 17 Pro Max and Xiaomi 17 Pro Max, the HUAWEI Pura 90 Pro Max also features a ginormous 6.9-inch screen.

It’s an LTPO OLED panel with an adaptive 1~120Hz refresh rate and support for 1.07 Billion Colors plus DCI-P3 Wide Color Gamut.

After years of hiding the chipset used, HUAWEI has gotten transparent this time.

The Pura 90 Pro Max uses their in-house Kirin 9030S chipset which promises 25% increase in overall performance compared to previous generation. Memory configuration can either be 12/16GB with storage choices between 256/512GB or 1TB.

Battery capacity also got some boost. From last year’s 5700mAh to a bigger 6000mAh capacity this time. HUAWEI SuperCharge speeds remain the same at 100W wired / 80W wireless.

Graphics by Vincenz Lee | GadgetMatch

Ultimately, the cameras are definitely on the “Pro Max” level. Still, sticking with the brand’s unique “Forward Symbol” camera design.

There’s a 50MP main (wide) camera with a variable aperture between f/1.4 to f/4.0. While HUAWEI’s switchable telephoto lenses aren’t present, its bottom telephoto camera is still very capable at 200MP with an f/2.6 lens opening.

That zoom module is capable of optically zooming in to 4x and as far as 100x digitally.

Ultra-wide shooting is neither compromised at 50MP f/2.2. HUAWEI has also included the RedMaple camera — or a spectral sensor that measures light surroundings for the most accurate image output possible.

As for selfies, it was the same ol’ 13MP f/2.0 front shooter.

HUAWEI joins in the trend by offering this Professional Photography Set with a grip case, lanyard, camera mount and holder, plus that much-needed telephoto lens converter.

The base and the lesser Pro

As mentioned, there’s the HUAWEI Pura 90 Pro which borrows most features found on its bigger brother. Albeit, the camera differences are noticeable (which are all RYYB sensors, BTW).

Pura 90 Pro Max
Pura 90 Pro
Pura 90
Wide
50MP f/1.4~f/4.0
50MP f/1.4~4.0
50MP f/1.6
Ultra-Wide
40MP f/2.2
12.5MP f/2.2
12.5MP f/2.2
Zoom
200MP f/2.6 Telephoto
4x optical zoom
50MP f/2.1 Macro Telephoto
4x optical zoom
50MP f/2.2 Periscope Telephoto
3.7x optical zoom
Selfie
50MP f/2.0
13MP f/2.0
13MP f/2.0

The base Pura 90 offers the best selfie shooter on paper. Meanwhile, the variable aperture main camera is the only thing the smaller Pro borrowed from its Pro Max brother.

Unlike the Pro Max model, the Pura 90 Pro offers the smallest screen size at 6.6 inches. Whereas the base Pura 90 serves as the middle-ground for having a 6.8-inch display.

GIF by Vincenz Lee | GadgetMatch

Moreover, the vanilla variant relies on Kirin 9010S instead — a slightly configured chipset used by the Pura 70 Ultra and Mate 70 series last year. It promises 15% performance improvements nevertheless.

Also, the regular Pura 90 model rocks the biggest smartphone battery in the series at 6500mAh. It also has a dual-punch hole cutout instead of one. It houses an extra ToF 3D sensor for a more secure face unlocking that its Pro siblings do not have.

However, max storage is limited to 512GB, wireless charging is capped at 50W, and front glass protection uses the first iteration of Kunlun glass (vs 2nd gen in Pro models).

All models though are IP68 and IP69 rated and run the updated HarmonyOS 6.1 along its AI magic out of the box.

Pricing and Availability

It seems like HUAWEI is bringing back the beloved iridescence of the ever-popular P20 and P30 series.

The HUAWEI Pura 90 Pro Max are available in five nature-inspired colorways: Sea of Oranges, Purple Glow, Emerald Lake, Golden Dawn, Obsidian Black.

On the other hand, the Pura 90 Pro leans more into the fruity side: Pink Guava, Orange Soda, Coconut Green White, Mulberry Black.

GIF by Vincenz Lee | GadgetMatch

Lastly, the base Pura 90 has the least and most generic shades: Roland Purple, Velvet Black, and Snowy White.

Pura 90 Pro Max
  • 12+256GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
  • 12+512GB = CNY 6999 (US$ 980 / EUR 835 / GBP 730 / SG$ 1260 / MYR 4130 / PhP 56,440 / INR 87,110)
  • 16+512GB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)
  • 16+1TB = CNY 8499 (US$ 1185 / EUR 1020 / GBP 870 / SG$ 1520 / MYR 4930 / PhP 67,670 / INR 101,930)

Pura 90 Pro

  • 12+256GB = CNY 5499 (US$ 770 / EUR 660 / GBP 570 / SG$ 985 / MYR 3190 / PhP 43,700 / INR 66,720)
  • 12+512GB = CNY 5999 (US$ 845 / EUR 730 / GBP 635 / SG$ 1095 / MYR 3560 / PhP 49,085 / INR 74,715)
  • 16+512GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
  • 16+1TB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)

Pura 90

  • 12+256GB = CNY 4699 (US$ 660 / EUR 570 / GBP 495 / SG$ 860 / MYR 2780 / PhP 38,400 / INR 58,300)
  • 12+512GB = CNY 5199 (US$ 730 / EUR 630 / GBP 550 / SG$ 950 / MYR 3075 / PhP 42,485 / INR 64,500)
  • 16+512GB = CNY 5699 (US$ 795 / EUR 700 / GBP 590 / SG$ 1020 / MYR 3300 / PhP 43,970 / INR 67,670)

* These are only rough conversion estimates

Pre-orders and availability are currently limited to China. We have to wait if HUAWEI decides to bring these to global markets.

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POCO F9 Series: Price, availability in the Philippines

POCO’s latest flagship duo is here.

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POCO F9 Pro

POCO has officially launched the F9 Series in the Philippines, bringing the POCO F9 Ultra and POCO F9 Pro to the local market. The new lineup focuses on flagship performance, 185Hz displays, upgraded cameras, and longer battery life.

Both phones are now available through Shopee, with an Early Bird promo running from September 1 to 16, 2026. Buyers can also get a free REDMI Buds 8 Active, 1+1 Years Warranty, and up to six months of screen replacement at any Xiaomi Service Center. Shopee also offers a rebate on top of the Early Bird promo.

POCO F9 Series pricing and availability

The POCO F9 Ultra comes in Dark Cherry and Black, with three storage configurations:

  • 12GB + 256GB: PhP 55,999 SRP | PhP 45,999 Early Bird | PhP 41,920 with Shopee Rebate
  • 16GB + 512GB: PhP 59,999 SRP | PhP 48,999 Early Bird | PhP 44,600 with Shopee Rebate
  • 16GB + 1TB: PhP 89,999 SRP | PhP 79,999 Early Bird | PhP 73,600 with Shopee Rebate

Meanwhile, the POCO F9 Pro comes in White, Aurora Green, and Black:

  • 12GB + 256GB: PhP 49,999 SRP | PhP 33,999 Early Bird | PhP 30,600 with Shopee Rebate | PhP 29,300 with Lazada Rebate
  • 12GB + 512GB: PhP 54,999 SRP | PhP 35,999 Early Bird | PhP 32,400 with Shopee Rebate | PhP 31,500 with Lazada Rebate

POCO F9 Ultra

POCO F9 Ultra

The POCO F9 Ultra is the higher-end model of the two. It runs on the Snapdragon 8 Elite Gen 5 Mobile Platform and pairs it with the VisionBoost D8 chipset. This enables Smart frame rate of up to 185FPS, with Smart frame rate and AI Super Resolution able to run simultaneously. POCO says the F9 Ultra also achieved an AnTuTu score of 4,165,108, the highest recorded on a POCO smartphone.

For gaming, the F9 Ultra supports 185FPS across more than 20 titles natively, while five additional games can reach 185FPS through Smart frame rate. It also features a 4,800Hz instant touch sampling rate, 480Hz 10-point touch sampling rate, 200Hz gyro sampling rate, and POCO 3D IceLoop cooling.

It also gets a 6.9-inch 185Hz HyperRGB AMOLED display. The panel uses POCO HyperRGB technology and the new M11 luminescent material, reaching up to 4,500 nits of peak brightness and 10,000 nits for HDR content. The phone also supports Xiaomi Vision Care and TÜV Rheinland Quadruple Eye Care certification.

On the back, the F9 Ultra introduces dynamic lighting that can react to calls, notifications, gaming, and music.

For audio, the F9 Ultra uses dual symmetrical 1115D stereo speakers and a 1620 independent subwoofer to deliver a 2.1-channel audio setup. Sound by Bose tuning also brings Dynamic and Balanced sound profiles.

The phone packs an 8,050mAh battery with 100W wired and 50W wireless HyperCharge. It also supports 27W wired and 22.5W wireless reverse charging.

For photography, the F9 Ultra has POCO’s first 200MP ultra-clear camera system with OIS. It is paired with a 5x periscope telephoto camera, 10x lossless zoom, and up to 20x AI Ultra Zoom. A 32MP front camera handles selfies.

POCO F9 Pro

POCO F8 Pro and POCO F9 Pro

The POCO F9 Pro takes the F Series experience into a slightly more compact package.

It also uses a flagship Qualcomm mobile platform alongside the VisionBoost D8 chipset, enabling the same 185FPS Smart frame rate capabilities. It gets the same HyperRGB AMOLED display technology, but on a smaller 6.59-inch 185Hz panel.

The F9 Pro has a 6,330mAh battery with 100W wired and 50W wireless HyperCharge. It also supports reverse charging at up to 27W wired and 22.5W wireless.

For photography, the phone gets POCO’s first 200MP main camera system with OIS. It is paired with a 50MP 2.5x floating telephoto camera that can focus as close as 10cm, making it suitable for both close-up and long-distance shots.

The F9 Pro also gets Sound by Bose technology, using dual symmetrical 1115F super-linear stereo speakers and a Sealed Cavity Design.

Both phones also support POCO’s new Game Audio mode, which boosts the volume of footsteps while retaining other in-game audio cues to help players identify sounds and their direction more easily.

The POCO F9 Series is now available in the Philippines through Shopee, with Early Bird offers running until September 16, 2026.

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POCO F9 Series: Price, availability in Singapore

POCO’s latest flagship duo arrives in Singapore.

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POCO F9 Ultra

POCO has officially unveiled the F9 Series in Singapore, introducing the POCO F9 Ultra and POCO F9 Pro. The new flagship lineup brings upgrades across performance, displays, cameras, battery life, and audio, alongside the latest chapter of POCO’s partnership with Bose.

Both phones will be available in Singapore starting September 1, 2026, with Early Bird offers running until September 17, 2026. The promotion is available through mi.com and POCO’s official stores on Shopee and Lazada. Buyers can get gifts worth up to SGD 595, along with additional perks including three months of YouTube Premium, three months of Google AI Pro, one free screen replacement within six months, and two-year quality assurance.

POCO F9 Series pricing and availability

The POCO F9 Ultra comes in Black and Dark Cherry and is available in three configurations:

  • 12GB + 256GB: SGD 1,199 RRP | SGD 1,099 Early Bird
  • 16GB + 512GB: SGD 1,399 RRP | SGD 1,299 Early Bird
  • 16GB + 1TB: SGD 1,699 RRP | SGD 1,599 Early Bird

The POCO F9 Pro comes in Black, White, and Aurora Green, with two storage configurations:

  • 12GB + 256GB: SGD 899 RRP | SGD 849 Early Bird
  • 12GB + 512GB: SGD 999 RRP | SGD 949 Early Bird

During the Early Bird period, F9 Ultra buyers also receive a free REDMI Buds 8 Pro, while F9 Pro buyers get a free REDMI Buds 8. Both models come with the other launch perks while stocks last.

POCO F9 Ultra

POCO F9 Ultra

The POCO F9 Ultra leads the lineup with the Snapdragon 8 Elite Gen 5 Mobile Platform and the VisionBoost D8 chipset. POCO says it achieved an AnTuTu score of 4,165,108, the highest ever recorded on a POCO smartphone. The dual-chip setup also enables Smart frame rate of up to 185FPS, with Smart frame rate and AI Super Resolution able to run simultaneously.

The F9 Ultra also features WildBoost Engine, support for 185FPS gaming across more than 20 titles, and up to 185FPS through Smart frame rate in five additional games. It also packs 4,800Hz instant touch sampling, 480Hz 10-point touch sampling, 200Hz gyro sampling, and POCO 3D IceLoop cooling.

For the display, the F9 Ultra gets a 6.9-inch 185Hz HyperRGB AMOLED panel. It uses POCO HyperRGB technology and the new M11 luminescent material, with up to 4,500 nits of peak brightness and up to 10,000 nits for HDR content. It also supports Xiaomi Vision Care with TÜV Rheinland Quadruple Eye Care certification.

The phone introduces dynamic lighting on the back, with personalized effects for calls, notifications, gaming, and music.

Audio is another highlight, with dual symmetrical 1115D stereo speakers and an independent 1620 subwoofer creating a 2.1-channel setup. Sound by Bose tuning offers Dynamic and Balanced sound profiles, while Game Audio mode enhances footsteps for better directional awareness during gaming.

The F9 Ultra packs an 8,050mAh battery with 100W wired and 50W wireless HyperCharge. It also supports 27W wired and 22.5W wireless reverse charging.

For photography, the F9 Ultra features POCO’s first 200MP ultra-clear camera system with OIS, alongside a 5x periscope telephoto camera. It supports 10x lossless zoom and 20x AI Ultra Zoom, while a 32MP front camera handles selfies.

POCO F9 Pro

POCO F9 Pro

The POCO F9 Pro brings the same flagship dual-chip architecture to a more compact form factor. It uses a Qualcomm flagship mobile platform alongside VisionBoost D8, supporting Smart frame rate of up to 185FPS.

It features a 6.59-inch 185Hz HyperRGB AMOLED display, using the same HyperRGB technology and M11 luminescent material as the Ultra.

The F9 Pro also gets a refined design, with the Aurora Green variant featuring POCO’s first full-panel luminous design. The back can produce a soft glow in darkness after exposure to sunlight or indoor lighting, with users able to create luminous patterns using a blue-violet laser pointer.

For audio, the F9 Pro uses dual symmetrical 1115F super-linear stereo speakers with a Sealed Cavity Design. It also gets Sound by Bose tuning and the new Game Audio mode.

The phone packs a 6,330mAh battery with 100W wired and 50W wireless HyperCharge. It also supports 27W wired and 22.5W wireless reverse charging.

For cameras, the F9 Pro features the same 200MP main camera system with OIS, paired with a 50MP 2.5x floating telephoto camera capable of focusing as close as 10cm. Both phones also support 4K video with Live cinematography features, including automated focal transitions and fluid lens shifts.

The POCO F9 Series is available in Singapore from September 1, 2026, with Early Bird pricing and launch promotions running until September 17, 2026, while stocks last.

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All-round flagship power: POCO F9 Series unveiled

POCO F9 Ultra, POCO F9 Pro deliver 185Hz gaming, upgrades in display, imaging, battery

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POCO has unveiled the POCO F9 Ultra and POCO F9 Pro, continuing the F series’ legacy in the premium flagship market.

Built for ultimate performance, the POCO F9 Series delivers a major technological leap in gaming and brings all-round upgrades in display, imaging, and battery life.

POCO also continues its partnership with audio brand Bose to deliver clear, immersive, and high-quality mobile audio experiences to users worldwide.

The F9 Ultra is available in Dark Cherry and Black, in three storage configurations.

Meanwhile, the F9 Pro comes in White, Aurora Green, and Black, and two storage options.

Here are the series’ official pricing in Europe:

POCO F9 Ultra

  • 12GB+256GB: EUR 1,099.90 (Early Bird: EUR 829.90) / US$ 799 (EB: US$ 729)
  • 16GB+512GB: EUR 1,199.90 (Early Bird: EUR 899.90) / US$ 949 (EB: US$ 799)
  • 16GB+1TB: EUR 1,399.90 (Early Bird: EUR 1,199.90) / US$ 1,199 (EB: US$ 1,059)

POCO F9 Pro

  • 12GB+256GB: EUR: 899.90 (Early Bird: EUR 739.90) / US$ 699 (EB: US$ 649)
    12GB+512GB: EUR: 999.90 (Early Bird: EUR 799.90) / US$ 769 (EB: US$ 699)

Ultra performance

Leading the lineup, the POCO F9 Ultra is powered by the Snapdragon 8 Elite Gen 5 mobile platform.

Both models pair their flagship processors with the dedicated VisionBoost D8 chipset, enabling Smart frame rate at up to 185fps.

Smart frame rate and AI Super resolution can run simultaneously for smoother motion and sharper detail during mobile gaming.

Beyond hardware, the series integrates the WildBoost Engine to further elevate the gaming experience.

POCO 3D IceLoop cooling system rounds out the performance experience, helping the entire lineup remain smooth and stable for longer.

Immersive visuals, premium mobile acoustics

Both POCO models feature 185Hz POCO HyperRGB AMOLED displays for exceptionally fluid visuals across various scenarios.

The F9 Ultra comes with a 6.9-inch panel, while the P9 Pro has a more compact 6.59-inch screen.

With POCO HyperRGB technology at the heart of the displays, the full RGB subpixel structure makes full use of every red, green, and blue subpixel to deliver crisp and vibrant visuals comparable to a 2K display.

Moreover, the lineup debuts a new M11 luminescent material for up to 4,500 nits of peak brightness and up to 10,000 nits for HDR content.

On the eye comfort end, the handsets come with POCO’s first Xiaomi Vision Care eye care solution, featuring TÜV Rheinland Quadruple Eye Care certification.

Complementing the visual experience is acoustic tuning powered by Sound by Bose technology.

Particularly, the POCO F9 Ultra combines dual symmetrical 1115D master-grade stereo speakers with an ultra-large 1620 independent subwoofer to create a true 2.1-channel audio experience.

Two professionally tuned sound profiles are also available across the POCO F9 Series for distinct listening experiences.

Improved battery, wireless charging support

The POCO F9 Ultra also features the largest battery yet on a POCO F Series device, with an 8,050mAh battery with 16% silicon-carbon content. The POCO F9 Pro, on the other hand, comes with a 6,330mAh battery.

Both models now support up 100W wired and 50W wireless HyperCharge, as well as 27W wired and 22.5W wireless charging, respectively.

200MP Ultra-Clear Imaging

POCO F9 Pro

Not to be outdone in the camera department, the POCO F9 Series introduces a new 200MP ultra-clear camera system, equipped with OIS across both models.

A dedicated 200MP mode captures exceptional detail while in front is a 32MP camera for sharp and refined selfies.

For long-range shooting, the F9 Ultra features a flagship 5x periscope telephoto camera. It supports 10x lossless zoom and 20x AI Ultra Zoom.

Meanwhile, the F9 Pro comes with a 50MP 2.5x floating telephoto camera which doubles as a macro shooter.

The lineup likewise comes with live cinematography with 4K ultra HD capture, automated focal transitions, and fluid lens shifts.

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